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Augmented Reality (AR) Shopping Market by Device Type (HMD, Smart Mirror, Handheld Device), Application (Try-on Solution, Planning & Designing, Information System), Market Type (Apparel, Jewelry, Groceries), Offering, and Region - Forecast to 2028

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    Report

  • 259 Pages
  • July 2023
  • Region: Global
  • Markets and Markets
  • ID: 5860916
Description Jump to:

The global augmented reality (AR) shopping market is projected to reach USD 11.6 billion by 2028 from USD 3.4 billion in 2023 at a CAGR of 28% during the forecast period. The major factors driving the growth of Augmented Reality (AR) shopping market are Growing adoption of online shopping and e-commerce platforms, rising competition in market driving the need for brand differentiation, and increasing smartphone penetration & growth of AR apps. Moreover, the lower cost of storage and efficient inventory management, and reduced labor cost are expected to carve out new growth opportunities for market players.

Furniture & Lighting to register the largest market share during the forecast period

The AR shopping market in the furniture and lighting industry has witnessed significant growth as more companies integrate augmented reality technology into their shopping experiences. By leveraging AR, customers can virtually visualize furniture and lighting products in their own spaces, enabling them to make informed purchasing decisions. This immersive and interactive approach enhances the customer experience and increases engagement.

Try-on Solutions to register the largest share during the forecast period

Virtual try-on technology has become a major trend in e-commerce, allowing customers to virtually try on products before purchasing. Companies like Warby Parker, L'Oreal, and Bollé, Nike, and GAP have implemented this technology, providing customers with the ability to cycle through various colors and models of products using smart mirrors or AR filters on mobile devices. This innovation has been particularly valuable during the shift towards e-commerce in the past few years.

AR try-on filters bring the in-person shopping experience to the comfort of customers' homes. Moreover, the rising demand of AR technology for enhancing shopping experience is catered by the integration of smart AR mirrors in retail stores. By integrating AR technology into mirrors, brands can continue leveraging emerging technologies even as customers return to brick-and-mortar locations. These factors are driving the growth of AR shopping market for try-on solutions.

Breakup of Primaries

The break-up of profile of primary participants in the Augmented Reality (AR) shopping market:

  • By Company Type: Tier 1 - 50%, Tier 2 - 30%, and Tier 3 - 20%
  • By Designation Type: C Level - 35%, Director Level - 30% , and Others - 35%
  • By Region Type: North America - 40%, Europe - 25%, Asia-Pacific - 20%, and Rest of the World - 15%

The major players in the Augmented Reality (AR) shopping market with a significant global presence include PTC (US), Alphabet Inc., (US), Microsoft (US), Apple (US), Meta (US) and others.

Research Coverage

The report segments the Augmented Reality (AR) shopping market and forecasts its size by end-use, offering, device type, application, market type, and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to Buy the Report

The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall Augmented Reality (AR) shopping market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

  • Analysis of key drivers (growing adoption of online shopping and e-commerce platforms, rising competition in market driving the need for brand differentiation, growing demand for personalized shopping experience, increasing smartphone penetration & growth of AR apps are the major factors driving the market growth), restraints (high cost of AR technology, limited availability of AR device, lack of compatibility and interoperability, and privacy and security concerns associated with the use of AR), opportunities (lower cost of storage and inventory management efficiency, and reduced labor cost), and challenges (the lower cost of storage and efficient inventory management, and reduced labor cost).
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the Augmented Reality (AR) shopping market.
  • Market Development: Comprehensive information about lucrative markets - the report analyses the Augmented Reality (AR) shopping market across varied regions.
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Augmented Reality (AR) shopping market.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like PTC (US), Alphabet Inc., (US), Microsoft (US), Apple (US), and Meta (US).

