G8 Countries Advertising Market Summary, Competitive Analysis and Forecast to 2027

The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The G8 countries contributed $458,218.3 million in 2022 to the global advertising industry, with a compound annual growth rate (CAGR) of 2% between 2018 and 2022. The G8 countries are expected to reach a value of $527,586.9 million in 2027, with a CAGR of 2.9% over the 2022-27 period.
Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $289,081.6 million in 2022. This was followed by Japan and the UK, with a value of $52,773.1 and $43,014.9 million, respectively.
The US is expected to lead the advertising industry in the G8 nations with a value of $336,367.3 million in 2016, followed by Japan and the UK with expected values of $56,307.6 and $53,518.9 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising industry
Leading company profiles reveal details of key advertising industry players’ G8 operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising industry with five year forecasts
Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

Reasons to Buy

What was the size of the G8 advertising industry by value in 2022?
What will be the size of the G8 advertising industry in 2027?
What factors are affecting the strength of competition in the G8 advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the G8 advertising industry?

1 Introduction

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 Group of Eight (G8) Advertising

2.1. Industry Outlook

3 Advertising in Canada

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Advertising in France

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Macroeconomic Indicators

6.1. Country data

7 Advertising in Germany

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis

8 Macroeconomic Indicators

8.1. Country data

9 Advertising in Italy

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis

10 Macroeconomic Indicators

10.1. Country data

11 Advertising in Japan

11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis

12 Macroeconomic Indicators

12.1. Country data

13 Advertising in Russia

13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis

14 Macroeconomic Indicators

14.1. Country data

15 Advertising in The United Kingdom

15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis

16 Macroeconomic Indicators

16.1. Country data

17 Advertising in The United States

17.1. Market Overview
17.2. Market Data
17.3. Market Segmentation
17.4. Market outlook
17.5. Five forces analysis

18 Macroeconomic Indicators

18.1. Country data

19 Company Profiles

19.1. Dentsu Group Inc.
19.2. The Interpublic Group of Companies, Inc.
19.3. Publicis Groupe SA
19.4. WPP plc
19.5. Havas SA
19.6. Omnicom Group, Inc.
19.7. Hakuhodo DY Holdings Inc
19.8. Asatsu-DK Inc.

