Barley Flacks Market Outlook, 2028

Pearl barley that has been steamed and rolled is used to make barley flakes. Barley flakes can be prepared like oatmeal for hot cereal, added to a muesli mix or used as an ingredient in baked products such breads, muffins and cookies. Barley flakes are great for breakfast, granola, and adding texture to muffins or biscuits. By neutralizing the enzymes that cause rancidity, the organic barley flakes are stabilized. They also have a chewier texture. Rising demand for nutritious breakfast cereals among health-conscious customers, particularly the youth population, is likely to be a key driver of barley flakes industry growth over the forecast period. Furthermore, the good nutritional benefits of flakes, together with the simplicity of cooking associated with them, are expected to drive product use among the working class population over the forecast period. The rising prevalence of chronic conditions such as hypertension, diabetes, and cardiovascular disease has increased demand for barley-based flakes in regular meals. Barley contains a high concentration of soluble fiber beta-glycan, which aids in nutrition absorption in the human body. This aids in the reduction of harmful cholesterol and blood sugar levels in the body, as well as the rise of good bacteria, which aids in the improvement of the human digestive system. The growing popularity of plant-based diets is fueling the demand for grains like barley flakes as a versatile and nutritious ingredient. Barley flakes are commonly used in plant-based recipes, providing essential nutrients to those following vegetarian or vegan lifestyles.

According to the research report Global Barley Flakes Market Outlook, 2028 the global Barley Flakes market is anticipated to cross USD 14.10 Billion in size by 2028, increasing from USD 10.23 Billion in 2022. The market is projected to grow at a 5.62% CAGR by 2023-28. The increasing popularity of plant-based diets and plant-based protein sources has driven the demand for barley flakes as a nutritious and sustainable plant-based ingredient. Barley is a good source of plant-based protein, and incorporating barley flakes into plant-based meals, snacks, and protein-rich products appeals to consumers seeking alternative protein sources. Barley flakes are highly versatile and can be used in a variety of plant-based dishes. They can serve as a base for plant-based porridges, stews, soups, and salads, providing a hearty and satisfying meal. Barley flakes can also be included in veggie burgers, meatless meatballs, and protein bars to enhance the protein content and nutritional value of these plant-based products. Barley flakes may face price sensitivity among consumers, especially in comparison to more common and affordable grains like oats and wheat. Price considerations can influence consumer purchasing decisions, making it challenging for barley flakes to compete on price alone. The limited familiarity of barley flakes in comparison to oats and wheat can impact consumer confidence in their purchase decision. Consumers may be more willing to spend on products they are familiar with and have tried before, as they have a better understanding of the taste and texture.

Based on nature, Conventional products accounted for more than 75% share. These products are projected to remain a preferred choice among the consumers owing to their low price and easy availability through various channels including brick and mortar stores and e-commerce portals. Conventional barley is widely grown and cultivated in various regions across the world, contributing to significant production volumes of conventional barley flakes. This ample supply meets the global demand for barley flakes and maintains their leadership in the market. The organic product is expected to be the fastest-growing CAGR of 7.55% from 2023 to 2028. Growing awareness regarding the harmful effects associated with the inorganic barley crops owing to the presence of various artificial preservatives and chemicals, including fertilizers, antibiotics, pesticides, and other related chemicals, is expected to boost the barley flakes market growth over the forecast period. Organic barley flakes can be produced from specific barley varieties that are naturally gluten-free. For consumers with gluten-related disorders or sensitivities, organic barley flakes offer a safe and nutritious alternative to conventional barley flakes, driving their popularity.

The market is divided into Hulled Barley Flakes, Dried Barley Flakes, Toasted Barley Flakes, and other barley flakes (pearled, Barley grits, and quick barley flakes) based on product type. Hulled barley flakes retain the bran and germ layers of the barley grain, which are rich in dietary fiber, vitamins, and minerals. The presence of these nutrient-dense components enhances the nutritional value of hulled barley flakes, making them an attractive choice for health-conscious consumers. Hulled barley flakes are considered whole grains as they undergo minimal processing and retain the entire grain kernel. Whole grains are associated with various health benefits, including better digestive health, a reduced risk of chronic diseases, and improved weight management. Some well-known brands that were offering barley flakes as part of their product range include Bob's Red Mill, Arrowhead Mills, Nature's Path, Quaker Oats, NOW Foods, Eden Foods, Vitacost, Lundberg Family Farms, Mulberry Tree, and Nuts. In addition, The Other barley flakes segment includes a variety of barley flakes with unique textures and applications. Pearled barley flakes, barley grits, and quick barley flakes offer different culinary experiences, catering to a broader range of consumer preferences and usage scenarios. Barley flakes, especially quick barley flakes, are increasingly used in the production of ready-to-eat and convenience food products. Their quick cooking time and nutritional benefits make them an attractive ingredient for manufacturers catering to time-constrained consumers.