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions and Exclusions at Company Level
1.2.2 Inclusions and Exclusions at Offering Level
1.2.3 Inclusions and Exclusions at Device Type Level
1.2.4 Inclusions and Exclusions at Market Type Level
1.2.5 Inclusions and Exclusions at Application Level
1.2.6 Inclusions and Exclusions at End Use Level
1.2.7 Inclusions and Exclusions at Regional Level
1.3 Study Scope
Figure 1 Augmented Reality (AR) Shopping Market Segmentation
1.3.1 Augmented Reality (AR) Shopping Market: Regional Scope
1.3.2 Years Considered
1.4 Currency Considered
1.5 Unit Considered
1.6 Limitations
1.7 Stakeholders
1.8 Recession Impact
2 Research Methodology
2.1 Research Approach
Figure 2 Augmented Reality (AR) Shopping Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Major Secondary Sources
2.1.1.2 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews with Experts
2.1.2.2 List of Key Primary Interview Participants
2.1.2.3 Breakdown of Primary Interviews
2.1.2.4 Key Data from Primary Sources
2.1.3 Secondary and Primary Research
2.1.3.1 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
Figure 3 Bottom-Up Approach
2.2.2 Top-Down Approach
Figure 4 Top-Down Approach
2.3 Factor Analysis
2.3.1 Demand-Side Analysis
Figure 5 Market Size Estimation: Demand-Side Analysis
2.3.2 Supply-Side Analysis
Figure 6 Market Size Estimation: Supply-Side Analysis
2.3.3 Growth Forecast Assumptions
Table 1 Market Growth Assumptions
2.4 Recession Impact Analysis
2.5 Market Breakdown and Data Triangulation
Figure 7 Data Triangulation
2.6 Research Assumptions
2.7 Risk Assessment
Table 2 AR Shopping Market: Risk Assessment
3 Executive Summary
Figure 8 AR Shopping Market: Global Snapshot
Figure 9 Software and Services Segment to Acquire Largest Market Share During Forecast Period
Figure 10 AR HMDs Segment to Account for Largest Size of AR Shopping Market During Forecast Period
Figure 11 Furniture and Lighting Segment to Lead Market During Forecast Period
Figure 12 Try-On Solutions Segment to Have Largest Market Share During Forecast Period
Figure 13 North America to Dominate Market During Forecast Period
4 Premium Insights
4.1 Attractive Opportunities for Players in AR Shopping Market
Figure 14 Presence of Established Technology Players to Drive Market
4.2 AR Shopping Market, by Offering
Figure 15 Software and Services Segment to Account for Largest Market Share During Forecast Period
4.3 AR Shopping Market, by Market Type
Figure 16 Furniture and Lighting Segment to Dominate Market During Forecast Period
4.4 AR Shopping Market, by Device Type
Figure 17 AR HMDs Segment to Have Largest Market Share During Forecast Period
4.5 AR Shopping Market, by Application
Figure 18 Try-On Solutions Segment to Lead Market During Forecast Period
4.6 North America: AR Shopping Market, by Application and Country, 2022
Figure 19 Furniture and Lighting Held Largest Market Share in North America (2022)
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 20 AR Shopping Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Adoption of Online Shopping and e-Commerce Platforms
5.2.1.2 Need for Brand Differentiation
5.2.1.3 Growing Demand for Personalized Shopping Experience
5.2.1.4 Increasing Use of Smartphones and Growth of AR Apps
Figure 21 Global Smartphone Shipments, 2014-2022 (Million Units)
Figure 22 Impact Analysis of Drivers in AR Shopping Market
5.2.2 Restraints
5.2.2.1 High Cost of AR Technology
5.2.2.2 Limited Availability of AR Devices
5.2.2.3 Lack of Compatibility and Interoperability
5.2.2.4 Privacy and Security Concerns
Figure 23 Impact Analysis of Restraints in AR Shopping Market
5.2.3 Opportunities
5.2.3.1 Lower Cost of Storage and Efficient Inventory Management
5.2.3.2 Reduced Labor Cost
Figure 24 Impact Analysis of Opportunities in AR Shopping Market
5.2.4 Challenges
5.2.4.1 Need for Skilled Personnel
5.2.4.2 Technical Limitations
