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Intimate Lingerie Market Size, Share & Trends Analysis Report by Product (Briefs, Bras, Shapewear, Others), Distribution Channel (Offline, Online), Region, and Segment Forecasts, 2024-2030

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    Report

  • 120 Pages
  • December 2023
  • Region: Global
  • Grand View Research
  • ID: 5853879
Description Jump to:
The global intimate lingerie market size was estimated to reach USD 27.37 billion in 2030 and is anticipated to expand at a CAGR of 9.7% from 2024 to 2030. The social perspective on body positivity and self-acceptance has undergone a considerable change. As a result, people are more aware of and accepting of different body kinds and sizes. Customers now look for intimate lingerie that celebrates their uniqueness, compliments their body type, and fosters confidence. As a result, lingerie companies now provide a wider variety of items and have expanded their size ranges as a result of body positivity.

The briefs segment dominated the market by holding a major share in 2023. Soft and comfortable fabrics like cotton, modal, microfiber, or combinations of these are frequently used to make briefs. They are available in many different cuts and patterns, such as high-cut, low-cut, bikini, hipster, and boyshorts. Briefs have a number of benefits such as they are a suitable option for everyday use, and are appropriate for a variety of activities, including sports and physical activity. Due to their comfortable and practical shape, briefs are becoming increasingly popular as intimate clothing. Additionally, briefs come in a variety of fashionable patterns and hues to accommodate different tastes and preferences.

The offline segment held the largest market size in 2023. Since offline stores provide a wide selection of options to accommodate different preferences and sizes, intimate lingerie brands and designs are typically found there. Customers can try on various styles and sizes of intimate lingerie in these stores' fitting rooms to ensure a perfect fit and comfort. In their specialized lingerie section, department shops frequently provide a variety of intimate underwear. They have a variety of brands and looks to provide customers options.

Asia-Pacific accounted for a significant share of the market in 2023. The region is home to numerous nations with different cultural conventions, tastes, and levels of income, making it a thriving and dynamic market for intimate clothing. The growing middle-class population and rising disposable income in nations like China, India, and Southeast Asian countries are some of the major factors driving the Asia-Pacific intimate lingerie industry. Consumers are investing more of their budget to personal care and fashion, especially intimate lingerie, as their salaries rise. The desire for a wide variety of lingerie products, from everyday necessities to opulent and premium designs, is being fueled by this trend.