Consumers worldwide have been shifting towards healthier beverage choices, seeking options that offer nutritional benefits and natural ingredients. Barley flakes, being a whole-grain product with a nutritious profile, align with this health-conscious trend. Functional beverages, which offer additional health benefits beyond basic nutrition, have gained popularity. Barley flakes can add nutritional value and unique flavor to beverages, making them a suitable ingredient for functional drinks. Barley water is known for its hydration and rehydration properties due to its electrolyte content. As consumers seek natural and healthier alternatives to sugary sports and energy drinks, barley water has gained attention as a viable option. In addition, Barley flakes are highly versatile and can be used in a wide range of food products. They are commonly used in breakfast cereals, granolas, baked goods, soups, stews, salads, and other food preparations. The ability to incorporate barley flakes into various food applications has expanded their market reach within the food industry.

Based on distribution channel, Supermarkets and hypermarkets are major retail channels for barley flakes worldwide. These large-scale retail stores offer a wide range of food products, including packaged barley flakes from various brands. Barley flakes are often found in the breakfast cereal aisle or the health food section, making them easily accessible to consumers. Furthermore, E-commerce platforms and online retailers have become increasingly popular channels for purchasing barley flakes. Consumers can browse and purchase a variety of barley flake products from the comfort of their homes, allowing for a convenient shopping experience. For instance, some popular e-commerce platforms and online retailers where consumers can browse and purchase barley flake products include Amazon, Walmart, iHerb, Vitacost, Thrive Market, Swanson Health Products, and Nuts. In addition, the B2B distribution channel involves the sale of barley flakes from manufacturers or processors to businesses, such as food processors, bakeries, restaurants, and other foodservice establishments. The foodservice sector, which includes restaurants, cafes, hotels, and catering services, also utilizes barley flakes in their menu offerings. Barley flakes can be used in soups, salads, side dishes, and other food preparations.

In 2022, Europe represented the largest market share accounting for more than 35%. In Europe Barley has a long history of cultivation, dating back to ancient times. It was one of the earliest cultivated grains in the region and has been a staple food in various European countries for centuries. Barley flakes have been used in traditional European cuisine in various forms. They are commonly used in soups, stews, and porridge-like dishes, adding texture and nutritional value to the meals. Barley's role in European cultures is reflected in traditional recipes and cultural practises. In some countries, barley is associated with certain festivals, celebrations, or religious occasions. In some European countries, barley flakes have been used in bread-making, producing hearty and nutritious barley bread. This type of bread may be enjoyed as part of the daily diet or on special occasions. In addition, in some Asian cultures, barley has been used in traditional medicine for its purported health properties. For example, in Traditional Chinese Medicine (TCM), barley water or barley tea is believed to have cooling and detoxifying properties, making it a popular beverage during hot weather. In certain Asian countries, barley plays a role in local festivals and rituals. For instance, in Tibet, barley is a crucial crop, and during the Tibetan New Year (Losar) celebrations, barley grains are offered as part of religious rituals and traditional festivities.

The United States is a major producer of barley, providing a significant domestic supply of barley grain for processing into barley flakes. Its abundant agricultural resources and favorable climate in regions like Idaho, Montana, and North Dakota support the cultivation of barley. The food industry in the United States is known for its innovation and product diversification. Manufacturers continually explore new ways to incorporate barley flakes into a wide range of food products, including energy bars, ready-to-eat cereals, and savory snacks. The Food and Drug Administration (FDA) regulations allow certain health claims for whole grains, including barley. These claims highlight the potential health benefits of consuming whole grains, which has encouraged consumers to include barley flakes in their diets. Furthermore, Kvass is a traditional Russian fermented beverage made from rye bread or barley. Barley flakes are often used in the preparation of homemade kvass, which is a popular and refreshing drink in Russia, especially during the summer. Barley holds cultural significance in Russian folklore and traditions. It is often associated with harvest celebrations and is used in rituals and ceremonies, symbolizing prosperity and abundance. China is a major agricultural powerhouse, and barley is one of the staple crops cultivated in various provinces. The country's extensive barley cultivation contributes to a significant supply of barley flakes. In Traditional Chinese Medicine (TCM), barley (called Yi Mi in Chinese) has been used for its cooling properties and is believed to benefit the spleen and stomach. Barley water or barley tea is a popular beverage in TCM for its purported health benefits. Barley has cultural significance in various Chinese festivals and rituals. For example, during the Dragon Boat Festival, barley is used as an offering to spirits and ancestors for protection and blessings.

Major Companies present in the market:

The Kellogg Company, Nestlé S.A., Bob's Red Mill Natural Foods, Inc., The Hain Celestial Group, Inc., Eden Foods, Inc., Markal brand, The Quaker Oats Company, Helsink Mylly Oy, Post Holdings, Inc., The King Arthur Baking Company, Rude Health, Briess Malt & ingredients Co., VLS Foods Pvt. Ltd., Nature's Path Foods, Ezekiel Food Products, Shiloh Farms, Grain Millers, La Milanaise, Hodmedod's British Pulses & Grains.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Barley Flakes market with its value and forecast along with its segments
• Regional-wise Barley Flakes market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regional covered in the report:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

By Nature

• Conventional Barley Flake
• Organic Barley Flake

By Product Type

• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End Use

• Barley Flakes for Food Industry
• Barley flakes for beverages
• Barley flakes for Other End Use (Animal Feed)

By Distribution Channel

• B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Barley Flakes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.