5.2.4.3 Consumer Acceptance
Figure 25 Impact Analysis of Challenges in AR Shopping Market
5.3 Value Chain Analysis
Figure 26 AR Shopping Market: Value Chain Analysis
Table 3 AR Shopping Market: Value Chain Analysis
5.4 AR Shopping Market Ecosystem Analysis
Figure 27 AR Shopping Market Ecosystem Analysis
5.5 Key Technology Trends
5.5.1 Related Technologies
5.5.1.1 Mixed Reality (MR)
5.5.1.2 Computer Vision
5.5.2 Upcoming Technologies
5.5.2.1 Extended Reality (XR)
5.5.2.2 Spatial Computing
5.5.3 Adjacent Technologies
5.5.3.1 Internet of Things (IoT)
5.5.3.2 Artificial Intelligence (AI)
5.6 Pricing Analysis
5.6.1 Average Selling Price of Key Players, by Device Type
Figure 28 Average Selling Price of Key Players, by Device Type
5.6.2 Average Selling Price Trend
Figure 29 Average Selling Price Trend in AR Shopping Market
5.7 Patent Analysis
Table 4 Patents Filed from January 2012 to December 2022
Figure 30 Number of Patents Granted for AR Shopping Market
Figure 31 Top 10 Companies with Highest Number of Patent Applications (January 2012-December 2022)
Table 5 Top 20 Patent Owners from January 2012 to December 2022
Table 6 Key Patents Related to AR Shopping Market
5.8 Porter's Five Forces Analysis
Figure 32 AR Shopping Market: Porter's Five Forces Analysis, 2022
Figure 33 Impact of Porter's Five Forces on AR Shopping Market, 2022
Table 7 AR Shopping Market: Porter's Five Forces Analysis- 2022
5.8.1 Threat of New Entrants
5.8.2 Threat of Substitutes
5.8.3 Bargaining Power of Suppliers
5.8.4 Bargaining Power of Buyers
5.8.5 Intensity of Competitive Rivalry
5.9 Key Stakeholders and Buying Criteria
5.9.1 Key Stakeholders in Buying Process
Figure 34 Influence of Stakeholders on Buying Process for AR Devices
Table 8 Influence of Stakeholders on Buying Process for AR Shopping Market (%)
5.9.2 Buying Criteria
Figure 35 Key Buying Criteria for Device Types in AR Shopping Market
Table 9 Key Buying Criteria in AR Shopping Market
5.10 Case Study Analysis
5.10.1 Enhanced Wine Shopping Experience by Implementing AR
Table 10 Vuforia Engine Enhanced Wine Shopping Experience by Implementing AR in Vivino's App
5.10.2 Development of App to Cater to Potential Homebuyers to Avoid Costs of Physical Staging
Table 11 Arcore Developed Curate App to Cater to Diverse Design Tastes and Needs of Potential Buyers
5.10.3 Enhanced Shopping Experience for Customers of Auta Super
Table 12 AR App Enhanced Shopping Experience for Customers with Comprehensive Product Catalog
5.10.4 Effective Customer Support for Mercedes-Benz
Table 13 Vuforia Engine Provided Efficient and Effective Customer Support for Mercedes-Benz
5.11 Trade Data
Table 14 HS Code: 900490, Export Values for Major Countries, 2018-2022 (USD Million)
Figure 36 HS Code: 900490, Export Values for Major Countries, 2018-2022
Table 15 HS Code: 900490, Import Values for Major Countries, 2018-2022 (USD Million)
Figure 37 HS Code: 8537, Import Values for Major Countries, 2018-2022
5.12 Tariff and Regulations
5.12.1 Tariffs
Table 16 MFN Tariffs for Products Under HS Code: 900490 Exported by China
5.12.2 Regulatory Bodies, Government Agencies, and Other Organizations
5.12.2.1 North America
5.12.2.2 Europe
5.12.2.3 Asia-Pacific
5.12.3 Standards
5.13 Trends/Disruptions Impacting Customer Business
Figure 38 Revenue Shift in AR Shopping Market
5.14 Key Conferences and Events in 2022-2023
Table 17 AR Shopping Market: List of Conferences and Events
6 Augmented Reality (AR) Shopping Market, by Technology
6.1 Introduction
6.2 Marker-based AR
6.2.1 Passive Markers
6.2.2 Active Markers
6.3 Markerless AR
6.3.1 Markerless AR, by Technology
6.3.1.1 Model-based Tracking
6.3.1.2 Image-based Tracking
6.3.2 Markerless AR, by Type
6.3.2.1 Projection-based AR
6.3.2.2 Superimposition-based AR
6.3.2.3 Location-based AR
7 Augmented Reality (AR) Shopping Market, by End Use
7.1 Introduction
Table 18 AR Shopping Market, by End Use, 2019-2022 (USD Million)
