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Reusable Period Panties Market Size, Share & Trends Analysis Report By Product (Brief, Bikini, Boyshort, Hi-waist), By Distribution Channel (Offline, Online), By Region (North America, Asia Pacific), And Segment Forecasts, 2023 - 2030

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    Report

  • 87 Pages
  • July 2023
  • Region: Global
  • Grand View Research
  • ID: 5853829
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The global reusable period panties market size is anticipated to reach USD 355.06 million by 2030., expanding at a CAGR of 17.7% from 2023 to 2030. The growing awareness regarding menstrual hygiene and increasing demand for eco-friendly products across the globe are the major factors contributing to the market growth. In addition, the advancement in the material and technology used in these products by the manufacturers by launching innovative products further creates significant growth opportunities for the market. The boyshorts reusable period panty segment is anticipated to grow at a substantial rate during the forecast period. Reusable period boyshorts have experienced steady growth due to the combination of comfort, coverage, and versatility they offer.



Boyshorts have a longer leg length, providing more coverage and support. They are designed to fit snugly and securely, ensuring leak protection during menstruation. These panties are often made with soft, stretchable fabrics that offer both comfort and flexibility. The offline distribution channels segment dominated the market and accounted for a 65.5% share of the global revenue in 2022. The offline distribution channel provides a more hands-on shopping experience and immediate product availability, which can be advantageous for customers who prefer in-person shopping or have specific needs or preferences. Recognized as the "best period underwear" by esteemed publications, such as Glamour, Forbes, and Oprah magazines, Proof has expanded its reach through Unders by Proof and is now available in over 4000 Walmart stores.

This strategic partnership aims to enhance accessibility to reusable period care, ensuring that individuals from diverse backgrounds have greater access to high-quality and affordable options for managing their periods. North America dominated the market and accounted for a 39.1% share of the global revenue in 2022. Growth in the market is powered by high awareness coupled with high expenditure on menstrual hygiene products including period panties. Moreover, a significant number of marketing campaigns and awareness programs by various organizations and companies further contribute to market growth.

Reusable Period Panties Market Report Highlights

  • By product, brief led the market and accounted for a 28.8% share of the global revenue in 2022. The rising popularity of period briefs in developed economies among working women further contributed to the segment growth
  • By distribution channel, the online segment is expected to witness the fastest growth of 19.2% throughout the forecast period. Online shopping allows consumers to browse and purchase products from the comfort of their homes, at any time that suits them a driving the segment
  • Asia Pacific is expected to register the fastest CAGR of 18.3% from 2023 to 2030. The growing working population coupled with the rising awareness regarding menstrual hygiene in India, and China further contributes to the regional market growth

