Nutricosmetics Market Report 2026

The nutricosmetics market size has grown strongly in recent years. It will grow from $8.15 billion in 2025 to $8.83 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increasing beauty and wellness awareness, rising disposable incomes, expansion of preventive skincare routines, growing influence of dermatological recommendations, strong growth of dietary supplement consumption.

The nutricosmetics market size is expected to see strong growth in the next few years. It will grow to $12.55 billion in 2030 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to increasing adoption of personalized nutrition solutions, rising demand for holistic beauty products, expansion of online nutraceutical retail, growing integration of biotech-derived ingredients, increasing regulatory standardization of supplements. Major trends in the forecast period include rising demand for anti-aging nutricosmetic products, growing adoption of collagen-based supplements, expansion of personalized beauty nutrition, increased focus on clinically backed ingredients, diversification of convenient dosage formats.

Rising consumer awareness of skin and hair issues is expected to drive the growth of the nutricosmetics market going forward. Skin problems include conditions that cause rashes, inflammation, itching, or other changes to the skin, while hair problems involve scalp and hair issues such as itching, scaling, infections, and hair loss. Growing consumer caution regarding these concerns is encouraging the use of nutricosmetics - scientifically supported oral nutritional supplements designed to promote skin and hair health. For instance, in May 2023, Allured Business Media, a US-based print media company, reported that around 96% of participants consider scalp health as important as facial skincare, 82% are purchasing products specifically for scalp care, and 39% are more diligent about reading labels to avoid harsh ingredients. Therefore, increasing awareness of skin and hair concerns is driving the nutricosmetics market.

Leading companies in the nutricosmetics sector are concentrating on creating innovative products, including bioactives, to offer comprehensive solutions for skin health and wellness, addressing the increasing consumer interest. Bioactives are naturally occurring compounds that influence biological processes in living tissues. These compounds can be sourced from plants, animals, or microorganisms and provide positive effects when consumed or applied to the skin. For example, in March 2023, Symrise AG, a chemical company based in Germany, launched a new range of bioactives as part of its "Beauty from Within" line, broadening its offerings to cater to the rising demand for natural nutricosmetics. The newly introduced bioactives, branded under Diana Food, aim to fulfill significant consumer requirements related to skin conditioning, anti-aging, skin brightening, and care for hair and nails. Ingredients such as collagen type I, acerola-sourced vitamin C, and polyphenols derived from fruits like apples and berries are intended to enhance skin elasticity, minimize wrinkles, and provide photoprotection, in addition to supporting the health of hair and nails.

In April 2024, Vector Consumer Ltd, a health and wellness brand development company based in the UK, purchased Pura Collagen for an undisclosed sum. This acquisition is part of Vector's strategy to broaden its range of health products, which already features brands such as SOLV and the Liverpool FC sports and wellness line. Pura Collagen is a UK company that specializes in offering innovative products within the nutricosmetics industry.

Major companies operating in the nutricosmetics market are Herbalife Nutrition Ltd., Blackmores Limited, Amway Corporation, Vitabiotics, Borba Inc., Vital Proteins LLC, HUM Nutrition Inc., NV Perricone LLC, Suntory Holdings Limited, GNC Holdings Inc., Solgar Inc., The Boots Company PLC, Shiseido Company Limited, Otsuka Holdings Co Ltd, Fancl Corporation, Meiji Holdings Co Ltd, DHC Corporation, Nature Made, Olly Public Benefit Corporation, Swisse Wellness Pty Ltd.

North America was the largest region in the nutricosmetics market in 2025. The regions covered in the nutricosmetics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the nutricosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The nutricosmetics market consists of sales of plant extracts, curcumin, prebiotics, and probiotics. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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