Figure 39 e-Commerce/Out of Store to Dominate AR Shopping Market During Forecast Period
Table 19 AR Shopping Market, by End Use, 2023-2028 (USD Million)
7.2 e-Commerce/Out of Store
7.2.1 Increasing Demand for Immersive and Interactive Shopping to Drive Growth
Table 20 e-Commerce/Out of Store: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 40 Try-On Solutions to Account for Largest Market Share During Forecast Period
Table 21 e-Commerce/Out of Store: AR Shopping Market, by Application, 2023-2028 (USD Million)
7.3 Retail/In-Store
7.3.1 Brand Differentiation and Seamless Shopping Experience to Drive Market
Table 22 Retail/In-Store: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 41 Information Systems to Have Highest Growth in AR Shopping Market
Table 23 Retail/In-Store: AR Shopping Market, by Application, 2023-2028 (USD Million)
8 Augmented Reality (AR) Shopping Market, by Offering
8.1 Introduction
Table 24 AR Shopping Market, by Offering, 2019-2022 (USD Million)
Figure 42 Software and Services Segment to Lead Market During Forecast Period
Table 25 AR Shopping Market, by Offering, 2023-2028 (USD Million)
8.2 Hardware
Table 26 Hardware: AR Shopping Market, by Component, 2019-2022 (USD Million)
Figure 43 Displays and Projectors to Have Highest Growth in Hardware Segment During Forecast Period
Table 27 Hardware: AR Shopping Market, by Component, 2023-2028 (USD Million)
8.2.1 Displays and Projectors
8.2.1.1 Growing Demand in Retail Stores to Drive Market
8.2.2 Cameras
8.2.2.1 Need for Object Recognition and Tracking to Drive Market
8.2.3 Sensors
8.2.3.1 Immersive AR Experience to Drive Market
8.2.3.2 Accelerometers
8.2.3.2.1 Growing Demand for Tracking Device Movement to Drive Market
8.2.3.3 Gyroscopes
8.2.3.3.1 Growing Demand for Tracking Device Orientation to Drive Market
8.2.3.4 Magnetometers
8.2.3.4.1 Need to Accurately Determine User Movement to Drive Market
8.2.3.5 Proximity Sensors
8.2.3.5.1 Growing Need to Detect Presence of Nearby Objects to Drive Market
8.2.3.6 Other Hardware
8.3 Software and Services
Table 28 Software: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 44 Try-On Solutions to Lead Market During Forecast Period
Table 29 Software: AR Shopping Market, by Application, 2023-2028 (USD Million)
8.3.1 Software Development Kits
8.3.1.1 Growing Need for Development of AR Apps to Drive Market
8.3.2 AR Visualization Software
8.3.2.1 Need to Create Lifelike Models of Products to Drive Market
8.3.3 AR Content Management Systems
8.3.3.1 Increasing Demand to Create and Manage 3D Models, Animation, and Videos to Drive Market
8.3.4 Services
8.3.4.1 Growing Need for Enhanced Shopping Experience in Retail Stores to Drive Market
9 Augmented Reality (AR) Shopping Market, by Device Type
9.1 Introduction
Table 30 AR Shopping Market, by Device Type, 2019-2022 (USD Million)
Figure 45 AR HMDs to Hold Dominant Market Position During Forecast Period
Table 31 AR Shopping Market, by Device Type, 2023-2028 (USD Million)
9.2 AR Head-Mounted Displays
9.2.1 Growing Need for Immersive and Interactive Shopping Experiences to Drive Growth
Table 32 AR Head-Mounted Displays: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 46 Information Systems to Have Highest Market Share During Forecast Period
Table 33 AR Head-Mounted Displays: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 34 AR Head-Mounted Displays: AR Shopping Market, by Type, 2019-2022 (USD Million)
Table 35 AR Head-Mounted Displays: AR Shopping Market, by Type, 2023-2028 (USD Million)
Table 36 AR Head-Mounted Displays: AR Shopping Market, by Type, 2019-2022 (Thousand Units)
Table 37 AR Head-Mounted Displays: AR Shopping Market, by Type, 2023-2028 (Thousand Units)
9.3 Smart AR Mirrors
9.3.1 Increasing Adoption by Retailers to Drive Growth
Table 38 Smart AR Mirrors: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 47 Try-On Solutions to Lead Market During Forecast Period
