Ketogenic Diet Market Report 2025

The ketogenic diet market size has grown strongly in recent years. It will grow from $11.73 billion in 2024 to $12.43 billion in 2025 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to increased awareness of low-carb diets, effectiveness in epilepsy treatment, celebrity endorsements and media exposure, fitness and wellness influencers, research on ketogenic diet benefits.

The ketogenic diet market size is expected to see strong growth in the next few years. It will grow to $16.14 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to customization for personal health goals, corporate wellness programs, global expansion of ketogenic cuisine, government and institutional recognition, integration with holistic wellness practices. Major trends in the forecast period include tailored ketogenic plans, online health and nutrition platforms, scientific research on keto and health benefits, integration of technology for tracking macros, keto-friendly food product innovation.

The increasing number of health-conscious individuals worldwide is propelling the growth of the ketogenic diet market. The ketogenic diet, known for its various health benefits such as improving cholesterol, blood pressure, and blood sugar levels, as well as reducing appetite, facilitating weight loss, and lowering triglycerides, is favored by those aiming to lose weight or maintain overall health. A survey conducted by the International Food Information Council (IFIC) in May 2022 revealed that 54% of 1,005 American respondents between the ages of 18 to 80 were opting for healthier foods to manage stress. Additionally, 52% of participants reported following a specific healthy eating plan or pattern, marking an increase from 39% in 2021. In December 2021, a survey by Nextbite Brands LLC involving 1,046 US consumers indicated that 46% planned to eat healthier as a lifestyle change for 2022, and 49% were intending to order healthier foods online. Consequently, the growing global population of health-conscious individuals is a significant driver of the ketogenic diet market.

The anticipated growth of the ketogenic diet market is also driven by the increasing prevalence of health issues, particularly cardiovascular diseases (CVDs). CVDs, a group of disorders affecting the heart and blood vessels, contribute significantly to global non-communicable disease (NCD) deaths. Ketogenic diets, which shift the body's primary fuel source from carbohydrates to fats, have been associated with potential benefits for cardiovascular health. According to the World Health Organization's September 2023 report, CVDs account for 74% of annual NCD-related deaths globally, with 17.9 million deaths attributed to cardiovascular diseases. This increasing prevalence of health issues, particularly cardiovascular diseases, serves as a catalyst for the growth of the ketogenic diet market.

Leading companies in the market are launching innovative products, such as clinical trials focused on ketogenic therapy, to explore dietary strategies that may enhance mental health outcomes and provide alternatives to conventional treatments. These clinical trials are systematic research studies aimed at assessing the safety, efficacy, and potential advantages of a ketogenic diet as a treatment for various medical conditions, particularly neurological and psychiatric disorders. For example, in February 2024, McLean Hospital, a psychiatric facility in the United States, collaborated with the Baszucki Family Foundation, a U.S.-based philanthropic organization, to initiate a clinical trial of ketogenic therapy for bipolar disorder. The goal of this trial is to investigate how dietary changes can stabilize mood and improve the overall well-being of individuals with this mental health condition. This initiative highlights the increasing interest in metabolic approaches to mental health treatment and the potential for innovative dietary interventions to complement existing therapeutic options.

The strategic partnerships are a key strategy adopted by major players in the ketogenic diet market to drive revenue growth. Collaborations within the industry contribute to innovation, market expansion, enhanced credibility, and consumer education, fostering overall growth in the ketogenic lifestyle adoption. In March 2022, Vitaflo, a UK-based company specializing in clinical nutrition products, partnered with UZ Leuven, a Belgium-based hospital, to advance the understanding and application of ketogenic diet therapies, particularly in pediatric settings. This collaboration is expected to contribute to the body of research and clinical practices related to the application of ketogenic diet therapies, particularly in the treatment of pediatric conditions.

In September 2024, Our Home, a U.S.-based company specializing in the snack food industry, acquired the ParmCrisps brand from Hain Celestial for an undisclosed amount. This acquisition is part of Our Home's strategy to broaden its product portfolio and enhance its presence in the health-conscious snack market. Hain Celestial Group is a U.S.-based food and beverage company known for producing natural foods and organic personal care products.

Major companies operating in the ketogenic diet market include Ample Foods Inc., Ancient Nutrition Co., Danone SA, Keto and Company, Know Brainer Foods LLC, Love Good Fats, Nestle SA, Pruvit ventures Inc., Zenwise LLC, Bulletproof 360 Inc., Glanbia plc, NOW Health Group Inc., Perfect Keto LLC, Dang Foods Co., Hunter and Gather Foods Ltd., Quest Nutrition LLC, Snack House Foods, SuperFat Inc., Swerve Sweetener, Wholesome Provisions LLC, Eat Me Guilt Free LLC, Garden of Life LLC, Keto Krisp LLC, Miss Jones Baking Co., TDN Nutrition, Atrium Innovations Inc., Base Culture LLC, Bhu Foods LLC, ChocZero Inc., Coco Polo LLC.

North America was the largest region in the ketogenic diet market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global ketogenic diet market during the forecast period. The regions covered in the ketogenic diet market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ketogenic diet market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The ketogenic diet is a dietary approach characterized by high fat and low carbohydrate intake, utilized for weight loss, blood sugar control improvement, and treatment of specific medical conditions.

Key types of ketogenic diet products encompass supplements, snacks, beverages, dairy, and other items. Ketogenic supplements are dietary supplements designed to support the body's transition into ketosis, a metabolic state where the body utilizes stored fat for energy instead of carbohydrates. These supplements aim to provide essential nutrients as a complement to the user's diet. Ketogenic diets can be categorized as organic or non-organic based on their nature and are distributed through various channels, including supermarkets/hypermarkets, specialist retailers, online platforms, and other distribution channels.

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The ketogenic diet market consists of sales of standard ketogenic diet (SKD) foods, very low-carb ketogenic diet (VLCKD) foods, and well-formulated ketogenic diet (WFKD) foods. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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