Advertising Market Summary, Competitive Analysis and Forecast to 2027 (Global Almanac)

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The global advertising industry had total revenues of $711,126.2 million in 2022, representing a compound annual growth rate (CAGR) of 2.6% between 2017 and 2022.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $167,836.6 million, equivalent to 23.6% of the industry's overall value.
According to the University of Michigan, the consumer confidence index in the US stood at 67 in February 2023, up from 64.9 in the previous month.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
Leading company profiles reveal details of key advertising industry players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts

Reasons to Buy

What was the size of the global advertising industry by value in 2022?
What will be the size of the global advertising industry in 2027?
What factors are affecting the strength of competition in the global advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the global advertising industry?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive landscape

2 Introduction

2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Advertising

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Advertising in Asia-Pacific

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Advertising in Europe

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis

7 Macroeconomic Indicators

7.1. Country data

8 Advertising in France

8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis

9 Macroeconomic Indicators

9.1. Country data

10 Advertising in Germany

10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis

11 Macroeconomic Indicators

11.1. Country data

12 Advertising in Australia

12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis

13 Macroeconomic Indicators

13.1. Country data

14 Advertising in Brazil

14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis

15 Macroeconomic Indicators

15.1. Country data

16 Advertising in Canada

16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis

17 Macroeconomic Indicators

17.1. Country data

18 Advertising in China

18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis

19 Macroeconomic Indicators

19.1. Country data

20 Advertising in India

20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis

21 Macroeconomic Indicators

21.1. Country data

22 Advertising in Indonesia

22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis

23 Macroeconomic Indicators

23.1. Country data

24 Advertising in Italy

24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis

25 Macroeconomic Indicators

25.1. Country data

26 Advertising in Japan

26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis

27 Macroeconomic Indicators

27.1. Country data

28 Advertising in Mexico

28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis

29 Macroeconomic Indicators

29.1. Country data

30 Advertising in The Netherlands

30.1. Market Overview
30.2. Market Data
30.3. Market Segmentation
30.4. Market outlook
30.5. Five forces analysis

31 Macroeconomic Indicators

31.1. Country data

32 Advertising in North America

32.1. Market Overview
32.2. Market Data
32.3. Market Segmentation
32.4. Market outlook
32.5. Five forces analysis

33 Advertising in Russia

33.1. Market Overview
33.2. Market Data
33.3. Market Segmentation
33.4. Market outlook
33.5. Five forces analysis

34 Macroeconomic Indicators

34.1. Country data

35 Advertising in Scandinavia

35.1. Market Overview
35.2. Market Data
35.3. Market Segmentation
35.4. Market outlook
35.5. Five forces analysis

36 Advertising in Singapore

36.1. Market Overview
36.2. Market Data
36.3. Market Segmentation
36.4. Market outlook
36.5. Five forces analysis

37 Macroeconomic Indicators

37.1. Country data

38 Advertising in South Africa

38.1. Market Overview
38.2. Market Data
38.3. Market Segmentation
38.4. Market outlook
38.5. Five forces analysis

39 Macroeconomic Indicators

39.1. Country data

40 Advertising in South Korea

40.1. Market Overview
40.2. Market Data
40.3. Market Segmentation
40.4. Market outlook
40.5. Five forces analysis

41 Macroeconomic Indicators

41.1. Country data

42 Advertising in Spain

42.1. Market Overview
42.2. Market Data
42.3. Market Segmentation
42.4. Market outlook
42.5. Five forces analysis

43 Macroeconomic Indicators

43.1. Country data

44 Advertising in Turkey

44.1. Market Overview
44.2. Market Data
44.3. Market Segmentation
44.4. Market outlook
44.5. Five forces analysis

45 Macroeconomic Indicators

45.1. Country data

46 Advertising in The United Kingdom

46.1. Market Overview
46.2. Market Data
46.3. Market Segmentation
46.4. Market outlook
46.5. Five forces analysis

47 Macroeconomic Indicators

47.1. Country data

48 Advertising in The United States

48.1. Market Overview
48.2. Market Data
48.3. Market Segmentation
48.4. Market outlook
48.5. Five forces analysis

49 Macroeconomic Indicators

49.1. Country data

50 Company Profiles

50.1. Dentsu Group Inc.
50.2. The Interpublic Group of Companies, Inc.
50.3. Publicis Groupe SA
50.4. WPP plc
50.5. Hakuhodo Incorporated
50.6. Cheil Worldwide Inc
50.7. Havas SA
50.8. Omnicom Group, Inc.
50.9. Asatsu-DK Inc.
50.10. GIIR Corporation
50.11. Innocean Worldwide Inc.
50.12. Lotte Corp
50.13. Hakuhodo DY Holdings Inc