Table 39 Smart AR Mirrors: AR Shopping Market, by Application, 2023-2028 (USD Million)
9.4 Handheld Devices
9.4.1 Increased Use of Smartphones and Growth of AR Apps to Drive Market
Table 40 Handheld Devices: AR Shopping Market, by Application, 2019-2022 (USD Thousand)
Table 41 Handheld Devices: AR Shopping Market, by Application, 2023-2028 (USD Thousand)
10 Augmented Reality (AR) Shopping Market, by Application
10.1 Introduction
Table 42 AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 48 Try-On Solutions to Grow at Highest CAGR During Forecast Period
Table 43 AR Shopping Market, by Application, 2023-2028 (USD Million)
10.2 Try-On Solutions
10.2.1 Increased Integration of AR Features in e-Commerce and Smart AR Mirrors to Drive Market
Table 44 Try-On Solutions: AR Shopping Market, by Device Type, 2019-2022 (USD Million)
Figure 49 Smart AR Mirrors to Dominate Try-On Solutions Market During Forecast Period
Table 45 Try-On Solutions: AR Shopping Market, by Device Type, 2023-2028 (USD Million)
Table 46 Try-On Solutions: AR Shopping Market, by End Use, 2019-2022 (USD Million)
Table 47 Try-On Solutions: AR Shopping Market, by End Use, 2023-2028 (USD Million)
Table 48 Try-On Solutions: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 49 Try-On Solutions: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
10.3 Planning and Designing
10.3.1 Growing Adoption of e-Commerce Platforms for Shopping to Drive Market
Table 50 Planning and Designing: AR Shopping Market, by Device Type, 2019-2022 (USD Million)
Table 51 Planning and Designing: AR Shopping Market, by Device Type, 2023-2028 (USD Million)
Table 52 Planning and Designing: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 53 Planning and Designing: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
10.4 Advertising and Marketing
10.4.1 Shift in Focus Toward Experiential Marketing to Drive Market
Table 54 Advertising and Marketing: AR Shopping Market, by Device Type, 2019-2022 (USD Million)
Figure 50 Handheld Devices to Lead Market During Forecast Period
Table 55 Advertising and Marketing: AR Shopping Market, by Device Type, 2023-2028 (USD Million)
Table 56 Advertising and Marketing: AR Shopping Market, by End Use, 2019-2022 (USD Million)
Table 57 Advertising and Marketing: AR Shopping Market, by End Use, 2023-2028 (USD Million)
Table 58 Advertising and Marketing: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 59 Advertising and Marketing: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
10.5 Information Systems
10.5.1 Growing Need for Interactive AR Solutions to Drive Market
Table 60 Information Systems: AR Shopping Market, by Device Type, 2019-2022 (USD Million)
Table 61 Information Systems: AR Shopping Market, by Device Type, 2023-2028 (USD Million)
Table 62 Information Systems: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 63 Information Systems: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
11 Augmented Reality (AR) Shopping Market, by Market Type
11.1 Introduction
Table 64 AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Figure 51 Furniture and Lighting to Lead Market During Forecast Period
Table 65 AR Shopping Market, by Market Type, 2023-2028 (USD Million)
11.2 Apparel
11.2.1 Increased Integration of Virtual Try-On Features to Drive Market
Table 66 Apparel: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 52 Try-On Solutions to Dominate Apparel Market During Forecast Period
Table 67 Apparel: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 68 Apparel: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 69 Apparel: AR Shopping Market, by Region, 2023-2028 (USD Million)
Table 70 North America: AR Shopping Apparel Market, by Country, 2019-2022 (USD Million)
Table 71 North America: AR Shopping Apparel Market, by Country, 2023-2028 (USD Million)