20 Appendix

20.1. Methodology
20.2. About

List of Tables

Table 1: G8 advertising industry, revenue($m), 2018-27
Table 2: G8 advertising industry, revenue by country ($m), 2018-22
Table 3: G8 advertising industry forecast, revenue by country ($m), 2022-27
Table 4: Canada advertising industry value: $ million, 2017-22
Table 5: Canada advertising industry category segmentation: % share, by value, 2017-2022
Table 6: Canada advertising industry category segmentation: $ million, 2017-2022
Table 7: Canada advertising industry geography segmentation: $ million, 2022
Table 8: Canada advertising industry value forecast: $ million, 2022-27
Table 9: Canada size of population (million), 2018-22
Table 10: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 11: Canada gdp (current prices, $ billion), 2018-22
Table 12: Canada inflation, 2018-22
Table 13: Canada consumer price index (absolute), 2018-22
Table 14: Canada exchange rate, 2018-22
Table 15: France advertising industry value: $ million, 2017-22
Table 16: France advertising industry category segmentation: % share, by value, 2017-2022
Table 17: France advertising industry category segmentation: $ million, 2017-2022
Table 18: France advertising industry geography segmentation: $ million, 2022
Table 19: France advertising industry value forecast: $ million, 2022-27
Table 20: France size of population (million), 2018-22
Table 21: France gdp (constant 2005 prices, $ billion), 2018-22
Table 22: France gdp (current prices, $ billion), 2018-22
Table 23: France inflation, 2018-22
Table 24: France consumer price index (absolute), 2018-22
Table 25: France exchange rate, 2018-22
Table 26: Germany advertising industry value: $ million, 2017-22
Table 27: Germany advertising industry category segmentation: % share, by value, 2017-2022
Table 28: Germany advertising industry category segmentation: $ million, 2017-2022
Table 29: Germany advertising industry geography segmentation: $ million, 2022
Table 30: Germany advertising industry value forecast: $ million, 2022-27
Table 31: Germany size of population (million), 2018-22
Table 32: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 33: Germany gdp (current prices, $ billion), 2018-22
Table 34: Germany inflation, 2018-22
Table 35: Germany consumer price index (absolute), 2018-22
Table 36: Germany exchange rate, 2018-22
Table 37: Italy advertising industry value: $ million, 2017-22
Table 38: Italy advertising industry category segmentation: % share, by value, 2017-2022
Table 39: Italy advertising industry category segmentation: $ million, 2017-2022
Table 40: Italy advertising industry geography segmentation: $ million, 2022
Table 41: Italy advertising industry value forecast: $ million, 2022-27
Table 42: Italy size of population (million), 2018-22
Table 43: Italy gdp (constant 2005 prices, $ billion), 2018-22
Table 44: Italy gdp (current prices, $ billion), 2018-22
Table 45: Italy inflation, 2018-22
Table 46: Italy consumer price index (absolute), 2018-22
Table 47: Italy exchange rate, 2018-22
Table 48: Japan advertising industry value: $ million, 2017-22
Table 49: Japan advertising industry category segmentation: % share, by value, 2017-2022
Table 50: Japan advertising industry category segmentation: $ million, 2017-2022
Table 51: Japan advertising industry geography segmentation: $ million, 2022
Table 52: Japan advertising industry value forecast: $ million, 2022-27
Table 53: Japan size of population (million), 2018-22
Table 54: Japan gdp (constant 2005 prices, $ billion), 2018-22
Table 55: Japan gdp (current prices, $ billion), 2018-22
Table 56: Japan inflation, 2018-22
Table 57: Japan consumer price index (absolute), 2018-22
Table 58: Japan exchange rate, 2018-22
Table 59: Russia advertising industry value: $ million, 2017-22
Table 60: Russia advertising industry category segmentation: % share, by value, 2017-2022
Table 61: Russia advertising industry category segmentation: $ million, 2017-2022
Table 62: Russia advertising industry geography segmentation: $ million, 2022
Table 63: Russia advertising industry value forecast: $ million, 2022-27
Table 64: Russia size of population (million), 2018-22
Table 65: Russia gdp (constant 2005 prices, $ billion), 2018-22
Table 66: Russia gdp (current prices, $ billion), 2018-22
Table 67: Russia inflation, 2018-22
Table 68: Russia consumer price index (absolute), 2018-22
Table 69: Russia exchange rate, 2018-22
Table 70: United Kingdom advertising industry value: $ million, 2017-22
Table 71: United Kingdom advertising industry category segmentation: % share, by value, 2017-2022
Table 72: United Kingdom advertising industry category segmentation: $ million, 2017-2022
Table 73: United Kingdom advertising industry geography segmentation: $ million, 2022
Table 74: United Kingdom advertising industry value forecast: $ million, 2022-27
Table 75: United Kingdom size of population (million), 2018-22
Table 76: United Kingdom gdp (constant 2005 prices, $ billion), 2018-22
Table 77: United Kingdom gdp (current prices, $ billion), 2018-22
Table 78: United Kingdom inflation, 2018-22
Table 79: United Kingdom consumer price index (absolute), 2018-22
Table 80: United Kingdom exchange rate, 2018-22
Table 81: United States advertising industry value: $ million, 2017-22
Table 82: United States advertising industry category segmentation: % share, by value, 2017-2022
Table 83: United States advertising industry category segmentation: $ million, 2017-2022
Table 84: United States advertising industry geography segmentation: $ million, 2022
Table 85: United States advertising industry value forecast: $ million, 2022-27
Table 86: United States size of population (million), 2018-22
Table 87: United States gdp (constant 2005 prices, $ billion), 2018-22
Table 88: United States gdp (current prices, $ billion), 2018-22
Table 89: United States inflation, 2018-22
Table 90: United States consumer price index (absolute), 2018-22

