North America Spices & Herbs Market Outlook, 2028

The North American spice and Seasoning herb industry is a vibrant and essential sector that plays a pivotal role in shaping the culinary landscape of the continent. As a diverse and culturally rich region, North America boasts a wide array of flavours, aromas, and tastes that are deeply rooted in its history and traditions. From the ancient practises of indigenous tribes to the influences of European explorers and global migration, the use of spices and herbs has evolved into a dynamic and thriving market. Spanning across the United States, Canada, Mexico, and other territories, this industry encompasses a vast array of products, including aromatic spices like cinnamon, cloves, and nutmeg, as well as an extensive variety of herbs such as basil, thyme, and oregano. The demand for these aromatic ingredients is not only driven by their ability to enhance the flavours of culinary delights but also by their potential health benefits and medicinal properties, leading to a growing interest in natural remedies and alternative medicine. As the culinary world continues to expand, chefs, home cooks, and food manufacturers are continually seeking to innovate and elevate their dishes, further propelling the demand for high-quality spices and herbs. Spices and seasoning herbs have played a significant role in North American history. Before the arrival of European explorers, indigenous tribes were already using a variety of native herbs and spices in their culinary practises and traditional medicine. North America's demand for spices and herbs has had a considerable impact on the global market. The region is not only a consumer but also an important player in the import and export of these aromatic ingredients. Some regions in North America have embraced spice tourism, where travellers can visit spice farms, herb gardens, and specialty stores to learn about the cultivation, harvesting, and processing of these aromatic ingredients.

According to the research report North America Spices and Seasoning Herbs Market Outlook, 2028, the North America Spices and Seasoning Herbs market was valued at USD 4.08 Billion in 2028. With the rise of foodie culture and culinary exploration, consumers in North America are becoming more adventurous and trying new flavours and cuisines from different parts of the world. This has led to a higher demand for a diverse range of spices and seasoning herbs to recreate authentic international dishes. Further, increasing awareness of the health benefits associated with spices and herbs has fueled their popularity in North America. Many spices are known for their antioxidant, anti-inflammatory, and antimicrobial properties, making them appealing to health-conscious consumers seeking natural remedies and nutritional supplements. North America's diverse population, influenced by immigration from various parts of the world, has driven the demand for spices and herbs used in traditional ethnic cuisines. People seek familiar ingredients to maintain their culinary traditions and cultures. Based on the product types, which include Spices and Herbs, in North America, spices have the highest market share. North American cuisine is incredibly diverse and influenced by various cultures from around the world. Spices, with their bold and distinct flavours, play a crucial role in enhancing these culinary creations and adding unique tastes to different dishes. Further, North America has a significant population with diverse cultural backgrounds. Many ethnic cuisines heavily rely on spices to achieve their traditional flavours. The popularity of Indian, Mexican, Middle Eastern, Thai, and other cuisines in the region contributes to the high demand for spices. Spices are often used in processed and convenience foods to enhance their taste and aroma. With busy lifestyles, many consumers opt for these ready-to-eat products, further boosting the demand for spices. Consumers in North America have been increasingly seeking organic and sustainably sourced herbs. There is a rising awareness of the environmental impact of conventional farming practises, leading to a preference for products that are free from synthetic pesticides and genetically modified organisms. Further, the trend towards functional foods and beverages has also extended to herbs. Consumers are seeking herbs with specific health benefits, such as immune-boosting properties, stress reduction, and digestive health. This has driven the popularity of herbs like turmeric, ginger, ashwagandha, and elderberry.

Long before the arrival of European settlers, indigenous peoples in North America had been using a wide range of native herbs and spices in their culinary practises, traditional medicine, and spiritual rituals. These practises have left a lasting impact on the region's herbal knowledge and traditions. North America is a melting pot of cultures, and its cuisine reflects this rich diversity. Over the centuries, various waves of immigration have brought different cooking traditions and flavours, leading to a fusion of culinary styles. The use of spices and seasoning herbs from different cultures has become an integral part of North American cooking. Different regions within North America have developed their own unique spice blends and herb preferences, influenced by the local climate, geography, and cultural heritage. For example, Cajun seasoning in the southern United States, Montreal steak seasoning in Canada, and Mexican spice mixes in the Southwest are all examples of regional spice traditions. In some cultural communities, traditional medicine practises continue to be valued alongside modern medicine. Herbal remedies play a role in holistic healing and are used to promote wellness and balance. Spices and herbs play a significant role in North American holiday and festive traditions. For instance, during Thanksgiving, a blend of herbs like sage, thyme, and rosemary is commonly used to season the turkey, and during Christmas, spices like cinnamon and nutmeg are prominent in desserts and beverages.

Based on the spice types, they include pepper, ginger, cinnamon, cumin, turmeric, coriander, cardamom, cloves, nutmeg and mace, Mustard powder, and others. In North America, pepper has the highest market share. Pepper is one of the most widely used spices in North American cuisine. It is a staple seasoning found in almost every kitchen, used in a wide variety of savoury and sometimes even sweet dishes. Pepper has a long history of use in North American cooking, dating back to early colonial times. Its familiar taste and frequent inclusion in traditional recipes have solidified its position as a pantry essential. Smoked and infused pepper varieties have gained traction as they offer unique and smoky flavours that can elevate the taste of grilled and roasted dishes. Ginger is also a growing segment in the North American market; the influence of Asian and fusion cuisines has contributed to the growing demand for ginger. As these cuisines gain popularity in North America, ginger has become a prominent ingredient in recipes such as stir-fries, curries, sushi, and marinades. As plant-based and vegan diets continue to gain traction, ginger's use has increased due to its ability to add depth and flavour to meatless dishes. Ginger-infused oils and salad dressings have become sought-after flavour enhancers for salads and various other dishes, offering a tangy and aromatic profile.

