South America, Middle East & Africa Barley Flacks Market Outlook, 2028

In South America Barley is primarily cultivated for its use in the brewing industry. Argentina and Chile are known for their beer production, and barley is a key ingredient in the malting process. The production and consumption of beer have cultural significance in certain South American countries, with traditional beer festivals and brewing practices being part of the local culture. With an increasing focus on health and nutrition, there is a growing interest in incorporating whole grains, including barley flakes, into diets in South America. Barley is recognized for its nutritional benefits, including dietary fiber, vitamins, and minerals. In some Andean communities, barley harvest festivals are celebrated to honor the crop's significance and its contribution to their traditional agricultural practices. In addition, Barley flakes have been used for centuries in Middle Eastern cuisines, particularly in soups, stews, and porridge-like dishes. One popular dish is Harees or Jareesh, a traditional Arabian dish made with ground wheat or barley and meat. In some Middle Eastern cultures, barley water is believed to have medicinal properties and is used as a remedy for digestive issues and other ailments. In certain Middle Eastern countries, roasted barley is used to make a coffee-like beverage known as sahlab or sleek, which is popular during colder months. In North Africa, barley flakes are commonly used in dishes like Berkoukes (couscous made from barley) and Lablabi, a traditional Tunisian chickpea and barley soup. Barley flour is used to make traditional flatbreads in certain Middle Eastern countries, such as Taboon bread in Palestine and Markook in Jordan. In some Middle Eastern countries, such as Lebanon and Syria, stuffed vine leaves made with a filling of barley, rice, and herbs are a popular culinary delicacy.

According to the research report South America, Middle East & Africa Barley Flakes Market Outlook, 2028 the South America, Middle East & Africa Barley Flakes market is projected to reach market size more than USD 800 Million by 2028. The rising health consciousness among consumers has led to a growing demand for nutritious and whole-grain products, including barley flakes. Health-conscious consumers are seeking healthier breakfast options, contributing to the increased interest in barley-based cereals. Urbanization in South America is changing dietary habits, with consumers seeking convenient and healthy food options. Barley flakes, being a versatile and nutritious whole grain, may be positioned as a convenient and modern food choice for urban consumers. South American chefs and food manufacturers are exploring the use of barley flakes in various culinary creations, such as salads, soups, and baked goods, to add nutritional value and enhance the taste and texture of dishes. In the Middle East, barley flakes continue to be used in traditional dishes, especially during religious and cultural festivals. The cultural significance of barley as a historical crop preserves its use in traditional recipes. During the holy month of Ramadan, there is increased consumption of barley-based dishes, including barley porridge, as it provides sustained energy for fasting individuals. In Africa, barley flakes are used in traditional dishes, particularly in soups and stews, where they contribute to the texture and nutritional content of the meals. In some African urban centers, there is culinary experimentation and creativity with barley flakes, incorporating them into new and innovative dishes that cater to modern tastes while promoting traditional ingredients.

In many cultures in South America, the Middle East, and Africa, barley has cultural and historical significance. It is mentioned in religious texts and plays a role in traditional celebrations and festivals. Conventional barley flakes, being part of these cultural practices, maintain their popularity and demand. Conventional barley is typically grown using conventional farming methods, which are well-established and widely adopted in South America, the Middle East, and Africa. Conventional farming practices are often more familiar and easier to implement for local farmers, contributing to consistent barley production. Price sensitivity is a crucial factor in these regions, where cost plays a significant role in consumer decision-making. Conventional barley flakes, being more affordable compared to premium or organic options, are preferred by price-conscious consumers. In recent years, there has been a significant increase in health-consciousness and a preference for natural and organic products in South America, the Middle East, and Africa. Consumers are seeking foods that are free from synthetic chemicals, pesticides, and genetically modified organisms (GMOs). Organic barley flakes align with these health and wellness trends, as they are produced without the use of synthetic chemicals, artificial fertilizers, and GMOs. Organic agriculture often emphasizes fair labor practices and community engagement. Consumers in South America, the Middle East, and Africa may opt for organic products as a way to support ethical and socially responsible farming practices.