51 Appendix

51.1. Methodology
51.2. About

List of Tables

Table 1: Global advertising industry value: $ million, 2017-22
Table 2: Global advertising industry category segmentation: % share, by value, 2017-2022
Table 3: Global advertising industry category segmentation: $ million, 2017-2022
Table 4: Global advertising industry geography segmentation: $ million, 2022
Table 5: Global advertising industry value forecast: $ million, 2022-27
Table 6: Global size of population (million), 2018-22
Table 7: Global gdp (constant 2005 prices, $ billion), 2018-22
Table 8: Global gdp (current prices, $ billion), 2018-22
Table 9: Global inflation, 2018-22
Table 10: Global consumer price index (absolute), 2018-22
Table 11: Global exchange rate, 2018-22
Table 12: Asia-Pacific advertising industry value: $ million, 2017-22
Table 13: Asia-Pacific advertising industry category segmentation: % share, by value, 2017-2022
Table 14: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
Table 15: Asia-Pacific advertising industry geography segmentation: $ million, 2022
Table 16: Asia-Pacific advertising industry value forecast: $ million, 2022-27
Table 17: Europe advertising industry value: $ million, 2017-22
Table 18: Europe advertising industry category segmentation: % share, by value, 2017-2022
Table 19: Europe advertising industry category segmentation: $ million, 2017-2022
Table 20: Europe advertising industry geography segmentation: $ million, 2022
Table 21: Europe advertising industry value forecast: $ million, 2022-27
Table 22: Europe size of population (million), 2018-22
Table 23: Europe gdp (constant 2005 prices, $ billion), 2018-22
Table 24: Europe gdp (current prices, $ billion), 2018-22
Table 25: Europe inflation, 2018-22
Table 26: Europe consumer price index (absolute), 2018-22
Table 27: Europe exchange rate, 2018-22
Table 28: France advertising industry value: $ million, 2017-22
Table 29: France advertising industry category segmentation: % share, by value, 2017-2022
Table 30: France advertising industry category segmentation: $ million, 2017-2022
Table 31: France advertising industry geography segmentation: $ million, 2022
Table 32: France advertising industry value forecast: $ million, 2022-27
Table 33: France size of population (million), 2018-22
Table 34: France gdp (constant 2005 prices, $ billion), 2018-22
Table 35: France gdp (current prices, $ billion), 2018-22
Table 36: France inflation, 2018-22
Table 37: France consumer price index (absolute), 2018-22
Table 38: France exchange rate, 2018-22
Table 39: Germany advertising industry value: $ million, 2017-22
Table 40: Germany advertising industry category segmentation: % share, by value, 2017-2022
Table 41: Germany advertising industry category segmentation: $ million, 2017-2022
Table 42: Germany advertising industry geography segmentation: $ million, 2022
Table 43: Germany advertising industry value forecast: $ million, 2022-27
Table 44: Germany size of population (million), 2018-22
Table 45: Germany gdp (constant 2005 prices, $ billion), 2018-22
Table 46: Germany gdp (current prices, $ billion), 2018-22
Table 47: Germany inflation, 2018-22
Table 48: Germany consumer price index (absolute), 2018-22
Table 49: Germany exchange rate, 2018-22
Table 50: Australia advertising industry value: $ million, 2017-22
Table 51: Australia advertising industry category segmentation: % share, by value, 2017-2022
Table 52: Australia advertising industry category segmentation: $ million, 2017-2022
Table 53: Australia advertising industry geography segmentation: $ million, 2022
Table 54: Australia advertising industry value forecast: $ million, 2022-27
Table 55: Australia size of population (million), 2018-22
Table 56: Australia gdp (constant 2005 prices, $ billion), 2018-22
Table 57: Australia gdp (current prices, $ billion), 2018-22
Table 58: Australia inflation, 2018-22
Table 59: Australia consumer price index (absolute), 2018-22
Table 60: Australia exchange rate, 2018-22
Table 61: Brazil advertising industry value: $ million, 2017-22
Table 62: Brazil advertising industry category segmentation: % share, by value, 2017-2022
Table 63: Brazil advertising industry category segmentation: $ million, 2017-2022
Table 64: Brazil advertising industry geography segmentation: $ million, 2022
Table 65: Brazil advertising industry value forecast: $ million, 2022-27
Table 66: Brazil size of population (million), 2018-22
Table 67: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 68: Brazil gdp (current prices, $ billion), 2018-22
Table 69: Brazil inflation, 2018-22
Table 70: Brazil consumer price index (absolute), 2018-22
Table 71: Brazil exchange rate, 2018-22
Table 72: Canada advertising industry value: $ million, 2017-22
Table 73: Canada advertising industry category segmentation: % share, by value, 2017-2022
Table 74: Canada advertising industry category segmentation: $ million, 2017-2022
Table 75: Canada advertising industry geography segmentation: $ million, 2022
Table 76: Canada advertising industry value forecast: $ million, 2022-27
Table 77: Canada size of population (million), 2018-22
Table 78: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 79: Canada gdp (current prices, $ billion), 2018-22
Table 80: Canada inflation, 2018-22
Table 81: Canada consumer price index (absolute), 2018-22
Table 82: Canada exchange rate, 2018-22
Table 83: China advertising industry value: $ million, 2017-22
Table 84: China advertising industry category segmentation: % share, by value, 2017-2022
Table 85: China advertising industry category segmentation: $ million, 2017-2022
Table 86: China advertising industry geography segmentation: $ million, 2022
Table 87: China advertising industry value forecast: $ million, 2022-27
Table 88: China size of population (million), 2018-22
Table 89: China gdp (constant 2005 prices, $ billion), 2018-22
Table 90: China gdp (current prices, $ billion), 2018-22

