Herbage Market Report 2026

The herbage market size has grown strongly in recent years. It will grow from $10.13 billion in 2025 to $10.91 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to expansion of livestock farming activities, increasing demand for dairy and meat products, reliance on traditional grazing practices, availability of agro-industrial by-products, growth of organized animal husbandry.

The herbage market size is expected to see strong growth in the next few years. It will grow to $15.08 billion in 2030 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to increasing focus on optimized animal nutrition, rising demand for high-yield livestock feed, expansion of sustainable grazing practices, growing adoption of fortified feed formulations, increasing integration of feed quality monitoring. Major trends in the forecast period include increasing adoption of nutrient-enriched animal feed blends, rising demand for high-protein forage inputs, growing use of functional feed additives, expansion of agro-industrial by-product utilization, enhanced focus on livestock nutrition efficiency.

The expanding dairy industry is expected to propel the growth of the herbage market going forward. The dairy industry involves the production and processing of milk and milk-based products at dairy farms and processing facilities. Within the dairy sector, herbage is used as a key feed source for grazing animals, supporting improved nutrition and higher milk yields. For instance, in October 2024, according to the Department for Environment, Food & Rural Affairs, a UK-based government agency, dairies in the United Kingdom processed 1.14 billion litres of milk in August 2024. Therefore, the growth of the dairy industry is driving the herbage market.

The increasing adoption of vegan diets is expected to propel the growth of the herbage market going forward. Vegan diet adoption refers to the practice of avoiding animal-derived products and relying on plant-based foods for nutrition. The herbage market supports the rise of vegan diets by offering a wide range of plant-based options that enable consumers to maintain a sustainable, cruelty-free, and health-conscious lifestyle. For instance, in January 2024, according to a survey conducted by Finder.com LLC, a US-based personal finance comparison platform, the number of vegans reached 2.5 million in early 2024, up from 1.1 million in 2023. Therefore, the growing adoption of vegan diets is driving the growth of the herbage market.

In March 2023, Barenbrug UK, a UK-based grass seed breeding company, acquired Watson Seeds for an undisclosed amount. Through this acquisition, Barenbrug UK aims to expand its geographic footprint and strengthen its presence across the United Kingdom, with a particular focus on enhancing its offerings in Scotland. Watson Seeds is a Scotland-based specialist seed company focused on herbage seed production.

Major companies operating in the herbage market are Barenbrug Group, DLF Seeds A/S, S&W Seed Company, Advanta Seeds, RAGT Semences, PGG Wrightson Seeds, Germinal Group, KWS SAAT SE & Co. KGaA, Corteva Agriscience, Syngenta AG, Limagrain Group, Royal Barenbrug Group, Ampac Seed Company, Mountain View Seeds, Seed Force New Zealand, Heritage Seeds, Seedmark, Jacklin Seed Company, Sharp Bros Seed, Agricom.

Asia-Pacific was the largest region in the herbage market in 2025. The regions covered in the herbage market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the herbage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The herbage consists of sales of ryegrass, white clover, red clover, and a mix of plantain. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.