Hulled barley flakes retain the bran layer, germ, and endosperm, making them a whole grain product. This preservation of the bran and germ adds to their nutritional value, providing dietary fiber, vitamins, minerals, and other essential nutrients. Health-conscious consumers in South America, the Middle East, and Africa are increasingly seeking nutritious whole grains, making hulled barley flakes a preferred choice. Hulled barley has been consumed as a staple grain in certain regions of South America, the Middle East, and Africa for centuries. Hulled barley flakes continue to be used in traditional dishes, such as soups, stews, and porridges, maintaining their cultural significance and culinary heritage. In addition, as health and wellness trends continue to gain momentum in South America, the Middle East, and Africa, consumers are showing increased interest in diverse grains and alternative options to traditional staples. Barley flakes in various forms, such as pearled barley, barley grits, and quick barley flakes, offer an appealing variety for consumers seeking new and nutritious grains. Barley grits and quick barley flakes can be used as wholesome and nutritious snack options, addressing the rising demand for healthier snacking alternatives in South America, the Middle East, and Africa.

In South America, the Middle East, and Africa Consumers are increasingly seeking healthier beverage options that align with their health and wellness goals. Barley-based beverages, such as barley water and barley tea, are perceived as natural and nutritious alternatives to sugary and artificially flavored drinks. Barley-based beverages have a long history in certain regions of South America, the Middle East, and Africa. As traditional drinks, they have cultural significance and are often associated with various rituals and celebrations. However, modern consumers are re-discovering these traditional beverages and adopting them as part of a healthy lifestyle. As the demand for non-alcoholic beverages continues to rise, barley-based beverages offer an attractive option for those seeking alcohol-free alternatives that are flavorful and nutrient-rich. In addition, Barley flakes are valued for their nutritional content, including dietary fiber, vitamins, and minerals. As health-conscious consumers seek wholesome and nutrient-dense food options, the use of barley flakes in food products adds to their appeal. The bakery industry is a significant consumer of barley flakes for making bread, cookies, muffins, and other baked goods. Barley flakes add texture, flavor, and nutritional value to baked products, appealing to both manufacturers and consumers. Barley flakes are sometimes incorporated into infant and baby foods due to their nutritional benefits and gentle flavor profile. The use of barley flakes in baby food aligns with the growing demand for natural and nutritious options for infants and young children.

In terms of distribution channel, the market is divided into B2C (supermarket/hypermarket, Specialty Store, Online Retail, Convenience store) and B2B. Among them, the B2C Distribution channel is leading the market. Supermarkets and hypermarkets are major retail channels for barley flakes in South America, the Middle East, and Africa. These large-scale retail outlets offer a wide variety of food products, including packaged barley flakes from different brands. Barley flakes are typically found in the breakfast cereal aisle or in the health food section, making them easily accessible to consumers. Supermarkets and hypermarkets in South America, the Middle East, and Africa may include well-known international chains as well as regional and local retailers. Some of the major international supermarket chains that operate in these regions include Carrefour, Walmart, Tesco, Lulu Hypermarket, Auchan, and Spar. In addition, the B2B distribution channel segment is expected to grow at the highest CAGR during the forecast period. The HoReCa sector, including hotels, restaurants, and catering companies, also contributes to the B2B distribution of barley flakes. These establishments may use barley flakes in their menu offerings, such as breakfast items, porridges, soups, salads, and desserts, to cater to health-conscious and nutrition-aware customers.

Brazil has seen a rise in health-conscious consumers who seek healthier food options. Barley flakes, being a whole grain with nutritional benefits, align with this trend. The increasing awareness of the health benefits of barley flakes has driven consumer demand and consumption in the country. Barley flakes have been a part of Brazilian culinary traditions for many years. They are commonly used in various traditional dishes, such as soups, stews, and breakfast porridges. In particular, Canja de Galinha, a popular chicken and rice soup in Brazil, often includes barley flakes for added flavor and texture. Barley flakes are not only consumed by humans but are also used as a nutritious ingredient in pet food formulations in Brazil. Barley-based pet foods offer a source of dietary fiber and nutrients for pets, contributing to their overall well-being. In addition, Barley flakes are used in both traditional and modern recipes in South Africa. They are integrated into traditional dishes that have been passed down through generations, as well as incorporated into contemporary recipes that cater to evolving culinary trends. In some educational institutions in South Africa, barley flakes are used in school meal programs to provide nutritious and wholesome options for students.

Companies mentioned in the report:

The Kellogg Company, Nestlé S.A., Bob's Red Mill Natural Foods, Inc., The Hain Celestial Group, Inc., Eden Foods, Inc., Markal brand, Post Holdings, Inc., The King Arthur Baking Company, Briess Malt & ingredients Co.

Considered in this report

• Geography: South America, Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America, Middle East & Africa Barley Flakes market with its value and forecast along with its segments
• Country-wise Barley Flakes market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• Brazil
• Saudi Arabia
• South Africa

By Nature

• Conventional Barley Flake
• Organic Barley Flake

By Product Type

• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End Use

• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By Distribution Channel

• B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Barley Flakes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.