Table 72 Europe: AR Shopping Apparel Market, by Country, 2019-2022 (USD Million)
Table 73 Europe: AR Shopping Apparel Market, by Country, 2023-2028 (USD Million)
Table 74 Asia-Pacific: AR Shopping Apparel Market, by Country, 2019-2022 (USD Million)
Table 75 Asia-Pacific: AR Shopping Apparel Market, by Country, 2023-2028 (USD Million)
Table 76 Rest of the World: AR Shopping Apparel Market, by Region, 2019-2022 (USD Million)
Table 77 Rest of the World: AR Shopping Apparel Market, by Region, 2023-2028 (USD Million)
11.3 Furniture and Lighting
11.3.1 Development of Advanced Markerless Tracking and Object Recognition Algorithms to Drive Market
Table 78 Furniture and Lighting: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 53 Planning and Designing to Dominate Furniture and Lighting Market During Forecast Period
Table 79 Furniture and Lighting: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 80 Furniture and Lighting: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 81 Furniture and Lighting: AR Shopping Market, by Region, 2023-2028 (USD Million)
Table 82 North America: AR Shopping Furniture and Lighting Market, by Country, 2019-2022 (USD Million)
Table 83 North America: AR Shopping Furniture and Lighting Market, by Country, 2023-2028 (USD Million)
Table 84 Europe: AR Shopping Furniture and Lighting Market, by Country, 2019-2022 (USD Million)
Table 85 Europe: AR Shopping Furniture and Lighting Market, by Country, 2023-2028 (USD Million)
Table 86 Asia-Pacific: AR Shopping Furniture and Lighting Market, by Country, 2019-2022 (USD Million)
Table 87 Asia-Pacific: AR Shopping Furniture and Lighting Market, by Country, 2023-2028 (USD Million)
Table 88 Rest of the World: AR Shopping Furniture and Lighting Market, by Region, 2019-2022 (USD Million)
Table 89 Rest of the World: AR Shopping Furniture and Lighting Market, by Region, 2023-2028 (USD Million)
11.4 Jewelry
11.4.1 Online Shopping to Drive Market
Table 90 Jewelry: AR Shopping Market, by Application, 2019-2022 (USD Million)
Table 91 Jewelry: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 92 Jewelry: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 93 Jewelry: AR Shopping Market, by Region, 2023-2028 (USD Million)
Table 94 North America: AR Shopping Jewelry Market, by Country, 2019-2022 (USD Million)
Table 95 North America: AR Shopping Jewelry Market, by Country, 2023-2028 (USD Million)
Table 96 Europe: AR Shopping Jewelry Market, by Country, 2019-2022 (USD Million)
Table 97 Europe: AR Shopping Jewelry Market, by Country, 2023-2028 (USD Million)
Table 98 Asia-Pacific: AR Shopping Jewelry Market, by Country, 2019-2022 (USD Million)
Table 99 Asia-Pacific: AR Shopping Jewelry Market, by Country, 2023-2028 (USD Million)
Table 100 Rest of the World: AR Shopping Jewelry Market, by Region, 2019-2022 (USD Million)
Table 101 Rest of the World: AR Shopping Jewelry Market, by Region, 2023-2028 (USD Million)
11.5 Beauty and Cosmetics
11.5.1 Development of Accurate Virtual Try-On Features to Drive Market
Table 102 Beauty and Cosmetics: AR Shopping Market, by Application, 2019-2022 (USD Million)
Table 103 Beauty and Cosmetics: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 104 Beauty and Cosmetics: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 105 Beauty and Cosmetics: AR Shopping Market, by Region, 2023-2028 (USD Million)
Table 106 North America: AR Shopping Beauty and Cosmetics Market, by Country, 2019-2022 (USD Million)
Table 107 North America: AR Shopping Beauty and Cosmetics Market, by Country, 2023-2028 (USD Million)
Table 108 Europe: AR Shopping Beauty and Cosmetics Market, by Country, 2019-2022 (USD Million)
Table 109 Europe: AR Shopping Beauty and Cosmetics Market, by Country, 2023-2028 (USD Million)
Table 110 Asia-Pacific: AR Shopping Beauty and Cosmetics Market, by Country, 2019-2022 (USD Million)
Table 111 Asia-Pacific: AR Shopping Beauty and Cosmetics Market, by Country, 2023-2028 (USD Million)
