Starter Fertilizers Global Market Report 2024

The starter fertilizers market has grown steadily in recent years. It will grow from $7.81 billion in 2023 to $8.15 billion in 2024 at a compound annual growth rate (CAGR) of 4.3%. The expansion observed in the historical period can be ascribed to objectives aimed at enhancing crop yields, initiatives to mitigate environmental impact, emphasis on sustainable agriculture, the proliferation of commercial farming practices, and government backing through support and subsidies.

The starter fertilizers market is expected to see steady growth in the next few years. It will grow to $9.75 billion in 2028 at a compound annual growth rate (CAGR) of 4.6%. The anticipated expansion in the forecast period can be credited to a rising demand for specialty crops, the adoption of bio-based and organic starter fertilizer solutions, strategies for climate change adaptation, a heightened emphasis on nutrient use efficiency, and the increased adoption of liquid starter fertilizers. Notable trends in the forecast period encompass tailored formulations for crops, the application of controlled-release technologies, the integration of biostimulants, a focus on seed coating technologies, and the implementation of digital solutions for nutrient management.

The anticipated surge in food demand is poised to propel the growth of the starter fertilizers market. These fertilizers, applied to crops, play a crucial role in fostering the growth of emerging seedlings by providing essential nutrients near the roots, enhancing nutrient uptake efficiency, minimizing nutrient losses to the environment, and overall improving the health and vigor of crops, consequently increasing food productivity. As of July 2021, data from the Springer Nature Group, a Berlin-based journal publisher, projected a 35% to 56% increase in total global food demand between 2010 and 2050. Additionally, according to the USDA Economic Research Service in 2021, the agriculture, food, and related industries contributed 5.4 percent to the U.S. gross domestic product. Therefore, the rising demand for food is a driving force behind the growth of the starter fertilizers market.

The anticipated growth in the starter fertilizers market is expected to be propelled by increasing government initiatives for the agricultural sector. Government initiatives, encompassing actions, policies, or programs, are designed and implemented to address specific issues or achieve particular goals within society. Such initiatives, when directed towards agriculture, create a favorable environment for the expansion of the starter fertilizers market by influencing demand, fostering innovation, and encouraging the adoption of modern farming practices. As of 2023, the USDA Science and Research Strategy, titled "Cultivating Scientific Innovation," outlines the highest scientific priorities for transforming U.S. agriculture through science and innovation. The plan aims to increase agricultural production by 40% while halving the environmental footprint of U.S. agriculture by 2050. Therefore, the increasing government initiatives for the agricultural sector are a driving factor for the growth of the starter fertilizers market.

Product innovation emerges as a prominent trend in the starter fertilizers market, with major companies directing their efforts toward developing inventive products to fortify their positions and gain a competitive edge. A notable example is Archer-Daniels-Midland Company, a US-based fertilizer manufacturer, which introduced NeoVita™ 43, a novel crop biostimulant, in January 2023. This innovative biostimulant enhances corn yields by improving nutrient use efficiency. Extensive trials at the University of Illinois at Urbana-Champaign demonstrated that NeoVita™ 43, when combined with liquid starter fertilizer, increased maize yields by up to seven bushels per acre. Engineered to mimic plant root exudates, NeoVita™ 43 stimulates soil microbial activity, promoting nutrient availability and uptake by plants. The early provision of essential nutrients to the soil microbiome at the beginning of the growth season results in stronger plant starts and higher yields.

Major players in the starter fertilizers market are actively engaged in developing advanced solutions to reinforce their market positions and gain a competitive advantage. An exemplar of this approach is Nachurs Alpine Solutions, a US-based company, which launched the advanced adjuvants product line in October 2021. These adjuvants, aligned with the commitment to quality, integrity, and innovation synonymous with NAS, enhance the spread, penetration, and retention of starter fertilizers in the soil. By facilitating efficient nutrient uptake from starter fertilizers, these advanced adjuvants contribute to robust plant growth and increased yields.

In September 2021, Yara International, a Europe-based crop nutrition company, completed the acquisition of Ecolan for an undisclosed amount. This strategic move enabled Yara to enter the organic farming business in Europe and leverage Ecolan's profound expertise in crop nutrition to enhance nutrient use efficiency in organic farming. Ecolan, a Finland-based fertilizer manufacturer, contributed to Yara International's commitment to advancing sustainable agricultural practices.

Major companies operating in the starter fertilizers market report are Yara International ASA, Miller Seed Company, Alpine Plant Foods Corporation, Conklin Company Partners Inc., The Scotts Miracle-Gro Company, Stoller USA Inc., Helena Agri-Enterprises LLC, Bayer AG, BASF SE, Compass Minerals International Inc., Syngenta Crop Protection AG, ADAMA Ltd., Sumitomo Chemicals Co. Ltd., Nufarm limited, UPL Limited, K+S AG, ICL Group Ltd., Agrium Inc., EC Grow Inc., Nutrien Ltd., CF Industries Holdings Inc., The Mosaic Company, Haifa Chemicals Ltd., EuroChem Group AG, Israel Chemicals Ltd., Wilbur-Ellis Holdings Inc., Coromandel International Limited, Deepak Fertilisers and Petrochemicals Corporation Limited, KeyPlex LLC, Nachurs Alpine Solutions, Kellogg Garden Products.

North America was the largest region in the starter fertilizers market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global starter fertilizers market during the forecast period. The regions covered in the starter fertilizers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the starter fertilizers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of starter fertilizers encompass synthetic and organic variants. Organic starter fertilizers are designed to deliver readily available nutrients to seedlings and are applied in proximity to the seeds. These fertilizers are found in dry and liquid forms, containing various nutrients such as nitrogen, phosphorus, potassium, and micronutrients. They find application across diverse crops, including cereals, fruits and vegetables, forage, and turf grasses, and are utilized through methods such as in-furrow application, fertigation, foliar application, and others.

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The started fertilizers market consists of sales of starter fertilizers with potassium chloride, zInc., boron, and ammonium nitrate nutrients. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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