Adidas AG has built a name for itself as an authentic sports brand that produces and sells a wide variety of athletic and sports lifestyle products. The company's product portfolio includes footwear, apparel, and hardware products. Sold under many different brand names, the company also offers golf sports products through the TaylorMade brand name. Over the years, the company has leveraged its research and development expertise in this industry as a key strategic choice to enhance services for its consumers. The company remains dedicated to boost growth and increase its brand desirability in the coming years.
SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective.
The publisher analyzes Adidas AG in a SWOT analysis and looks at the company’s strengths, weaknesses, opportunities and threats in this comprehensive research report.
SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective.
The publisher analyzes Adidas AG in a SWOT analysis and looks at the company’s strengths, weaknesses, opportunities and threats in this comprehensive research report.
Table of Contents
A. Executive SummaryB. Profile of Adidas AG
B.1 Industry Profile
B.2 Corporate Profile
B.3 Business Segment Analysis
B.4 Major Products & Services
B.5 Future Perspective: Adidas AG
C. Competitor Profiles
C.1 Nike Inc
C.1.1 Corporate Profile
C.1.2 Business Segment Analysis
C.2 New Balance Athletic Shoe
C.2.1 Corporate Profile
C.2.2 Business Segment Analysis
D. SWOT Framework Analysis
D.1 Strengths to Build Upon
D.2 Weaknesses to Overcome
D.3 Opportunities to Exploit
D.4 Threats to Overcome
E. Glossary of Terms
Companies Mentioned
- Adidas AG
- Nike Inc
- New Balance Athletic Shoe
