Asia-Pacific Household Cleaning Products Market Outlook, 2028

The Asia-Pacific household cleaning products market is a growing and dynamic sector that serves the region's enormous population's varied cleaning requirements. The business, which spans nations including China, Japan, India, South Korea, Australia, and many more, is crucial in promoting sanitation, hygiene, and cleanliness in homes, workplaces, and public areas. There is a rising need for practical and effective cleaning solutions as a result of the increasing urbanisation and rising living standards in many Asian nations. As urban populations increase, so does the need for products that can tackle a wide range of cleaning tasks effectively. The industry encompasses various segments, including laundry detergents, surface cleaners, toilet care products, dishwashing products, and specialised cleaning tools and appliances. With diverse cultural practises, regional preferences, and environmental considerations, the Asia-Pacific household cleaning products industry offers a vast array of products to cater to the specific needs and tastes of consumers in different countries. Moreover, the industry has also been witnessing a shift towards eco-friendly and sustainable products as consumers in the region become increasingly conscious of the environmental impact of cleaning products. As technological advancements continue to drive innovation and as consumer awareness of health and hygiene grows, the Asia-Pacific household cleaning products industry is poised for further growth and development in the coming years. With increased exposure to global trends through media and the internet, consumers in the Asia-Pacific region are becoming more open to trying new cleaning products and methods from different parts of the world. Further, advertising and marketing play a significant role in shaping consumer preferences in the Asia-Pacific region. Effective marketing campaigns that promote the benefits of specific cleaning products can drive their popularity and consumption.

According to the research report, Asia-Pacific Household Cleaning Product Market Outlook, 2028 the market is anticipated to grow at a 6% CAGR by 2023-28. The Asia-Pacific region is witnessing rapid urbanisation, with a large number of people migrating to cities in search of better opportunities. Urban dwellers have busier lifestyles, and there is a growing demand for time-saving and efficient cleaning solutions to maintain cleanliness in smaller living spaces. With the COVID-19 pandemic and other health-related concerns, there is a heightened awareness of hygiene and cleanliness in the Asia-Pacific region. Consumers are becoming more conscious of maintaining a sanitised living environment, leading to a higher demand for household cleaning products. Also, the Asia-Pacific region is a popular tourist destination, attracting millions of visitors each year. The thriving tourism and hospitality industries require high standards of cleanliness, boosting the demand for professional cleaning products. Asia-Pacific is a culturally diverse region with various countries, each with unique consumer preferences and cleaning practises. Manufacturers need to adapt their products to cater to the specific needs and traditions of each country. Due to limited living space in urban areas, consumers in Asia and the Pacific prefer multifunctional cleaning products that can address various cleaning needs. This trend is driving the popularity of all-in-one cleaning solutions. As in many Asian cultures, cleanliness is closely linked to spiritual and social well-being. Cleaning rituals are often associated with festivals and cultural celebrations, making household cleaning products essential during these occasions.

Based on the product types, which include laundry detergents, dishwashing products, surface cleaners, floor cleaners, toilet care products, and Glass cleaner Products, in Asia Pacific, the Laundry Detergent market have the highest market share with more than 68% in 2022.

Asia-Pacific is home to a vast and diverse population with a significant number of households. Laundry is a daily chore in most households, and as the population grows, so does the demand for laundry cleaning products. Further, surface cleaners and floor cleaners are also growing markets in Asia Pacific. Effective marketing and advertising campaigns by manufacturers have promoted the benefits of using surface and floor cleaners, influencing consumer behaviour and driving product demand. However, effective marketing and advertising campaigns by manufacturers have promoted the benefits of using surface and floor cleaners, influencing consumer behaviour and driving product demand. The COVID-19 pandemic has heightened awareness of hygiene and cleanliness among consumers in Asia and the Pacific. There is a growing emphasis on disinfecting and sanitising surfaces and floors to maintain a germ-free living environment. For floor cleaners, types such as multi-surface floor cleaners and specialised floor cleaners for specific flooring types (e.g., tile, laminate, and wood) are more commonly used. Multi-surface floor cleaners are favoured for their versatility, while specialised floor cleaners cater to consumers who seek optimal cleaning performance for specific floor materials.

Based on the Nature types segment, which includes the Chemical and natural segments, the Chemical segment is leading with more than 90% market share in 2022.

Chemical-based household cleaning products cater to a wide range of cleaning needs. From surface cleaners and bathroom cleaners to kitchen cleaners and laundry detergents, these products offer versatile solutions for different areas of the home. Chemical-based cleaning products are often offered by well-established and trusted brands that have been on the market for many years. These products are widely available in supermarkets, convenience stores, and other retail outlets, making them easily accessible to consumers. Furthermore, the Natural segment will grow at the highest CAGR rate in the Asia Pacific market. There is growing awareness and concern about environmental issues in the Asia-Pacific region. Consumers are becoming more conscious of the impact of chemical-based cleaning products on the environment, leading to a shift towards eco-friendly and sustainable alternatives. The expanding middle-class population in Asia-Pacific countries has led to an increase in disposable incomes. With higher purchasing power, consumers are more willing to invest in natural and premium household products. Manufacturers are continuously innovating and investing in research and development to improve the performance of natural household products. Advanced formulations and better cleaning efficiency are driving consumer adoption.

Application types include fabric, Kitchen, Floor, bathroom, and Others (Windows). In Asia Pacific, the Kitchen have the second highest market share of more than 12% in 2022.

The kitchen is one of the most frequently used areas in a household. Daily cooking and meal preparation activities lead to a constant need for cleaning to maintain hygiene and food safety standards. Further, hotel and restaurant kitchens are subject to strict hygiene and food safety regulations. Regular and thorough cleaning is necessary to prevent cross-contamination and ensure the safety of food served to customers. Further In the hospitality industry, guest satisfaction is paramount. A clean and hygienic kitchen reflects positively on the overall dining experience, leading to higher customer satisfaction. In the hospitality industry, guest satisfaction is paramount. A clean and hygienic kitchen reflects positively on the overall dining experience, leading to higher customer satisfaction. Further, based on the distribution channel, this includes supermarkets and hypermarkets, convenience stores, online retail stores, and other distribution channels. In the Asia-Pacific market, supermarkets and hypermarkets have the highest market share. Supermarkets and hypermarkets offer a wide variety of household cleaning products from different brands and manufacturers. Consumers can find an extensive range of cleaning solutions, including surface cleaners, laundry detergents, dishwashing liquids, and more, all under one roof. As urbanisation continues in the Asia-Pacific region, busy lifestyles and limited time for shopping have become common. Supermarkets and hypermarkets cater to the needs of time-conscious consumers with their accessible locations and extended operating hours.

Companies covered in this Report:

Unilever plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, Colgate-Palmolive Company, The Clorox Company, Church & Dwight Co., Inc., Reckitt Benckiser Group plc, Kao Corporation, Amway Corporation, Godrej Consumer Products Limited, Ecolab Inc, McBride plc, Jyothy Labs Ltd , Goodmaid Chemicals Corporation , S. C. Johnson & Son, Inc, Lion Corporation, Dabur Ltd , Bolton Group Srl, Zep Inc., Nirma.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Household Cleaning Products market Outlook with its value and forecast along with its segments
• Country-wise Household Cleaning Products market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Products types

• Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover)
• Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste)
• Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose)
• Toilet Care Products (Liquid, In-cisterns & rim Block, other)
• Glass Cleanser Products

By Nature type:

• Chemical
• Natural

By Application:

• Fabric
• Kitchen
• Floor
• Bathroom
• Others (Windows)

By Distribution channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the artificial lawn industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.