North America (NAFTA) Advertising Market Summary, Competitive Analysis and Forecast to 2027

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $310,730.1 million in 2022.The Canada was the fastest growing country, with a CAGR of 3% over the 2018-22 period.
Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $289,081.6 million in 2022. This was followed by Canada and Mexico, with a value of $15,433.0 and $6,215.5 million, respectively.
The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $336,367.3 million in 2027, followed by Canada and Mexico with expected values of $17,713.6 and $7,138.4 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising industry
Leading company profiles reveal details of key advertising industry players’ NAFTA operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising industry with five year forecasts
Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to Buy

What was the size of the NAFTA advertising industry by value in 2022?
What will be the size of the NAFTA advertising industry in 2027?
What factors are affecting the strength of competition in the NAFTA advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the NAFTA advertising industry?

1 Introduction

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 NAFTA Advertising

2.1. Industry Outlook

3 Advertising in Canada

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Advertising in Mexico

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Macroeconomic Indicators

6.1. Country data

7 Advertising in The United States

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis

8 Macroeconomic Indicators

8.1. Country data

9 Company Profiles

9.1. Dentsu Group Inc.
9.2. The Interpublic Group of Companies, Inc.
9.3. Publicis Groupe SA
9.4. WPP plc
9.5. Havas SA
9.6. Publicis Groupe SA
9.7. Omnicom Group, Inc.

10 Appendix

10.1. Methodology
10.2. About

List of Tables

Table 1: NAFTA countries advertising industry, revenue ($m), 2018-27
Table 2: NAFTA countries advertising industry, revenue ($m), 2018-22
Table 3: NAFTA countries advertising industry forecast, revenue ($m), 2022-27
Table 4: Canada advertising industry value: $ million, 2017-22
Table 5: Canada advertising industry category segmentation: % share, by value, 2017-2022
Table 6: Canada advertising industry category segmentation: $ million, 2017-2022
Table 7: Canada advertising industry geography segmentation: $ million, 2022
Table 8: Canada advertising industry value forecast: $ million, 2022-27
Table 9: Canada size of population (million), 2018-22
Table 10: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 11: Canada gdp (current prices, $ billion), 2018-22
Table 12: Canada inflation, 2018-22
Table 13: Canada consumer price index (absolute), 2018-22
Table 14: Canada exchange rate, 2018-22
Table 15: Mexico advertising industry value: $ million, 2017-22
Table 16: Mexico advertising industry category segmentation: % share, by value, 2017-2022
Table 17: Mexico advertising industry category segmentation: $ million, 2017-2022
Table 18: Mexico advertising industry geography segmentation: $ million, 2022
Table 19: Mexico advertising industry value forecast: $ million, 2022-27
Table 20: Mexico size of population (million), 2018-22
Table 21: Mexico gdp (constant 2005 prices, $ billion), 2018-22
Table 22: Mexico gdp (current prices, $ billion), 2018-22
Table 23: Mexico inflation, 2018-22
Table 24: Mexico consumer price index (absolute), 2018-22
Table 25: Mexico exchange rate, 2018-22
Table 26: United States advertising industry value: $ million, 2017-22
Table 27: United States advertising industry category segmentation: % share, by value, 2017-2022
Table 28: United States advertising industry category segmentation: $ million, 2017-2022
Table 29: United States advertising industry geography segmentation: $ million, 2022
Table 30: United States advertising industry value forecast: $ million, 2022-27
Table 31: United States size of population (million), 2018-22
Table 32: United States gdp (constant 2005 prices, $ billion), 2018-22
Table 33: United States gdp (current prices, $ billion), 2018-22
Table 34: United States inflation, 2018-22
Table 35: United States consumer price index (absolute), 2018-22
Table 36: United States exchange rate, 2018-22
Table 37: Dentsu Group Inc.: key facts
Table 38: Dentsu Group Inc.: Annual Financial Ratios
Table 39: Dentsu Group Inc.: Key Employees
Table 40: Dentsu Group Inc.: Key Employees Continued
Table 41: The Interpublic Group of Companies, Inc.: key facts
Table 42: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 43: The Interpublic Group of Companies, Inc.: Key Employees
Table 44: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 45: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 46: Publicis Groupe SA: key facts
Table 47: Publicis Groupe SA: Annual Financial Ratios
Table 48: Publicis Groupe SA: Key Employees
Table 49: Publicis Groupe SA: Key Employees Continued
Table 50: Publicis Groupe SA: Key Employees Continued
Table 51: Publicis Groupe SA: Key Employees Continued
Table 52: WPP plc: key facts
Table 53: WPP plc: Annual Financial Ratios
Table 54: WPP plc: Key Employees
Table 55: WPP plc: Key Employees Continued
Table 56: Havas SA: key facts
Table 57: Havas SA: Key Employees
Table 58: Publicis Groupe SA: key facts
Table 59: Publicis Groupe SA: Annual Financial Ratios
Table 60: Publicis Groupe SA: Key Employees
Table 61: Publicis Groupe SA: Key Employees Continued
Table 62: Publicis Groupe SA: Key Employees Continued
Table 63: Publicis Groupe SA: Key Employees Continued
Table 64: Omnicom Group, Inc.: key facts
Table 65: Omnicom Group, Inc.: Annual Financial Ratios
Table 66: Omnicom Group, Inc.: Key Employees
Table 67: Omnicom Group, Inc.: Key Employees Continued

