Health and Wellness Market Report 2025

The health and wellness market size has grown strongly in recent years. It will grow from $6.38 trillion in 2024 to $6.88 trillion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to rise in health consciousness, preventive healthcare measures, evolving dietary preferences, aging population and longevity concerns, stress management solution.

The health and wellness market size is expected to see strong growth in the next few years. It will grow to $9.67 trillion in 2029 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to access to information and education, rise in mental health awareness, holistic well-being approach, sustainability and eco-friendly products, expansion of e-commerce in health retail. Major trends in the forecast period include personalized nutrition, integration of technology in wellness solutions, wellness tourism and experiences, holistic approaches to health, inclusive and diverse wellness offerings.

The health and wellness market is anticipated to experience growth, driven by the increasing prevalence of chronic diseases. Chronic conditions, lasting three months or more and often impacting older individuals, are on the rise globally. While these diseases can be managed but not cured, regular engagement in physical and wellness activities is known to enhance overall health, fitness, and reduce the risk of chronic conditions. According to a report from the National Institutes of Health (NIH) in 2023, the United States is projected to see a 99.5% increase in the number of individuals aged 50 and older with at least one chronic illness, reaching 142.66 million by 2050. The awareness of chronic noncommunicable diseases is highlighted by the World Health Organization, which estimates that approximately 41 million people, equivalent to 74% of global deaths, will succumb to these diseases annually, with 77% of these deaths occurring in low- and middle-income countries. This escalating prevalence of chronic diseases is a driving force behind the health and wellness market.

A surge in consciousness regarding healthy diets is expected to fuel the growth of the health and wellness market. A healthy diet, characterized by a balanced eating pattern that provides essential nutrients and reduces the risk of chronic diseases, has become a focal point for consumers. This heightened awareness influences consumer preferences, drives innovation, and shapes the market landscape for health and wellness products and services. For example, in 2023, the International Food Information Council reported a significant increase, with 52% of survey participants following a specific diet or eating pattern, up from 39% in 2021. The most popular choices included clean eating, mindful eating, and calorie-counting. The growing consciousness about healthy diets is a major factor propelling the health and wellness market.

Product innovations are a significant trend gaining traction in the health and wellness market. Leading companies in this sector are concentrating on developing new services to address changing consumer needs, enhance accessibility, and incorporate advanced technologies that improve personalized health management and preventive care. For example, in September 2023, H&H Group, a health and nutrition firm based in Hong Kong, introduced three new products: SwisseMe Melatonin Gummies, Biotin Gummies, and Plant Protein Powder. This new SwisseMe product line offers Indian consumers well-researched supplements in innovative and convenient formats, made from natural ingredients and scientifically backed formulations to improve their lifestyles. The SwisseMe plant-based protein delivers 24 grams of protein per serving, aiding in meeting daily protein requirements.

Partnerships are a key strategy employed by major players in the health and wellness market to drive revenues. Collaborations within the sector enable the development of comprehensive and innovative solutions, addressing consumers' health needs more effectively. For instance, in October 2023, Noise, a prominent smartwatch and connected lifestyle brand in India, announced a strategic partnership with Aditya Birla Health Insurance. This collaboration aims to promote health and wellness through technology, with Noise's wearables synchronized with Aditya Birla Health Insurance's Activ Health app, allowing users to monitor their health and earn cashback rewards. This partnership exemplifies the growing trend of leveraging wearable technology and digital platforms to empower individuals in managing their health.

In October 2023, Sun Life Financial Inc., a financial services and insurance company based in Canada, acquired Dialogue Health Technologies Inc. for an undisclosed sum. This acquisition is intended to bolster Sun Life's digital health platform by incorporating innovative virtual care solutions, which will enhance access to healthcare services and improve overall client well-being. Dialogue Health Technologies Inc. is a Canadian health technology firm that focuses on delivering virtual care solutions and digital health services.

Major companies operating in the health and wellness market include Abbott Laboratories, B. Braun Melsungen AG, L’Oreal S.A., Nestle S.A., General Mills Inc., Omron Healthcare Inc., Medtronic Inc., Koninklijke Philips N.V., LifeScan Inc., Johnson & Johnson Services Inc., F. Hoffmann-La Roche Ltd., The Coca-Cola Company, Fitness First, Herbalife Nutrition Ltd., Holland & Barrett Retail Limited, Amway Corporation, Bayer AG, Danone S.A., David Lloyd Leisure Ltd., Curefit Healthcare Pvt. Ltd., Practo Technologies Pvt. Ltd., The Procter & Gamble Company, Unilever plc, Vitabiotics Ltd., EXOS, ComPsych Corporation, Virgin Pulse Inc., Quest Diagnostics Incorporated, Wellness Corporate Solutions LLC, WellRight, Marino Wellness LLC, Privia Health LLC, Truworth Wellness Technologies Pvt. Ltd., Wellsource Inc., Provant Health Solutions, HealthifyMe Wellness Pvt. Ltd.

North America was the largest region in the health and wellness market in 2024. North America is expected to be the fastest-growing region in the global health and wellness market during the forecast period. The regions covered in the health and wellness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health and wellness market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Health and wellness encompass a state of comprehensive well-being that includes physical, mental, and social dimensions. It involves cultivating a healthy lifestyle through informed choices that contribute to the well-being of the body, mind, and spirit. Key components integral to health and wellness comprise nutrition, exercise, sleep, stress management, mental health, and social connections.

Within the domain of health and wellness, prominent products include nutritional supplements, fitness equipment, organic foods and natural products, vitamins and minerals, health and beauty products, weight loss and diet programs, among others. Nutritional supplements, for instance, are orally consumed products designed to complement and enhance dietary intake by providing additional nutrients. These products are available through both online and offline channels, finding application in various sectors such as personal care, beauty, anti-aging, healthy eating, nutrition, weight loss, wellness tourism, physical activity, preventive and personalized medicine, public health, traditional and complementary medicine, spa economy, and other related sectors.

The health and wellness market research report is one of a series of new reports that provides health and wellness optical components market statistics, including health and wellness optical components industry global market size, regional shares, competitors with a health and wellness optical components market share, detailed health and wellness optical components market segments, market trends and opportunities, and any further data you may need to thrive in the health and wellness optical components industry. This health and wellness optical components market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The health and wellness market consists of revenues earned by entities by providing health and wellness services such as health insurance and health services, wellness coaching and consulting services, and health and fitness apps. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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