Seasoning Herbs include garlic, Oregano, Mint, Parsley, Rosemary, Fennel, Basil, thyme, and other herbs. In North America, garlic has the highest market share. Garlic is a staple herb in North American cooking, featured in a vast array of savoury dishes across various cuisines. Its distinctive flavour enhances the taste of soups, sauces, stir-fries, roasts, and more, making it an indispensable ingredient for many home cooks and professional chefs. Furthermore, Garlic can be used in various forms, including fresh garlic cloves, minced garlic, garlic powder, and garlic paste. Its versatility allows it to be easily incorporated into different recipes, offering both convenience and flavour. Garlic flavour is often incorporated into processed and convenience foods, such as garlic bread, garlic sauces, and garlic-flavoured chips, contributing to its market presence. Based on the application segment, it includes meat and poultry products; Snacks and convenience foods; Soups, sauces, and dressings; bakery and confectionery; frozen products; beverages; and others. In North America, meat and poultry products use more spices and seasoning herbs in the market. North America's diverse population has been influenced by a wide range of ethnic cuisines, many of which heavily feature garlic. Italian, Mediterranean, Asian, and Latin American cuisines, among others, use garlic extensively, leading to its prominence in the region. Garlic flavour is often incorporated into processed and convenience foods, such as garlic bread, garlic sauces, and garlic-flavoured chips, contributing to its market presence.

In North America, the Conventional type is leading the market with the highest market share. Conventional spices and seasonings have been used in North American cuisine for generations. Consumers are accustomed to these familiar flavours, and traditional recipes often call for these standard spice blends. Further, the North American culinary heritage is deeply rooted in the use of conventional spices and seasonings, which have become an integral part of classic dishes and comfort foods. Based on the distribution channel, which includes foodservice and Retail, in North America, foodservice is the fastest-growing market of the Distribution channel. North America has a vibrant and diverse dining culture, with a wide variety of restaurants, cafes, fast-food chains, and other foodservice establishments. The convenience and range of dining options available attract a significant portion of the population to eat out or order food. Further, many people in North America have busy schedules and limited time for cooking at home. Foodservice establishments cater to this demographic by providing quick and convenient meal options.

Recent Market News:

June 2021: Kerry opened a new taste facility in Mexico. Located in Irapuato, Mexico, the new state-of-the-art facility will significantly increase Kerry’s capacity in the region and further support customers in delivering local and sustainable taste solutions, which also include the production of innovative seasonings.

April 2021: Olam Food Ingredients (OFI) acquired US-based private-label spices and seasonings manufacturer Olde Thompson at an enterprise value of USD 950 million through its wholly-owned subsidiary Olam Holdings Inc. The acquisition helped expand OFI's private label capabilities and enabled the business to provide consumers with a comprehensive range of bold, authentic, and natural tastes and flavors with end-to-end traceability and sustainability.

January 2021: Cargill launched purified sea salt flour. The ingredient is ultra-fine cut, powder-like sodium chloride. It is suitable for applications that require extremely fine sizing for blending, including dry soup, cereal, flour, and spice mixes, as well as for topping snack foods.

Companies covered in this Report:

McCormick & Company, Incorporated, Kerry Group plc, Cargill, Incorporated, Associated British Foods plc, Olam International Limited, Unilever plc, Sensient Technologies Corporation, Doehler Group SE, Takasago International Corporation, House Foods Corporation, Goya Foods, Inc., The C.F. Sauer Company, ITC Limited, B&G Foods, Inc., The DS Group, Watkins Incorporated, Bart Ingredients Company Ltd, SHS Group Limited, Frontier Co-op and Badía Spices.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Spices and seasoning Herbs market Outlook with its value and forecast along with its segments
• Country-wise Spices and seasoning Herbs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• US
• Canada
• Mexico

By Products Type

• Spices
• Herbs

By Spices Type

• Pepper
• Ginger
• Cinnamon
• Cumin
• Turmeric
• Coriander
• Cardamom
• Cloves
• Nutmeg & mace
• Mustard Powder
• Others (Onion Powder, Allspice, angelica, anise, asafoetida, caraway, sesame, lovage, marjoram, saffron, sorrel, star anise, spearmint, tarragon, etc.)

By Herbs Type:

• Garlic
• Oregano
• Mint
• Parsley
• Rosemary
• Fennel
• Basil
• Thyme
• Other herbs (bay leaves, Sage, Savoury)

By Application Type:

• Meat & poultry products
• Snacks & convenience food
• Soups, sauces, and dressings
• Bakery & confectionery
• Frozen products
• Beverages
• Others (Pickles and Chutneys, Dips and Spreads, Health Supplements, Pet Food, Baby Food, etc.)

By Nature Types:

• Conventional
• Organic

By Sales Channel:

• Foodservice
• Retail

research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the artificial lawn industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.