Breastfeeding Accessories Global Market Report 2024

The breastfeeding accessories market has grown strongly in recent years. It will grow from $1.75 billion in 2023 to $1.92 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. Historical growth was driven by several factors, including heightened awareness and educational efforts, significant strides in product innovation, the implementation of supportive healthcare initiatives, evolving societal norms, and the adoption of more maternity-friendly workplace practices. These combined elements contributed significantly to the growth observed during that period.

The breastfeeding accessories market is expected to see strong growth in the next few years. It will grow to $2.62 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. Anticipated growth in the forecast period is expected to stem from global health campaigns advocating for breastfeeding, an increasing preference for eco-friendly and sustainable breastfeeding products, the demand for personalized and customized solutions, and the influential role of parenting influencers in shaping consumer choices. Innovations in milk storage solutions also contribute significantly to this projected growth.

The anticipated rise in childbirth rates is poised to drive growth in the market for breastfeeding accessories. These products play a crucial role in aiding newborns to obtain adequate milk supply, safeguarding the mother's milk production, and providing a convenient feeding solution. This surge in childbirth rates, exemplified by statistics from the CDC citing a 3.66 million birth count in the US in 2021 compared to 3.61 million in 2020, and Statistics Canada reporting a 2% increase in births from 2020 to 2021, underscores the boost expected in the breastfeeding accessories market.

The burgeoning trend of maternal employment is projected to fuel expansion within the breastfeeding accessories market. As more mothers engage in professional endeavors outside their homes, the integration of breastfeeding accessories in workplaces becomes pivotal. Facilitating an environment supportive of breastfeeding while balancing work commitments is essential. As highlighted in data from the Australian Institute of Family Studies noting that 32% of mothers with infants under one year were employed in 2021, this trend significantly influences the growth trajectory of breastfeeding accessory markets.

Technological advancements are becoming a defining trend in the breastfeeding accessories market, driving innovation among major industry players. Notably, companies are leveraging new technologies to fortify their market positions. For instance, Medela AG introduced the maxflow technology in August 2020, revolutionizing individual-use twin electric breast pumps. This technology employs micro vibrations to enhance milk flow, ensuring superior performance. The pump's features include a closed-system design, 10 pre-programmed suction settings, user-friendly operation, and comfort-oriented oval-shaped breast shields.

Prominent companies in the breastfeeding accessories sector are channeling efforts into developing innovative products, such as organic and vegan nipple balm and breast massage oil, aimed at boosting market profitability. These products cater to breastfeeding mothers, providing soothing relief from nipple dryness and promoting relaxation through gentle breast massages. Notably, Medela's launch of organic and vegan nipple balm and breast massage oil in May 2023, comprising only four natural ingredients and offering added features such as sizes compatible with nursing attire and milk collection shell cups, exemplifies this trend. These products prioritize natural comfort and relief for nursing mothers, free from alcohol, fragrance, additives, BHT, palm oil, and genetically modified organisms.

In February 2023, Neotech Products LLC, a leading US-based medical device manufacturer, completed the acquisition of Laally Bridge, a company renowned for its commercial breastfeeding assistance devices. The acquisition amount remains undisclosed. Neotech Products aims to leverage this acquisition to introduce an innovative silicone nipple cover integrated with a syringe channel. This unique design allows for containment and administration of breastmilk or formula, enhancing their product portfolio within the breastfeeding assistance domain.

Major companies operating in the breastfeeding accessories market report are Koninklijke Philips NV, Mayborn Group Limited, Medela AG, Pigeon Corporation, Linco Baby Merchandise Works Co. Ltd., Artsana Group, Bailey Medical Center LLC, Mama's Milk Wrap LLC, Ameda Inc., Dongguan Daxin Rubber Electronic Co. Ltd., Newell Brands Inc., Edgewell Personal Care Company, Willow Innovations Inc., KaWeCo GmbH, NUK USA, Lansinoh Laboratories Inc., Acute Ideas Co. Ltd., Happy Family Inc., Evenflo Feeding Inc., Fairhaven Health LLC, TOMY International Inc., Cimilre Co. Ltd., Limerick Inc., Hegen Pte Ltd., Bblüv Group Inc., Simply Breastfeeding LLC, NuAngel Inc., Zhejiang Rikang Baby Products Co. Ltd., Zenoff Products Inc., Nuby Inc., Hygeia Home Health LLC.

North America was the largest region in the breastfeeding accessories market in 2023. The regions covered in the breastfeeding accessories market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the breastfeeding accessories market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of breastfeeding accessories include nipple care products, breast shells, breast scales, breast pads, items for breastmilk preparation and sanitation, as well as those designed for breastmilk storage and feeding purposes. Nipple care involves the application of a few drops of breast milk to the nipple, a practice specifically designed for use during pregnancy and breastfeeding. These products are distributed through diverse channels, both online and offline, catering to a wide array of end-users such as hospitals, clinics, and individuals seeking personal solutions to enhance their breastfeeding experience.

The breastfeeding accessories market research report provides breastfeeding accessories market statistics, including breastfeeding accessories industry global market size, regional shares, competitors with a breastfeeding accessories market share, detailed breastfeeding accessories market segments, market trends and opportunities, and any further data you may need to thrive in the breastfeeding accessories industry. This breastfeeding accessories market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The breastfeeding accessories market consists of sales of breastfeeding pillows, breast pumps, nursing bras, nipple cream, and disposable nursing pads. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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