List of Figures

Figure 1: G8 advertising industry, revenue($m), 2018-27
Figure 2: G8 Advertising industry, revenue by country (%), 2022
Figure 3: G8 advertising industry, revenue by country ($m), 2018-22
Figure 4: G8 advertising industry forecast, revenue by country ($m), 2022-27
Figure 5: Canada advertising industry value: $ million, 2017-22
Figure 6: Canada advertising industry category segmentation: $ million, 2017-2022
Figure 7: Canada advertising industry geography segmentation: % share, by value, 2022
Figure 8: Canada advertising industry value forecast: $ million, 2022-27
Figure 9: Forces driving competition in the advertising industry in Canada, 2022
Figure 10: Drivers of buyer power in the advertising industry in Canada, 2022
Figure 11: Drivers of supplier power in the advertising industry in Canada, 2022
Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2022
Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2022
Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2022
Figure 15: France advertising industry value: $ million, 2017-22
Figure 16: France advertising industry category segmentation: $ million, 2017-2022
Figure 17: France advertising industry geography segmentation: % share, by value, 2022
Figure 18: France advertising industry value forecast: $ million, 2022-27
Figure 19: Forces driving competition in the advertising industry in France, 2022
Figure 20: Drivers of buyer power in the advertising industry in France, 2022
Figure 21: Drivers of supplier power in the advertising industry in France, 2022
Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2022
Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2022
Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2022
Figure 25: Germany advertising industry value: $ million, 2017-22
Figure 26: Germany advertising industry category segmentation: $ million, 2017-2022
Figure 27: Germany advertising industry geography segmentation: % share, by value, 2022
Figure 28: Germany advertising industry value forecast: $ million, 2022-27
Figure 29: Forces driving competition in the advertising industry in Germany, 2022
Figure 30: Drivers of buyer power in the advertising industry in Germany, 2022
Figure 31: Drivers of supplier power in the advertising industry in Germany, 2022
Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2022
Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2022
Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2022
Figure 35: Italy advertising industry value: $ million, 2017-22
Figure 36: Italy advertising industry category segmentation: $ million, 2017-2022
Figure 37: Italy advertising industry geography segmentation: % share, by value, 2022
Figure 38: Italy advertising industry value forecast: $ million, 2022-27
Figure 39: Forces driving competition in the advertising industry in Italy, 2022
Figure 40: Drivers of buyer power in the advertising industry in Italy, 2022
Figure 41: Drivers of supplier power in the advertising industry in Italy, 2022
Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2022
Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2022
Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2022
Figure 45: Japan advertising industry value: $ million, 2017-22
Figure 46: Japan advertising industry category segmentation: $ million, 2017-2022
Figure 47: Japan advertising industry geography segmentation: % share, by value, 2022
Figure 48: Japan advertising industry value forecast: $ million, 2022-27
Figure 49: Forces driving competition in the advertising industry in Japan, 2022
Figure 50: Drivers of buyer power in the advertising industry in Japan, 2022
Figure 51: Drivers of supplier power in the advertising industry in Japan, 2022
Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2022
Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2022
Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2022
Figure 55: Russia advertising industry value: $ million, 2017-22
Figure 56: Russia advertising industry category segmentation: $ million, 2017-2022
Figure 57: Russia advertising industry geography segmentation: % share, by value, 2022
Figure 58: Russia advertising industry value forecast: $ million, 2022-27
Figure 59: Forces driving competition in the advertising industry in Russia, 2022
Figure 60: Drivers of buyer power in the advertising industry in Russia, 2022
Figure 61: Drivers of supplier power in the advertising industry in Russia, 2022
Figure 62: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2022
Figure 63: Factors influencing the threat of substitutes in the advertising industry in Russia, 2022
Figure 64: Drivers of degree of rivalry in the advertising industry in Russia, 2022
Figure 65: United Kingdom advertising industry value: $ million, 2017-22
Figure 66: United Kingdom advertising industry category segmentation: $ million, 2017-2022
Figure 67: United Kingdom advertising industry geography segmentation: % share, by value, 2022
Figure 68: United Kingdom advertising industry value forecast: $ million, 2022-27
Figure 69: Forces driving competition in the advertising industry in the United Kingdom, 2022
Figure 70: Drivers of buyer power in the advertising industry in the United Kingdom, 2022
Figure 71: Drivers of supplier power in the advertising industry in the United Kingdom, 2022
Figure 72: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2022
Figure 73: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2022
Figure 74: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2022
Figure 75: United States advertising industry value: $ million, 2017-22
Figure 76: United States advertising industry category segmentation: $ million, 2017-2022
Figure 77: United States advertising industry geography segmentation: % share, by value, 2022
Figure 78: United States advertising industry value forecast: $ million, 2022-27
Figure 79: Forces driving competition in the advertising industry in the United States, 2022
Figure 80: Drivers of buyer power in the advertising industry in the United States, 2022
Figure 81: Drivers of supplier power in the advertising industry in the United States, 2022
Figure 82: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2022
Figure 83: Factors influencing the threat of substitutes in the advertising industry in the United States, 2022
Figure 84: Drivers of degree of rivalry in the advertising industry in the United States, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dentsu Group Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Havas SA
Omnicom Group, Inc.
Hakuhodo DY Holdings Inc
Asatsu-DK Inc.

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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