Health and Wellness Market Report 2026

The health and wellness market size has grown strongly in recent years. It will grow from $6.82 trillion in 2025 to $7.42 trillion in 2026 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to increasing health awareness, growing focus on physical fitness, expansion of nutrition and supplement markets, rise of lifestyle wellness culture, development of wellness industries.

The health and wellness market size is expected to see strong growth in the next few years. It will grow to $10.36 trillion in 2030 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to increasing demand for preventive health solutions, rising investments in wellness technology, growing emphasis on mental and emotional health, expansion of digital wellness services, increasing prioritization of healthy living practices. Major trends in the forecast period include growing focus on holistic physical and mental well being, increasing adoption of preventive healthcare lifestyle practices, rising consumer interest in fitness nutrition and wellness products, growing expansion of personalized health and wellness solutions, increasing shift toward healthy living and self care awareness.

The increasing incidence of chronic diseases is anticipated to drive the growth of the health and wellness market in the coming years. Chronic diseases are conditions that generally last for three months or more and often worsen gradually over time. Most chronic illnesses can be controlled but not completely cured, and they predominantly impact the aging population. Consistent engagement in physical activity and wellness routines helps enhance overall health and fitness while lowering the risk of developing chronic conditions. For example, in May 2023, data from the Centers for Disease Control and Prevention, a national public health agency in the United States, indicated that more than one in seven US adults - approximately 35.5 million individuals, or 14% of the population - are estimated to be living with chronic kidney disease (CKD). Additionally, about one-third of individuals with advanced CKD are unaware they have the condition. As a result, the rising prevalence of chronic diseases is fueling the expansion of the health and wellness market.

Leading companies operating within the health and wellness market are increasingly forming partnerships to boost market revenues. Strategic collaborations in the health and wellness sector enable the development of more integrated, innovative, and widely accessible solutions, helping consumers address their health needs more efficiently. For instance, in October 2023, Noise, an India-based smartwatch and connected lifestyle brand, announced a strategic partnership with Aditya Birla Health Insurance, the health insurance joint venture of Aditya Birla Capital. This collaboration is designed to encourage health and wellness through technological integration. Under the partnership, Noise’s wearable devices are connected with Aditya Birla Health Insurance’s Activ Health app, allowing users to track their health metrics and earn cashback incentives. This initiative highlights the growing trend of using wearable technology and digital platforms to support individuals in actively managing their health.

In October 2023, Sun Life Financial Inc., a financial services and insurance company based in Canada, acquired Dialogue Health Technologies Inc. for an undisclosed sum. This acquisition is intended to bolster Sun Life's digital health platform by incorporating innovative virtual care solutions, which will enhance access to healthcare services and improve overall client well-being. Dialogue Health Technologies Inc. is a Canadian health technology firm that focuses on delivering virtual care solutions and digital health services.

Major companies operating in the health and wellness market report are Abbott Laboratories, L’Oréal S.A., Nestlé S.A., General Mills, Inc., Omron Corporation, Philips N.V., Johnson & Johnson, Fitness First Group, Herbalife Nutrition Ltd., Holland & Barrett International Ltd., Amway Corporation, Danone S.A., David Lloyd Leisure Ltd., Curefit, Practo Technologies Pvt. Ltd., Procter & Gamble Co., Unilever PLC, Vitabiotics Ltd., EXOS, ComPsych Corporation, Virgin Pulse, Inc., Wellness Corporate Solutions, WellRight, Marino Wellness, Truworth Wellness Technologies, Wellsource, Inc., Provant Health Solutions, HealthifyMe.

North America was the largest region in the health and wellness market in 2025 North America is expected to be the fastest-growing region in the global health and wellness market during the forecast period. The regions covered in the health and wellness market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health and wellness market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The health and wellness market consists of revenues earned by entities by providing health and wellness services such as health insurance and health services, wellness coaching and consulting services, and health and fitness apps. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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