Breastfeeding Accessories Market Report 2025

The breastfeeding accessories market size has grown strongly in recent years. It will grow from $1.87 billion in 2024 to $2.02 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to increased awareness and education, advancements in product innovation, supportive healthcare initiatives, changing societal norms, maternity-friendly workplace practices.

The breastfeeding accessories market size is expected to see strong growth in the next few years. It will grow to $2.85 billion in 2029 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to global health campaigns, eco-friendly and sustainable products, personalized and customized solutions, influence of parenting influencers, innovations in milk storage solutions. Major trends in the forecast period include wearable breastfeeding tech, nipple shields and protectors, customization in breast milk storage solutions, UV sterilization technology, fashionable and stylish design, telehealth integration.

The rising childbirth rate is expected to drive the growth of the breastfeeding accessories market in the future. The childbirth rate refers to the difference between the average annual population and the number of live births in a given year. Breastfeeding accessories are primarily designed for newborns, as they help ensure that the baby receives adequate milk, protect the mother's milk supply, and provide convenient feeding solutions. Therefore, the increase in the childbirth rate will boost the breastfeeding accessories market. For instance, in May 2024, the Office for Health Improvement and Disparities, a UK-based government department, reported that in 2022, the birth rate for women under 18 rose to 3.4 per 1,000 population, compared to the previous year. Consequently, the increasing childbirth rate is driving the growth of the breastfeeding accessories market going forward.

The rise in maternal employment is expected to drive the growth of the breastfeeding accessories market in the future. Maternal employment refers to mothers' participation in the workforce through paid employment or business activities outside the home. The incorporation of breastfeeding accessories into the workplace fosters a supportive environment for breastfeeding mothers who seek to balance work and breastfeeding responsibilities. For example, in April 2024, the Bureau of Labor Statistics, a US-based government agency, reported that the labor force participation rate for married mothers increased by 1.6 percentage points in 2023, reaching 72.7%. Therefore, the rise in maternal employment is fueling the growth of the breastfeeding accessories market.

Major companies in the breastfeeding accessories market are developing innovative solutions, such as electric baby milk warmers, to enhance convenience and efficiency for breastfeeding mothers, enabling them to quickly and safely prepare milk for their babies while juggling work and parenting responsibilities. Electric baby milk warmers efficiently and safely heat breast milk or formula to the ideal temperature for feeding infants. For example, in March 2024, Olam Agri Holdings, a Singapore-based agribusiness company, launched a Breastfeeding Support Programme in Cameroon to celebrate International Women’s Day. This initiative, which aligns with the company's commitment to improving access to nutrition by 2030, provides female employees with comprehensive breastfeeding kits. These kits include essential items such as a breast pump, comfort breast pads, an electric baby milk warmer, and an electric baby bottle sterilizer, all designed to assist working mothers in expressing and storing breast milk during work hours. The program underscores Olam Agri's commitment to empowering working mothers in their breastfeeding journeys.

Prominent companies in the breastfeeding accessories sector are channeling efforts into developing innovative products, such as organic and vegan nipple balm and breast massage oil, aimed at boosting market profitability. These products cater to breastfeeding mothers, providing soothing relief from nipple dryness and promoting relaxation through gentle breast massages. Notably, Medela's launch of organic and vegan nipple balm and breast massage oil in May 2023, comprising only four natural ingredients and offering added features such as sizes compatible with nursing attire and milk collection shell cups, exemplifies this trend. These products prioritize natural comfort and relief for nursing mothers, free from alcohol, fragrance, additives, BHT, palm oil, and genetically modified organisms.

In February 2023, Neotech Products LLC, a leading US-based medical device manufacturer, completed the acquisition of Laally Bridge, a company renowned for its commercial breastfeeding assistance devices. The acquisition amount remains undisclosed. Neotech Products aims to leverage this acquisition to introduce an innovative silicone nipple cover integrated with a syringe channel. This unique design allows for containment and administration of breastmilk or formula, enhancing their product portfolio within the breastfeeding assistance domain.

Major companies operating in the breastfeeding accessories market include Koninklijke Philips NV, Mayborn Group Limited, Medela AG, Pigeon Corporation, Linco Baby Merchandise Works Co. Ltd., Artsana Group, Mama's Milk Wrap LLC, Ameda Inc., Newell Brands Inc., Willow Innovations Inc., NUK USA, Lansinoh Laboratories Inc., Acute Ideas Co. Ltd., Happy Family Inc., Evenflo Feeding Inc., Fairhaven Health LLC, TOMY International Inc., Cimilre Co. Ltd., Limerick Inc., Hegen Pte Ltd., Bblüv Group Inc., Simply Breastfeeding LLC, NuAngel Inc., Zhejiang Rikang Baby Products Co. Ltd., Zenoff Products Inc., Nuby Inc., Hygeia Home Health LLC.

North America was the largest region in the breastfeeding accessories market in 2024. The regions covered in the breastfeeding accessories market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the breastfeeding accessories market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Breastfeeding accessories encompass a range of tools utilized for the collection and preservation of breast milk, aiding various aspects of the nursing process. These accessories serve purposes such as facilitating better latch-on for infants by addressing flat or inverted nipples, alleviating breast engorgement and blocked milk ducts, and supporting or augmenting a woman's milk production.

The primary categories of breastfeeding accessories include nipple care products, breast shells, breast scales, breast pads, items for breastmilk preparation and sanitation, as well as those designed for breastmilk storage and feeding purposes. Nipple care involves the application of a few drops of breast milk to the nipple, a practice specifically designed for use during pregnancy and breastfeeding. These products are distributed through diverse channels, both online and offline, catering to a wide array of end-users such as hospitals, clinics, and individuals seeking personal solutions to enhance their breastfeeding experience.

The breastfeeding accessories market research report is one of a series of new reports that provides breastfeeding accessories market statistics, including breastfeeding accessories industry global market size, regional shares, competitors with a breastfeeding accessories market share, detailed breastfeeding accessories market segments, market trends and opportunities, and any further data you may need to thrive in the breastfeeding accessories industry. This breastfeeding accessories market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The breastfeeding accessories market consists of sales of breastfeeding pillows, breast pumps, nursing bras, nipple cream, and disposable nursing pads. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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