List of Figures

Figure 1: Global advertising industry value: $ million, 2017-22
Figure 2: Global advertising industry category segmentation: $ million, 2017-2022
Figure 3: Global advertising industry geography segmentation: % share, by value, 2022
Figure 4: Global advertising industry value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the global advertising industry, 2022
Figure 6: Drivers of buyer power in the global advertising industry, 2022
Figure 7: Drivers of supplier power in the global advertising industry, 2022
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2022
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2022
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2022
Figure 11: Asia-Pacific advertising industry value: $ million, 2017-22
Figure 12: Asia-Pacific advertising industry category segmentation: $ million, 2017-2022
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2022
Figure 14: Asia-Pacific advertising industry value forecast: $ million, 2022-27
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2022
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2022
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2022
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2022
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2022
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2022
Figure 21: Europe advertising industry value: $ million, 2017-22
Figure 22: Europe advertising industry category segmentation: $ million, 2017-2022
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2022
Figure 24: Europe advertising industry value forecast: $ million, 2022-27
Figure 25: Forces driving competition in the advertising industry in Europe, 2022
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2022
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2022
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2022
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2022
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2022
Figure 31: France advertising industry value: $ million, 2017-22
Figure 32: France advertising industry category segmentation: $ million, 2017-2022
Figure 33: France advertising industry geography segmentation: % share, by value, 2022
Figure 34: France advertising industry value forecast: $ million, 2022-27
Figure 35: Forces driving competition in the advertising industry in France, 2022
Figure 36: Drivers of buyer power in the advertising industry in France, 2022
Figure 37: Drivers of supplier power in the advertising industry in France, 2022
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2022
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2022
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2022
Figure 41: Germany advertising industry value: $ million, 2017-22
Figure 42: Germany advertising industry category segmentation: $ million, 2017-2022
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2022
Figure 44: Germany advertising industry value forecast: $ million, 2022-27
Figure 45: Forces driving competition in the advertising industry in Germany, 2022
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2022
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2022
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2022
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2022
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2022
Figure 51: Australia advertising industry value: $ million, 2017-22
Figure 52: Australia advertising industry category segmentation: $ million, 2017-2022
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2022
Figure 54: Australia advertising industry value forecast: $ million, 2022-27
Figure 55: Forces driving competition in the advertising industry in Australia, 2022
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2022
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2022
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2022
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2022
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2022
Figure 61: Brazil advertising industry value: $ million, 2017-22
Figure 62: Brazil advertising industry category segmentation: $ million, 2017-2022
Figure 63: Brazil advertising industry geography segmentation: % share, by value, 2022
Figure 64: Brazil advertising industry value forecast: $ million, 2022-27
Figure 65: Forces driving competition in the advertising industry in Brazil, 2022
Figure 66: Drivers of buyer power in the advertising industry in Brazil, 2022
Figure 67: Drivers of supplier power in the advertising industry in Brazil, 2022
Figure 68: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2022
Figure 69: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2022
Figure 70: Drivers of degree of rivalry in the advertising industry in Brazil, 2022
Figure 71: Canada advertising industry value: $ million, 2017-22
Figure 72: Canada advertising industry category segmentation: $ million, 2017-2022
Figure 73: Canada advertising industry geography segmentation: % share, by value, 2022
Figure 74: Canada advertising industry value forecast: $ million, 2022-27
Figure 75: Forces driving competition in the advertising industry in Canada, 2022
Figure 76: Drivers of buyer power in the advertising industry in Canada, 2022
Figure 77: Drivers of supplier power in the advertising industry in Canada, 2022
Figure 78: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2022
Figure 79: Factors influencing the threat of substitutes in the advertising industry in Canada, 2022
Figure 80: Drivers of degree of rivalry in the advertising industry in Canada, 2022
Figure 81: China advertising industry value: $ million, 2017-22
Figure 82: China advertising industry category segmentation: $ million, 2017-2022
Figure 83: China advertising industry geography segmentation: % share, by value, 2022
Figure 84: China advertising industry value forecast: $ million, 2022-27
Figure 85: Forces driving competition in the advertising industry in China, 2022
Figure 86: Drivers of buyer power in the advertising industry in China, 2022
Figure 87: Drivers of supplier power in the advertising industry in China, 2022
Figure 88: Factors influencing the likelihood of new entrants in the advertising industry in China, 2022
Figure 89: Factors influencing the threat of substitutes in the advertising industry in China, 2022
Figure 90: Drivers of degree of rivalry in the advertising industry in China, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dentsu Group Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Hakuhodo Incorporated
Cheil Worldwide Inc
Havas SA
Omnicom Group, Inc.
Asatsu-DK Inc.
GIIR Corporation
Innocean Worldwide Inc.
Lotte Corp
Hakuhodo DY Holdings Inc
Appendix

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2958EUR$2,995USD£2,461GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5916EUR$5,990USD£4,922GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€8874EUR$8,985USD£7,383GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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