List of Figures

Figure 1: NAFTA countries advertising industry, revenue ($m), 2018-27
Figure 2: NAFTA countries advertising industry, revenue ($m), 2018-22
Figure 3: NAFTA countries advertising industry forecast, revenue ($m), 2022-27
Figure 4: Canada advertising industry value: $ million, 2017-22
Figure 5: Canada advertising industry category segmentation: $ million, 2017-2022
Figure 6: Canada advertising industry geography segmentation: % share, by value, 2022
Figure 7: Canada advertising industry value forecast: $ million, 2022-27
Figure 8: Forces driving competition in the advertising industry in Canada, 2022
Figure 9: Drivers of buyer power in the advertising industry in Canada, 2022
Figure 10: Drivers of supplier power in the advertising industry in Canada, 2022
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2022
Figure 12: Factors influencing the threat of substitutes in the advertising industry in Canada, 2022
Figure 13: Drivers of degree of rivalry in the advertising industry in Canada, 2022
Figure 14: Mexico advertising industry value: $ million, 2017-22
Figure 15: Mexico advertising industry category segmentation: $ million, 2017-2022
Figure 16: Mexico advertising industry geography segmentation: % share, by value, 2022
Figure 17: Mexico advertising industry value forecast: $ million, 2022-27
Figure 18: Forces driving competition in the advertising industry in Mexico, 2022
Figure 19: Drivers of buyer power in the advertising industry in Mexico, 2022
Figure 20: Drivers of supplier power in the advertising industry in Mexico, 2022
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2022
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2022
Figure 23: Drivers of degree of rivalry in the advertising industry in Mexico, 2022
Figure 24: United States advertising industry value: $ million, 2017-22
Figure 25: United States advertising industry category segmentation: $ million, 2017-2022
Figure 26: United States advertising industry geography segmentation: % share, by value, 2022
Figure 27: United States advertising industry value forecast: $ million, 2022-27
Figure 28: Forces driving competition in the advertising industry in the United States, 2022
Figure 29: Drivers of buyer power in the advertising industry in the United States, 2022
Figure 30: Drivers of supplier power in the advertising industry in the United States, 2022
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2022
Figure 32: Factors influencing the threat of substitutes in the advertising industry in the United States, 2022
Figure 33: Drivers of degree of rivalry in the advertising industry in the United States, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dentsu Group Inc.
The Interpublic Group of Com
Publicis Groupe SA
WPP plc
Havas SA
Publicis Groupe SA
Omnicom Group, Inc.

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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