Global Dating Market Q2, 2023

Find Opportunities With Traffic & Downloads Data and Key Market Trends

This report provides an overview of Global Dating market including revenue of the top players and app revenue estimate.

Key Highlights

• Key financial and app performance of the top market players;
• Website traffic data with analysis by category;
• App downloads and revenue data;
• Market trends with new apps and features;
• Funding analysis.

Reasons to Buy

• Determine market conditions and opportunities;
• Find market trends for your project or investments;
• Web traffic and app statistics for marketing campaigns;
• Analyse competitors by traffic and revenue.

In 2022 total revenue of top market players was $6.3b (including Grindr's annual revenue, excluding ParshipMeet Group as the company postponed its yearly report release date).

3.4k dating sites with monthly traffic were selected for analysis from the total number of 6.2k sites. The type of dating was determined: 38% of sites - were casual categories, 33% of sites - were trad, and 29% - were adult. Among them, Top-100 sites by traffic in three types were highlighted.

In Q1 2023, the dating app market decreased by 1.3% compared to Q4'22 and amounted to $697.8m, excluding advertising revenue. The total number of app downloads cumulatively across the two platforms - iOS and Android - in Q1'23 decreased by 5% compared to Q4'22, to 182m.

As a result of the analysis of new products and functions for Q1 2023, the following trends were noted:

• Safety:
  • ensuring security through recommendations. There is an app where male users have to be approved by a woman and are awarded points for "good behavior" (Hulah);
  • government regulation: Australia's e-security commissioner stated that dating apps should share information about abusers;
  • verification in the application with the help of the documents (Kontan Toi);
  • in Japan, the number of crypto-fraudsters in dating apps has increased.
• New Technologies:
  • the use of Chat GPT in dating apps. In WooPlus, users can use Chat GPT-generated messages in chats. Tinder users also said they use a chatbot to write messages;
  • AI searches for a user's pair (Snack);
  • a programmer from Shanghai created a bot that in the guise of a woman begins communicating with scammers on the dating platforms and then creates a complaint against them.
• The trend toward "elitism" continues:
  • in the UK there is a dating service, where potential partners are handpicked by professional matchmakers in prestigious restaurants, bars, or on Instagram (Bond);
  • another app for American students, where only university mail is accepted for registration (Sylly).

Who Should Purchase the Report

The followng types of customers will find the report on the Global Dating Market for Q2 2023 useful:

• Online Dating Platforms and Apps: Companies operating online dating platforms and apps would be interested in the report to assess market trends, user behavior, and competitor analysis, enabling them to refine their offerings and marketing strategies.
• Investors and Venture Capital Firms: Investors interested in the dating and technology sectors can use the report to evaluate investment opportunities, assess market growth potential, and make informed decisions about investing in dating companies.
• Market Research Firms: Market research firms can purchase the report to provide comprehensive data and insights to their clients in the dating and online matchmaking industry, offering valuable analysis for strategic planning.
• Social Media and Technology Companies: Social media platforms and technology companies exploring opportunities in the dating market can benefit from the report to understand user preferences and trends, aiding them in integrating dating features into their platforms.
• Marketing and Advertising Agencies: Marketing and advertising agencies interested in targeting the dating audience can use the report to understand market segmentation, user demographics, and popular marketing strategies within the dating industry.

By targeting these specific customer types, the report on the Global Dating Market for Q2 2023 can offer valuable insights and data, supporting strategic decision-making, market analysis, and investment evaluations within the dating industry.

Report Methodology

Extensive research was conducted using information from companies' websites, official reports, promotional materials and press releases, as well as reputable industry reports, and market databases. Website traffic data was taken from Similarweb and app performance data was found in Sensor Tower. A list of main market players was compiled to present key information about their products and innovations with a special focus on their financial performance indicators, investments and M&A activities. A systematic approach was used to identify and list the new functions of dating products for the first quarter of 2023. Key personnel, including CEOs, CTOs, and other executives, were identified through company websites, annual reports, official press releases and LinkedIn. A list of key personnel for of the main competitors was compiled, providing insights into their leadership and expertise. Their roles in the company were highlighted.