Table 112 Rest of the World: AR Shopping Beauty and Cosmetics Market, by Region, 2019-2022 (USD Million)
Table 113 Rest of the World: AR Shopping Beauty and Cosmetics Market, by Region, 2023-2028 (USD Million)
11.6 Footwear
11.6.1 Increasing Adoption of 3D Imaging to Drive Market
Table 114 Footwear: AR Shopping Market, by Application, 2019-2022 (USD Million)
Table 115 Footwear: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 116 Footwear: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 117 Footwear: AR Shopping Market, by Region, 2023-2028 (USD Million)
Table 118 North America: AR Shopping Footwear Market, by Country, 2019-2022 (USD Million)
Table 119 North America: AR Shopping Footwear Market, by Country, 2023-2028 (USD Million)
Table 120 Europe: AR Shopping Footwear Market, by Country, 2019-2022 (USD Million)
Table 121 Europe: AR Shopping Footwear Market, by Country, 2023-2028 (USD Million)
Table 122 Asia-Pacific: AR Shopping Footwear Market, by Country, 2019-2022 (USD Million)
Table 123 Asia-Pacific: AR Shopping Footwear Market, by Country, 2023-2028 (USD Million)
Table 124 Rest of the World: AR Shopping Footwear Market, by Region, 2019-2022 (USD Million)
Table 125 Rest of the World: AR Shopping Footwear Market, by Region, 2023-2028 (USD Million)
11.7 Groceries
11.7.1 Widespread Adoption of AR-Enabled Smartphones to Drive Market
Table 126 Groceries: AR Shopping Market, by Application, 2019-2022 (USD Million)
Figure 54 Advertising and Marketing to Grow at Fastest Pace During Forecast Period
Table 127 Groceries: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 128 Groceries: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 129 Groceries: AR Shopping Market, by Region, 2023-2028 (USD Million)
Table 130 North America: AR Shopping Groceries Market, by Country, 2019-2022 (USD Million)
Table 131 North America: AR Shopping Groceries Market, by Country, 2023-2028 (USD Million)
Table 132 Europe: AR Shopping Groceries Market, by Country, 2019-2022 (USD Million)
Table 133 Europe: AR Shopping Groceries Market, by Country, 2023-2028 (USD Million)
Table 134 Asia-Pacific: AR Shopping Groceries Market, by Country, 2019-2022 (USD Million)
Table 135 Asia-Pacific: AR Shopping Groceries Market, by Country, 2023-2028 (USD Million)
Table 136 Rest of the World: AR Shopping Groceries Market, by Region, 2019-2022 (USD Million)
Table 137 Rest of the World: AR Shopping Groceries Market, by Region, 2023-2028 (USD Million)
11.8 Other Market Types
Table 138 Other Market Types: AR Shopping Market, by Application, 2019-2022 (USD Million)
Table 139 Other Market Types: AR Shopping Market, by Application, 2023-2028 (USD Million)
Table 140 Other Market Types: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 141 Other Market Types: AR Shopping Market, by Region, 2023-2028 (USD Million)
Table 142 North America: AR Shopping Other Market Types, by Country, 2019-2022 (USD Million)
Table 143 North America: AR Shopping Other Market Types, by Country, 2023-2028 (USD Million)
Table 144 Europe: AR Shopping Other Market Types, by Country, 2019-2022 (USD Million)
Table 145 Europe: AR Shopping Other Market Types, by Country, 2023-2028 (USD Million)
Table 146 Asia-Pacific: AR Shopping Other Market Types, by Country, 2019-2022 (USD Million)
Table 147 Asia-Pacific: AR Shopping Other Market Types, by Country, 2023-2028 (USD Million)
Table 148 Rest of the World: AR Shopping Other Market Types, by Region, 2019-2022 (USD Million)
Table 149 Rest of the World: AR Shopping Other Market Types, by Region, 2023-2028 (USD Million)
12 Augmented Reality (AR) Shopping Market, by Region
12.1 Introduction
Figure 55 China to Register Highest CAGR During Forecast Period
Table 150 AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 151 AR Shopping Market, by Region, 2023-2028 (USD Million)
12.2 North America
