Europe Household Insecticide Products Market Outlook, 2028

The household insecticide market in Europe has been witnessing steady growth over the past few years. With the rise in pest-related health concerns and the need to maintain clean and hygienic living spaces, consumers are increasingly turning to household insecticides for pest control solutions. This article provides a brief overview of the current state of the household insecticide market in Europe, focusing on key trends and drivers shaping its growth. Health and hygiene have become paramount for European consumers, driving the demand for effective household insecticides. Pests like mosquitoes, flies, ants, and cockroaches are not only nuisances but also carriers of various diseases. The increasing awareness of these health risks is encouraging consumers to invest in insecticides that offer efficient and lasting protection against pests. As environmental consciousness grows, consumers in Europe are showing a preference for eco-friendly and sustainable insecticides. Manufacturers are responding to this demand by introducing natural and bio-based insecticides that are free from harmful chemicals. These eco-friendly alternatives resonate with environmentally conscious consumers and contribute to the market's growth. The household insecticide industry in Europe has witnessed significant technological advancements and formulation innovations. Manufacturers are developing products with improved efficacy, longer-lasting effects, and reduced toxicity to non-target organisms. Advanced formulations, such as insecticide baits and slow-release devices, are gaining popularity due to their targeted approach and minimal impact on the environment. The e-commerce landscape has been flourishing in Europe, and household insecticides are no exception to this trend. Online platforms provide consumers with easy access to a wide range of products, including insecticides, and offer the convenience of doorstep delivery. As a result, online sales of household insecticides are on the rise.

According to the research report Europe Household Insecticides Market Outlook, 2028 the Europe Household Insecticides market is projected to reach a market size of USD 3.73 Billion by 2028. Manufacturers continuously invest in research and development to create innovative insecticide formulations. Advanced products with better efficacy, longer-lasting effects, and reduced environmental impact attract consumers looking for efficient and eco-friendly solutions. The European Household insecticide market is influenced by stringent regulations governing the use and sale of insecticides. Government regulations ensure that products meet safety and efficacy standards, fostering consumer confidence in using these products. The varied climates in different European regions create unique pest challenges. Seasonal fluctuations in pest populations drive the demand for insecticides targeted at specific pests prevalent during certain times of the year. Climate change has been associated with longer pest seasons in many European countries. For example, mosquito seasons may extend well into the autumn months, increasing the duration of exposure to mosquito-borne diseases. This prolonged pest activity drives the demand for insecticides for longer periods. Further, Climate change has been linked to an increase in extreme weather events, such as heavy rains and flooding. These events create breeding grounds for pests like mosquitoes, leading to sudden population surges. In response, consumers may turn to household insecticides as a preventive measure to control pest outbreaks.

Based on the countries, Germany is leading the European Household insecticide Market with more than 26% market share in 2022.

Germany places a strong emphasis on health and hygiene, making consumers more proactive in seeking pest control solutions to maintain clean and pest-free living spaces. The awareness of health risks associated with pests like mosquitoes, which can transmit diseases like West Nile virus, drives the demand for effective insecticides in the market. Furthermore, Germany has stringent regulatory standards for household insecticides, ensuring that products meet safety and efficacy requirements before they are approved for use. This robust regulatory environment instills confidence in consumers about the quality and safety of the insecticides available on the market. The country's advanced infrastructure, including well-established retail networks and e-commerce platforms, also contributes to Germany's leading position in the market. Consumers have easy access to a wide range of household insecticides through various retail outlets, making it convenient for them to purchase these products. Finally, the presence of leading global manufacturers and research institutions in Germany's chemical and agricultural sectors drives innovation in the household insecticide market. The country's contributions to research and development result in cutting-edge formulations and technologies that meet the specific needs of European consumers.

Based on the product type, Electric Vaporizers are growing at around 5% CAGR by 2023-2028 in the European Household insecticide Market.

Electric vaporizers offer a convenient and hassle-free method of pest control. Consumers can simply plug in the device and let it release the insecticide into the air, providing continuous protection against pests without the need for frequent applications. Electric vaporizers distribute insecticides as a fine mist or vapour, ensuring even coverage of the treated area. This allows for better penetration of the insecticide into cracks, crevices, and hard-to-reach places where pests often hide. The consistent and uniform dispersion of insecticides enhances their effectiveness in controlling pests. Furthermore, Continuous advancements in vaporizer technology have improved their efficiency and user friendliness. Modern vaporizers come with programmable settings, timers, and automatic shut-offs, enhancing their appeal to consumers.

