Australia Breakfast Cereals Market Summary, Competitive Analysis and Forecast to 2027

Breakfast Cereals in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The breakfast cereals market consists of retail sales of hot cereals and ready-to-eat cereals. Hot cereals segment consists of traditional products (e.g. porridge oats), instant mixes and ready-to-heat products. Ready-to-eat cereals segment consists of children's breakfast cereals and family breakfast cereals such as, flakes, muesli and other RTE cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 exchange rates.
The Australian Breakfast Cereals market had total revenues of $1,042.5 million in 2022, representing a compound annual growth rate (CAGR) of 3.2% between 2017 and 2022.
Market consumption volume increased with a CAGR of 1.4% between 2017 and 2022, to reach a total of 125.8 million kilograms in 2022.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.1% for the five-year period 2022 - 2027, which is expected to drive the market to a value of $1,273.9 million by the end of 2027.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in Australia
Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia breakfast cereals market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Australia breakfast cereals market by value in 2022?
What will be the size of the Australia breakfast cereals market in 2027?
What factors are affecting the strength of competition in the Australia breakfast cereals market?
How has the market performed over the last five years?
Who are the top competitors in Australia's breakfast cereals market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the Australian breakfast cereals market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2017-2022)?
7.4. Which companies’ market shares have suffered over the same period?
7.5. What are the most popular brands in the Australian breakfast cereals market?
7.6. What have been the most significant M&A deals in the Australia breakfast cereals market over the last five years?

8 Company Profiles

8.1. Kellogg Co
8.2. Cereal Partners Worldwide S.A.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About

List of Tables

Table 1: Australia breakfast cereals market value: $ million, 2017-22
Table 2: Australia breakfast cereals market volume: million kilograms, 2017-22
Table 3: Australia breakfast cereals market category segmentation: % share, by value, 2017-2022
Table 4: Australia breakfast cereals market category segmentation: $ million, 2017-2022
Table 5: Australia breakfast cereals market geography segmentation: $ million, 2022
Table 6: Australia breakfast cereals market distribution: % share, by value, 2022
Table 7: Australia breakfast cereals market value forecast: $ million, 2022-27
Table 8: Australia breakfast cereals market volume forecast: million kilograms, 2022-27
Table 9: Australia breakfast cereals market share: % share, by value, 2022
Table 10: Kellogg Co: key facts
Table 11: Kellogg Co: Annual Financial Ratios
Table 12: Kellogg Co: Key Employees
Table 13: Kellogg Co: Key Employees Continued
Table 14: Cereal Partners Worldwide S.A.: key facts
Table 15: The Sanitarium Health Wellbeing Company Ltd: key facts
Table 16: Australia size of population (million), 2018-22
Table 17: Australia gdp (constant 2005 prices, $ billion), 2018-22
Table 18: Australia gdp (current prices, $ billion), 2018-22
Table 19: Australia inflation, 2018-22
Table 20: Australia consumer price index (absolute), 2018-22
Table 21: Australia exchange rate, 2018-22

List of Figures

Figure 1: Australia breakfast cereals market value: $ million, 2017-22
Figure 2: Australia breakfast cereals market volume: million kilograms, 2017-22
Figure 3: Australia breakfast cereals market category segmentation: $ million, 2017-2022
Figure 4: Australia breakfast cereals market geography segmentation: % share, by value, 2022
Figure 5: Australia breakfast cereals market distribution: % share, by value, 2022
Figure 6: Australia breakfast cereals market value forecast: $ million, 2022-27
Figure 7: Australia breakfast cereals market volume forecast: million kilograms, 2022-27
Figure 8: Forces driving competition in the breakfast cereals market in Australia, 2022
Figure 9: Drivers of buyer power in the breakfast cereals market in Australia, 2022
Figure 10: Drivers of supplier power in the breakfast cereals market in Australia, 2022
Figure 11: Factors influencing the likelihood of new entrants in the breakfast cereals market in Australia, 2022
Figure 12: Factors influencing the threat of substitutes in the breakfast cereals market in Australia, 2022
Figure 13: Drivers of degree of rivalry in the breakfast cereals market in Australia, 2022
Figure 14: Australia breakfast cereals market share: % share, by value, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Kellogg Co
Cereal Partners Worldwide S.A.

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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