Barley Flacks Market Overview, 2023-28

Barley flakes are a rich source of dietary fiber, vitamins, minerals, and antioxidants. They are known for their potential health benefits, including promoting heart health, aiding digestion, and supporting weight management. The nutritional profile of barley flakes makes them an attractive option for health-conscious consumers seeking nutritious and wholesome food choices. Barley is considered a sustainable crop as it requires less water compared to other grains like rice and wheat. Its cultivation can be beneficial for soil health and contributes to environmentally-friendly agricultural practices. The increasing emphasis on sustainability and eco-consciousness in the food industry has elevated the demand for barley flakes as a responsible food ingredient. Barley flakes are naturally gluten-containing grains. However, the increasing prevalence of gluten-related disorders, such as celiac disease and gluten sensitivity, has led to the demand for gluten-free barley flakes alternatives. The availability of gluten-free barley flakes addresses this specific consumer need. The aging population tends to be more health-conscious and seeks foods that support their well-being. Barley flakes, with their nutritional benefits, are gaining traction among older consumers.

According to the research report Global Barley Flakes Market Overview, 2028 the global Barley Flakes market is anticipated to cross USD 14.10 Billion in size by 2028, increasing from USD 10.23 Billion in 2022. The market is projected to grow at a 5.62% CAGR by 2023-28. The rising adoption of plant-based and vegan diets provides an opportunity for barley flakes to cater to this consumer segment. Barley flakes, being a plant-based grain, align well with the preferences of consumers seeking sustainable and plant-derived food options. Barley flakes can explore growth opportunities in emerging economies with a rising middle class and changing dietary preferences. Increased marketing efforts and distribution expansion can foster market penetration in these regions. The demand for non-genetically modified organism (GMO) barley flakes is increasing, as consumers show a preference for products free from genetically modified ingredients. Some companies are exploring smart packaging solutions to extend the shelf life of barley flakes and enhance food safety by incorporating freshness indicators and temperature sensors. The high fiber content and low glycemic index of barley flakes make them appealing to consumers looking to manage their weight and maintain stable blood sugar levels. The inclusion of barley flakes in school meal programs helps introduce children to the nutritional benefits of whole grains at an early age. Barley flakes contain prebiotic fibers that support gut health by promoting the growth of beneficial gut bacteria. The growing interest in gut health has led to increased consumption of barley flakes for this purpose.

The globally barley market can be divided into two categories: conventional barley and organic barley. Due to its widespread cultivation and well-established supply systems, conventional barley has historically dominated the worldwide barley market. It is the classic type of barley grown using traditional farming methods. Conventional barley is frequently less expensive to produce than organic barley, owing to the absence of the same demanding organic farming practises, which might incur higher costs. While traditional barley is still popular, it is facing challenges as a result of customer preferences for organic and sustainably produced goods. Some customers are concerned about the usage of synthetic pesticides and artificial fertilizers in conventional farming practises. Furthermore, organic barley has seen tremendous increase in recent years as a result of rising demand for organic and natural food items. Organic barley consumption is increasing as consumers seek healthier and more sustainably produced alternatives. Due to the increased expenditures connected with organic certification and organic farming practises, organic barley often fetches a higher market price than conventional barley.

Based on product type the market is divided into Hulled Barley Flakes, Dried Barley Flakes, Toasted Barley Flakes, Other barley flakes (pearled, Barley grits, Quick barley flakes). Hulled barley flakes have a pleasant nutty flavor and a chewy texture, making them versatile in various culinary applications. They can be used in both sweet and savory dishes, such as breakfast cereals, porridges, soups, salads, and baked goods. Hulled barley flakes are particularly rich in dietary fiber, which is essential for promoting digestive health and regulating blood sugar levels. The high fiber content of hulled barley flakes appeals to consumers seeking fiber-rich food options. Hulled barley can be grown using sustainable farming practices, contributing to environmental conservation and reducing the carbon footprint associated with food production. The sustainability aspect appeals to environmentally conscious consumers. In addition, Pearled barley flakes, barley grits, and quick barley flakes have gained popularity in various culinary applications. Pearled barley flakes are often used in soups and stews, barley grits in porridges, and quick barley flakes as a convenient option for quick-cooking meals, expanding their market reach. The Other barley flakes segment's products can be used in a wide range of food products, such as bakery goods, salads, pilafs, and breakfast cereals. Their versatility allows for creative product innovations by food manufacturers, driving their market demand.