Based on the application, mosquitoes are projected to lead the market with more than 30% market share by 2028 in the European Household insecticide Market.

Europe attracts a significant number of tourists, many of whom come from regions where mosquito-borne diseases are more prevalent. As a result, there is a demand for mosquito control products in tourist hotspots to protect visitors and locals alike. Urbanisation and the presence of water bodies, such as rivers, lakes, and ponds, create suitable breeding grounds for mosquitoes. Urban areas with standing water become potential breeding sites, driving the need for mosquito control in cities and towns. Outdoor dining and entertaining are popular in Europe, especially during the warm months. Consumers use mosquito repellents and insecticides to create pest-free outdoor spaces for leisure and gatherings. Also, European governments and health authorities actively promote mosquito control measures to prevent disease outbreaks. Public awareness campaigns contribute to increased consumer interest in mosquito-targeted household insecticides. Further, Files & Moths is also a growing market as an application in the Europe region. Flies and moths are not only indoor pests but can also affect agricultural produce. Moths, such as meal moths and clothes moths, can damage stored food items, including grains, cereals, and clothing fabrics. Agriculture is a crucial industry in Europe, and the need to protect crops and stored products drives the demand for insecticides targeted at flies and moths.

Based on composition, the natural household insecticides segment grew at a CAGR of more than 7% from 2023 to 2028 in the European Household Insecticides Market.

European consumers are increasingly conscious of the environmental impact of chemical-based products, including traditional insecticides. As a result, there is a growing preference for natural household insecticides made from plant-based or bio-based ingredients that are considered more eco-friendly and sustainable. Some consumers in Europe choose natural household insecticides as a conscious choice to support ethical and socially responsible products that have a lower impact on the environment and wildlife. Further, Social media platforms and digital communication channels are instrumental in spreading awareness about natural household insecticides. Online discussions, product reviews, and influencer endorsements contribute to shaping consumer perceptions and preferences. The growing popularity of organic and eco-friendly brands in Europe has led to an increase in natural household insecticide offerings from such companies. Consumers actively seek out products from these brands, further driving the growth of the natural insecticide market.

Based on the Distribution channel, the convenience store segment will grow at a rate of more than 25% in 2022 in the European household insecticide market.

Convenience stores are strategically located in residential areas, urban centres, and along busy streets. Their proximity to residential neighbourhoods makes it convenient for consumers to quickly purchase household insecticides without the need to travel far. As well as the Most convenience stores operate long hours, and some even stay open 24/7. This extended availability allows consumers to buy household insecticides at their convenience, even during odd hours or emergencies when other stores might be closed. Convenience stores cater to consumers seeking efficient and time-saving shopping experiences. As European consumers increasingly value convenience, they are more likely to opt to purchase household insecticides from such stores. Furthermore, Europe attracts a significant number of tourists, many of whom stay in urban areas with easy access to convenience stores. Tourists prefer the convenience of purchasing household insecticides from nearby stores during their stay.

Companies Covered in this Report:

Reckitt Benckiser Group plc, Spectrum Brands Holdings, Inc., Henkel AG & Co. KGaA, FMC Corporation, BASF SE, Bayer AG, Neogen Corporation, S. C. Johnson & Son, Inc, Sumitomo Chemical Co., Ltd., Zapi S.p.A, Nufarm Limited, Enesis Group, The Scotts Miracle-Gro Company, Liphatech, Inc. and Corteva, Inc.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

Aspects covered in this report

• Europe Household Insecticides market with its value and forecast along with its segments
• Country-wise Household Insecticides market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Spray
• Electric Vaporizer
• Mosquito Coils
• Powder
• Patchase
• Others

By Application

• Mosquitos
• Termites
• Cockroaches
• Flies & Moths
• Rats & rodents
• Ants
• Bedbugs & beetles
• Others

By Composition

• Synthetic
• Natural

By Distribution Channel

• Supermarket/ Hypermarket
• Convenience Store
• Drug Store
• E-commerce

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.