Diageo Plc. - Digital Transformation Strategies

Diageo Plc (Diageo) is an alcoholic beverages company that produces, distributes, markets, and sells spirits and beer products. Its product portfolio includes whisky, liqueur, beer, vodka, Indian-made foreign liquor (IMFL) whisky, Canadian whisky, rum, ready-to-drink (RTD) alcoholic beverages, liqueurs, gin, and tequila. The company own more than 200 brands. Some of the company's renowned brands are Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Baileys, Guinness, and Tanqueray. Diageo owns and leases manufacturing, distilling, blending, bottling, and packaging facilities. The company distributes products through independent wholesalers and retailers, distributors and brokers, subsidiary companies, joint venture arrangements, and third-party distributors. It also sells its products through brewers, retail groups, and regional independent wholesalers and on-trade and off-trade operations. Diageo is headquartered in London.

The report provides information and insights into Diageo' tech activities, including:

• Insights of its digital transformation strategies and innovation programs
• Overview of technology initiatives covering partnerships, product launches and acquisitions
• Insights on each technology initiative including technology theme, objective, and benefits
• Details of estimated ICT budgets and major ICT contracts

Scope

• Diageo has been applying a range of emerging technologies, including artificial intelligence (AI) and robotics process automation (RPA) to improve productivity and business processes.
• Diageo has begun using drones for watering its agave fields in Jalisco, Mexico. As opposed to conventional spraying methods which spray every plant evenly regardless of its water and nutritional feed needs, the drones identify agave plants which require water and nutritional feed and sprays only those ones.
• In the US, Diageo has been tapping big data and predictive analytics to understand consumer behavior and help store-owners stock more of high-demand products.
• Diageo opened the Diageo Collaboration Center, a 17,000 square-foot facility, in Stamford, Connecticut. The facility helps Diageo's partners, distributors, and customers to unlock new opportunities and find solutions for challenges confronting the alcohol beverages industry. It enables Diageo to quickly share insights and work more closely with partners to generate new business opportunities.

Reasons to Buy

• Gain insights into Diageo' tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships and acquisition strategies.