The global market based on distribution channel the market is divided into B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores) and B2B. Supermarkets and hypermarkets are major retail channels for barley flakes globally. They offer a wide variety of food products, including packaged barley flakes from different brands. Barley flakes are typically found in the breakfast cereal aisle or in the health food section, making them easily accessible to consumers. Specialty stores, including health food stores and organic food stores, cater to consumers seeking specific health-conscious and organic food products, including organic barley flakes. E-commerce platforms and online retailers have become increasingly popular channels for purchasing barley flakes. Consumers can browse and purchase a variety of barley flake products from the comfort of their homes, allowing for a convenient shopping experience. In addition, Barley flakes are supplied in bulk to food processing companies for use as ingredients in various food products, including breakfast cereals, granola bars, and baked goods. Bakeries use barley flakes as an ingredient in bread, muffins, cookies, and other baked goods to add nutritional value and unique flavor profiles. Barley flakes are used in pet food formulations, making them a significant component of the pet food industry.

Globally Consumers are increasingly seeking healthier beverage options that align with their health and wellness goals. Barley-based beverages, such as barley water and barley tea, are perceived as natural and nutritious alternatives to sugary and artificially flavored drinks. Barley-based beverages have a long history in certain regions. As traditional drinks, they have cultural significance and are often associated with various rituals and celebrations. However, modern consumers are re-discovering these traditional beverages and adopting them as part of a healthy lifestyle. As the demand for non-alcoholic beverages continues to rise, barley-based beverages offer an attractive option for those seeking alcohol-free alternatives that are flavorful and nutrient-rich. In addition, Barley flakes are valued for their nutritional content, including dietary fiber, vitamins, and minerals. As health-conscious consumers seek wholesome and nutrient-dense food options, the use of barley flakes in food products adds to their appeal. The bakery industry is a significant consumer of barley flakes for making bread, cookies, muffins, and other baked goods. Barley flakes add texture, flavor, and nutritional value to baked products, appealing to both manufacturers and consumers. Barley flakes are sometimes incorporated into infant and baby foods due to their nutritional benefits and gentle flavor profile. The use of barley flakes in baby food aligns with the growing demand for natural and nutritious options for infants and young children.

Europe held the biggest market share in 2022, accounting for more than 35%. In Europe Barley has a long history of cultivation, dating back to ancient times. It was one of the earliest cultivated grains in the region and has been a staple food in various European countries for centuries. Barley flakes have been used in traditional European cuisine in various forms. They are commonly used in soups, stews, and porridge-like dishes, adding texture and nutritional value to the meals. Barley's role in European cultures is reflected in traditional recipes and cultural practises. In some countries, barley is associated with certain festivals, celebrations, or religious occasions. Russia is the largest market of barley flakes in Europe and second largest globally. Russia is known for its vast agricultural land and has a strong presence in the production of barley. With its favorable climate and fertile soil, Russia has the potential for high-quality barley cultivation. Barley flakes can be used to prepare warm and hearty porridge, which makes them popular during winter when consumers seek out nourishing and warming breakfast options. Barley porridge, also known as kasha, is a traditional Russian dish made by cooking barley grains in water or milk until they soften and create a creamy texture. Barley porridge has been a staple in Russian cuisine for centuries and is often enjoyed as a hearty breakfast or a comforting meal.

\Major Companies present in the market:

The Kellogg Company, Nestlé S.A., Bob's Red Mill Natural Foods, Inc., The Hain Celestial Group, Inc., Eden Foods, Inc., Markal brand, The Quaker Oats Company, Helsink Mylly Oy, Post Holdings, Inc., The King Arthur Baking Company.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Barley Flakes market with its value and forecast along with its segments
• Regional-wise Barley Flakes market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regional covered in the report:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

By Nature

• Conventional Barley Flake
• Organic Barley Flake

By Product Type

• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End Use

• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By Distribution Channel

• B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Barley Flakes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.