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. The Internal Database
1.3.3. Secondary Products & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
Chapter 3. Reusable Period Panties Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Business Environment Analysis
3.4.1. Industry Analysis - Porter’s
3.4.1.1. Supplier Power
3.4.1.2. Buyer Power
3.4.1.3. Substitution Threat
3.4.1.4. Threat from New Entrants
3.4.1.5. Competitive Rivalry
3.5. Industry Analysis - Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Reusable Period Panties Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Brief
5.2.1. Brief reusable period panties market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Bikini
5.3.1. Bikini reusable period panties market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Boyshort
5.4.1. Boyshort reusable period panties market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Hi-Waist
5.5.1. Hi-Waist reusable period panties market estimates and forecast, 2017 - 2030 (USD Million)
5.6. Others
5.6.1. Others reusable period panties market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Reusable Period Panties Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
6.2. Offline
6.2.1. Reusable period panties market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)
6.3. Online
6.3.1. Reusable period panties market estimates and forecast through online distribution channel, 2017 - 2030 (USD Million)
Chapter 7. Reusable Period Panties Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.3. Germany
7.3.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.4. UK
7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.3.5. France
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.5. Japan
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.4.6. India
7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2022
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. List of key companies analyzed in this section include
8.9.1. Neione
8.9.2. Ruby Love (PANTYPROP INC)
8.9.3. Proof
8.9.4. Knix Wear, Inc.
8.9.5. Rael
8.9.6. Saalt, LLC
8.9.7. Victoria's Secret
8.9.8. FANNYPANTS
8.9.9. The Period Company
8.9.10. Thinx, Inc. (Kimberly-Clark)
List of Tables
Table 1 Reusable period panties market estimates & forecast, by product (USD Million)
Table 2 Reusable period panties market estimates & forecast, by distribution channel (USD Million)
Table 3 U.S. macro-economic outlay
Table 4 UK macro-economic outlay
Table 5 Germany macro-economic outlay
Table 6 France macro-economic outlay
Table 7 China macro-economic outlay
Table 8 Japan macro-economic outlay
Table 9 India macro-economic outlay
Table 10 Brazil macro-economic outlay
Table 11 South Africa macro-economic outlay
Table 12 Recent Developments & Impact Analysis, By Key Market Participants
Table 13 Company Market Share, 2022 (Value % Share)
Table 14 Companies undergoing product launches
Table 15 Companies undergoing other strategies
Table 16 Companies undergoing other strategies
List of Figures
Fig. 1 Reusable period panties market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive Landscape Snapshot
Fig. 9 Global feminine hygiene products market value, 2022 (USD Million)
Fig. 10 Reusable period panties market- Industry value chain analysis
Fig. 11 Reusable period panties market profit margin analysis
Fig. 12 Reusable period panties market dynamics
Fig. 13 Usage of reusable menstrual products: Breakdown by type (Victoria, Australia)
Fig. 14 Reusable period panties market: Porter’s five force analysis
Fig. 15 Sanitary Product Type by Age Group in Women, May 2020
Fig. 16 Menstrual product choices (in %), 2023
Fig. 17 Factors influencing the buying decisions of reusable period panties
Fig. 18 External factors influencing the reusable period panties market
Fig. 19 Reusable period panties market, by product: Key takeaways
Fig. 20 Reusable period panties market, by product: Market share, 2022 & 2030
Fig. 21 Reusable period briefs market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 22 Reusable period bikini market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 23 Reusable period boyshorts market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 24 Reusable high-waist period panties market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 25 Other reusable period panties market estimates & forecast, 2017 - 2030 (USD Million)
Fig. 26 Reusable period panties market, by distribution channel: Key takeaways
Fig. 27 Reusable period panties market, by distribution channel: Market share, 2022 & 2030
Fig. 28 Reusable period panties market estimates & forecast, through offline channel, 2017 - 2030 (USD Million)
Fig. 29 Reusable period panties market estimates & forecast, through online channel, 2017 - 2030 (USD Million)
Fig. 30 Reusable Period Panties market revenue, by region, 2022 & 2030 (USD Million)
Fig. 31 Regional marketplace: Key takeaways
Fig. 32 Regional marketplace: Key takeaways
Fig. 33 North America reusable period panties market estimates & Forecast, 2017 - 2030 (USD Million)
Fig. 34 U.S. reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 35 Europe reusable period panties market estimates & Forecast, 2017 - 2030 (USD Million)
Fig. 36 UK reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 37 Germany reusable period panties market estimates & forecast 2017 - 2030 (USD Million)
Fig. 38 France reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 39 Asia Pacific reusable period panties market estimates & Forecast, 2017- 2030 (USD Million)
Fig. 40 China reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 41 Japan reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 42 India reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 43 Central & South America reusable period panties market estimates & Forecast, 2017- 2030 (USD Million)
Fig. 44 Brazil reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 45 Middle East & Africa reusable period panties market estimates & Forecast, 2017- 2030 (USD Million)
Fig. 46 South Africa reusable period panties market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 47 Key Company Categorization
Fig. 48 Company Market Share Analysis, 2022

Companies Mentioned

  • Neione
  • Ruby Love (PANTYPROP INC)
  • Proof
  • Knix Wear, Inc.
  • Rael
  • Saalt, LLC
  • Victoria's Secret
  • FANNYPANTS
  • The Period Company
  • Thinx, Inc. (Kimberly-Clark)

Methodology

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Table Information

Report AttributeDetails
No. of Pages87
PublishedJuly 2023
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 96.34 million
Forecasted Market Value ( USD ) by 2030 $ 355.06 million
Compound Annual Growth Rate17.7%
Regions CoveredGlobal
No. of Companies Mentioned10

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