Adidas AG is engaged in the sporting goods industry, offering a range of sports brands across all sporting categories. Adidas manufactures footwear, apparel and hardware. What sets Adidas apart from its competitors is that the company is driven to innovate and create through a passion for sports and is focused on building a sporting lifestyle. This approach has helped the company build a brand image as an authentic sports brand over the years, thus increasing its leverage in the market. Furthermore, over the years, Adidas has prioritized investments that are based on high potential channels and markets.
The publisher presents Analysis of Adidas AG. A complete and comprehensive analysis of Adidas, one of the leading sporting goods and equipment manufacturer in the world, includes an overview of the sporting goods and equipment manufacturing industry in the United States, and then moves on to analyzing the company itself.
Company analysis includes a history of Adidas, a business segment analysis of the segments Adidas operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors namely Nike and Reebok.
A financial analysis of Adidas AG is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.
A SWOT Framework Analysis of Adidas AG completes this in-depth company analysis.
The publisher presents Analysis of Adidas AG. A complete and comprehensive analysis of Adidas, one of the leading sporting goods and equipment manufacturer in the world, includes an overview of the sporting goods and equipment manufacturing industry in the United States, and then moves on to analyzing the company itself.
Company analysis includes a history of Adidas, a business segment analysis of the segments Adidas operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors namely Nike and Reebok.
A financial analysis of Adidas AG is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.
A SWOT Framework Analysis of Adidas AG completes this in-depth company analysis.
Table of Contents
A. Executive SummaryB. Looking at the Industry
B.1 Industry Definition
B.2 Brief Profile of the US Sporting Goods & Equipment Industry
B.3 Impacts on the Industry
B.4 Challenges Facing the Industry
B.5 Future Perspective
C. Looking at Adidas AG
C.1 Company Profile
C.2 History of the Company
C.3 Ownership Pattern in the Company
C.4 Corporate Hierarchy
C.5 Organizational Divisions
C.6 Profiling the Key Executives
C.7 Products & Services
C.8 Corporate Strategy
D. Looking at Business
D.1 Business Segments
D.2 Geographical Segments
D.3 Company Subsidiaries
E. Adidas AG: SWOT Framework Analysis
E.1 Strengths to Build Upon
E.2 Weaknesses to Overcome
E.3 Opportunities to Exploit
E.4 Threats to Overcome
F. Profiling the Competition
F.1 Nike Inc.
F.1.1 Corporate Profile
F.1.2 Business Segment Analysis
F.1.3 Financial Analysis
F.1.4 SWOT Analysis
F.2 Reebok
F.2.1 Corporate Profile
F.2.2 Business Segment Analysis
F.2.3 Financial Analysis
F.2.4 SWOT Analysis
G. Adidas Financial Analysis
G.1 Current Financials
G.2 Balance Sheet
G.3 Profit & Loss Statement
G.4 Ratio Analysis
H. Adidas AG: Future Perspective
Companies Mentioned
- Nike Inc.
- Reebok
