North America Digital Adoption Platform Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprises and Services), By End User, By Deployment Mode (Cloud and On-premise), By Application, By Country and Growth Forecast, 2023 - 2030

The North America Digital Adoption Platform Market should witness market growth of 22.6% CAGR during the forecast period (2023-2030).

Customers and workers learn how to fully use new technologies, like apps, software, and websites, to maximize output from a digital process via a process known as digital adoption. Applications utilize digital adoption platforms, including user onboarding, customer assistance, product training, change management, staff onboarding, and others. It is now more crucial than ever to ensure that the digital skills gap is manageable in this market due to the growth of digital transformation and technologies like Artificial Intelligence (AI) and automation.

Most companies digitize their operations to boost product quality and workflow effectiveness. The complexity and learning of employees rise with digitization. This complexity and abundance of information cause poor user experiences and poorer user adoption. A digital adoption platform simplifies using technology to produce meaningful business outcomes, providing workers with the most significant learning opportunity.

The automotive, aerospace, and chemical sectors in Mexico account for over 900,000 jobs. The country's 2016 Industry 4.0 Roadmap also anticipates the growth of jobs in new industries such as Internet of Things businesses, development of talent for design and engineering, and digital solutions. The road map suggests selecting six states that can implement industry 4.0 ecosystems and formulating strategies for industry 4.0 clusters in those states. Training for engineers and technicians is another component, along with regional development. As a result, these approaches motivate businesses to embrace digital platforms, fueling the expansion of the North American market.

The US market dominated the North America Digital Adoption Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $719.1 million by 2030. The Canada market is anticipated to grow at a CAGR of 25.3% during (2023-2030). Additionally, The Mexico market should witness a CAGR of 24.3% during (2023-2030).

Based on Enterprise Size, the market is segmented into Large Enterprises and Services. Based on End-user, the market is segmented into BFSI, Manufacturing, IT & Telecom, Retail & Consumer Goods, Government & Public Sector, Healthcare, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into User Onboarding, Customer Support, Product Training, Employee Onboarding and Change Management & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include WalkMe Ltd., Whatfix, AppLearn Ltd., Appcues, Inline Manual Ltd., Newired, Userlane, Toonimo, UserGuiding and Pendo.io, Inc.

Scope of the Study

By Enterprise Size

• Large Enterprises
• Services

By End-user

• BFSI
• Manufacturing
• IT & Telecom
• Retail & Consumer Goods
• Government & Public Sector
• Healthcare
• Others

By Deployment Mode

• Cloud
• On-premise

By Application

• User Onboarding
• Customer Support
• Product Training
• Employee Onboarding
• Change Management & Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• WalkMe Ltd.
• Whatfix
• AppLearn Ltd.
• Appcues
• Inline Manual Ltd.
• Newired
• Userlane
• Toonimo
• UserGuiding
• Pendo.io, Inc.

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