Intimate Lingerie Market Report Highlights

  • Europe is expected to grow with a considerable CAGR over the forecast period from 2024 to 2030. The willingness to spend on premium lingerie brands has contributed to the growth of the market, with consumers seeking products that offer comfort, style, and durability.
  • Shapewear segment is estimated to grow with the highest CAGR over the forecast period. The rising demand for stylish, trendy, comfortable shapewear designs and options to achieve a streamlined and smooth silhouette is driving the segment’s growth.
  • Online channel is expected to grow with the highest CAGR. Market growth is being driven by the increasing use of online channels for shopping purposes as it provides convenience and comfort.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Regional Outlook
Chapter 3. Intimate Lingerie Market Variables & Trends
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Suppliers Outlook
3.2.2. Technology Trends
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Industry Analysis - Porter’s
3.4.1.1. Supplier Power
3.4.1.2. Buyer Power
3.4.1.3. Substitution Threat
3.4.1.4. Threat from New Entrant
3.4.1.5. Competitive Rivalry
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Service Provider Adoption
4.5. Observations & Recommendations
Chapter 5. Intimate Lingerie Market: Product Analysis & Estimates
5.1. Product Movement Analysis & Market Share, 2023 & 2030
5.1.1. Briefs
5.1.1.1. Briefs market estimates and forecast, 2018-2030 (USD Million)
5.1.2. Bras
5.1.2.1. Bras market estimates and forecast, 2018-2030 (USD Million)
5.1.3. Shapewear
5.1.3.1. Shapewear market estimates and forecast, 2018-2030 (USD Million)
5.1.4. Other
5.1.4.1. Other Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
Chapter 6. Intimate Lingerie Market: Distribution Channel Analysis & Estimates
6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
6.1.1. Offline
6.1.1.1. Intimate Lingerie market estimates and forecast, through offline stores, 2018-2030 (USD Million)
6.1.2. Online
6.1.2.1. Intimate Lingerie market estimates and forecast, through online sales channel, 2018-2030 (USD Million)
Chapter 7. Intimate Lingerie Market: Regional Estimates & Trend Analysis
7.1. Intimate Lingerie Market: Regional Outlook
7.2. North America
7.2.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.2.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.2.3. U.S.
7.2.3.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.2.3.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.2.4. Canada
7.2.4.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.2.4.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.2.5. Mexico
7.2.5.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.2.5.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.3.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.3.3. U.K.
7.3.3.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.3.3.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.3.4.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.3.5. France
7.3.5.1. Market estimates and forecast, by product 2018-2030 (USD Million)
7.3.5.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.3.6. Italy
7.3.6.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.3.6.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.3.7. Spain
7.3.7.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.3.7.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.4. Asia-Pacific
7.4.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.4.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.4.3. China
7.4.3.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.4.3.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.4.4. India
7.4.4.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.4.4.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.4.5. Japan
7.4.5.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.4.5.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.4.6. South Korea
7.4.6.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.4.6.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.4.7. Indonesia
7.4.7.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.4.7.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.5.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.5.3. Brazil
7.5.3.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.5.3.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.6.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
7.6.3. South Africa
7.6.3.1. Market estimates and forecast, by product, 2018-2030 (USD Million)
7.6.3.2. Market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Chapter 8. Intimate Lingerie Market: Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Service Provider Benchmarking
8.6. Company Market Share Analysis, 2022 (Value % Share)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.8.1. Partnerships
8.8.2. Service Provider Launches
8.9. List of key companies analyzed in this section includes:
8.9.1. Victoria's Secret
8.9.2. Zivame
8.9.3. Gap, Inc.
8.9.4. Triumph International
8.9.5. Calvin Klein
8.9.6. WACOAL HOLDINGS CORP.
8.9.7. Chantelle
8.9.8. HanesBrands Inc
8.9.9. Hunkemöller
8.9.10. Natori
List of Tables
1. Intimate Lingerie market - Driving factor market analysis
2. Intimate Lingerie market - Restraint factor market analysis
3. Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
4. Briefs market estimates and forecast, 2018-2030 (USD Million)
5. Bras market estimates and forecast, 2018-2030 (USD Million)
6. Shapewear market estimates and forecast, 2018-2030 (USD Million)
7. Other intimate lingerie market estimates and forecast, 2018-2030 (USD Million)
8. Intimate Lingerie market estimates and forecast through offline stores, 2018-2030 (USD Million)
9. Intimate Lingerie market estimates and forecast through online, 2018-2030 (USD Million)
10. North America Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
11. North America Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
12. North America Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
13. U.S. Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
14. U.S. Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
15. U.S. Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
16. Canada Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
17. Canada Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
18. Canada Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
19. Mexico Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
20. Mexico Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
21. Mexico Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
22. Europe Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
23. Europe Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
24. Europe Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
25. Germany Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
26. Germany Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
27. Germany Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
28. U.K. Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
29. U.K. Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
30. U.K. Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
31. France Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
32. France Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
33. France Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
34. Italy Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
35. Italy Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
36. Italy Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
37. Spain Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
38. Spain Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
39. Spain Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
40. Asia-Pacific Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
41. Asia-Pacific Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
42. Asia-Pacific Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
43. China Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
44. China Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
45. China Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
46. India Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
47. India Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
48. India Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
49. Japan Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
50. Japan Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
51. Japan Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
52. South Korea Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
53. South Korea Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
54. South Korea Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
55. Indonesia Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
56. Indonesia Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
57. Indonesia Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
58. Central & South America Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
59. Central & South America Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
60. Central & South America Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
61. Brazil Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
62. Brazil Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
63. Brazil Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
64. Middle East & Africa Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
65. Middle East & Africa Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
66. Middle East & Africa Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
67. South Africa Intimate Lingerie market estimates and forecast, 2018-2030 (USD Million)
68. South Africa Intimate Lingerie market estimates and forecast, by product, 2018-2030 (USD Million)
69. South Africa Intimate Lingerie market estimates and forecast, by distribution channel, 2018-2030 (USD Million)
70. Company categorization
List of Figures
1. Intimate Lingerie Market Snapshot
2. Intimate Lingerie Market Segmentation & Scope
3. Intimate Lingerie Market Penetration & Growth Prospect Mapping
4. Intimate Lingerie Market Value Chain Analysis
5. Intimate Lingerie Market Dynamics
6. Intimate Lingerie Market Porter's Analysis
7. Intimate Lingerie Market: Product Movement Analysis
8. Intimate Lingerie Market: Distribution Channel Movement Analysis
9. Intimate Lingerie Market: Regional Movement Analysis

Companies Mentioned

  • Victoria's Secret
  • Zivame
  • Gap, Inc.
  • Triumph International
  • Calvin Klein
  • WACOAL HOLDINGS CORP.
  • Chantelle
  • HanesBrands Inc
  • Hunkemöller
  • Natori

Methodology

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Table Information

Report AttributeDetails
No. of Pages120
PublishedDecember 2023
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 14.72 Billion
Forecasted Market Value ( USD ) by 2030 $ 27.37 Billion
Compound Annual Growth Rate9.7%
Regions CoveredGlobal
No. of Companies Mentioned10

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