Figure 56 North America: AR Shopping Market Snapshot
Table 152 North America: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 153 North America: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
Table 154 North America: AR Shopping Market, by Country, 2019-2022 (USD Million)
Table 155 North America: AR Shopping Market, by Country, 2023-2028 (USD Million)
12.2.1 Recession Impact Analysis
12.2.2 US
12.2.2.1 Presence of Established Technology Providers to Drive Market
12.2.3 Canada
12.2.3.1 Increasing Adoption of AR in Retail and e-Commerce to Drive Market
12.2.4 Mexico
12.2.4.1 Strong Economic Growth and Government Initiatives to Drive Market
12.3 Europe
Figure 57 Europe: AR Shopping Market Snapshot
Table 156 Europe: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 157 Europe: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
Table 158 Europe: AR Shopping Market, by Country, 2019-2022 (USD Million)
Table 159 Europe: AR Shopping Market, by Country, 2023-2028 (USD Million)
12.3.1 Recession Impact Analysis
12.3.2 Germany
12.3.2.1 Thriving Augmented Reality Ecosystem to Drive Market
12.3.3 UK
12.3.3.1 Adoption by Major Retailers to Drive Market
12.3.4 France
12.3.4.1 Growing Advertising and Marketing to Drive Market
12.3.5 Rest of Europe
12.4 Asia-Pacific
Figure 58 Asia-Pacific: AR Shopping Market Snapshot
Table 160 Asia-Pacific: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 161 Asia-Pacific: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
Table 162 Asia-Pacific: AR Shopping Market, by Country, 2019-2022 (USD Million)
Table 163 Asia-Pacific: AR Shopping Market, by Country, 2023-2028 (USD Million)
12.4.1 Recession Impact Analysis
12.4.2 China
12.4.2.1 Increasing Economic Growth and Presence of Advanced Technology Providers to Drive Market
12.4.3 India
12.4.3.1 Massive e-Commerce Consumer Base to Drive Market
12.4.4 Japan
12.4.4.1 Technological Innovations and Consumer Acceptance to Drive Market
12.4.5 South Korea
12.4.5.1 Technological Advancements in AR Hardware to Drive Market
12.4.6 Rest of Asia-Pacific
12.5 Rest of the World
Table 164 Rest of the World: AR Shopping Market, by Market Type, 2019-2022 (USD Million)
Table 165 Rest of the World: AR Shopping Market, by Market Type, 2023-2028 (USD Million)
Table 166 Rest of the World: AR Shopping Market, by Region, 2019-2022 (USD Million)
Table 167 Rest of the World: AR Shopping Market, by Region, 2023-2028 (USD Million)
12.5.1 Recession Impact
12.5.2 South America
12.5.2.1 Rapid Urbanization and Interest of Global Players to Drive Market
12.5.3 Middle East & Africa
12.5.3.1 Growing Luxury Retail Market and e-Commerce to Drive Market
13 Competitive Landscape
13.1 Introduction
13.2 Market Evaluation Framework
Table 168 Overview of Strategies Adopted by Key Players
Figure 59 Companies Adopted Partnership as Key Growth Strategy (2019-2022)
13.2.1 Organic/Inorganic Growth Strategies
13.2.2 Product Portfolio
13.2.3 Geographic Presence
13.2.4 Manufacturing and Distribution Footprint
13.3 Market Share Analysis, 2022
Table 169 Market Share Analysis of Top 5 Players in AR Shopping Market, 2022
13.4 Historical Revenue Analysis, 2018-2022
Figure 60 Historical Revenue Analysis of Major Companies in AR Shopping Market, 2018-2022 (USD Billion)
13.5 Company Evaluation Matrix
13.5.1 Stars
13.5.2 Emerging Leaders
13.5.3 Pervasive Players
13.5.4 Participants
Figure 61 AR Shopping Market: Company Evaluation Matrix, 2022
13.6 Startup/SME Evaluation Matrix
13.6.1 Competitive Benchmarking
Table 170 AR Shopping Market: List of Key Startups/SMEs
Table 171 Competitive Benchmarking for Startups/SMEs: AR Applications
Table 172 Competitive Benchmarking for Startups/SMEs: Offering
Table 173 Competitive Benchmarking of Startups/SMEs: Region
13.6.2 Progressive Companies
13.6.3 Responsive Companies
13.6.4 Dynamic Companies
13.6.5 Starting Blocks
Figure 62 AR Shopping Market: Startup/SME Evaluation Matrix, 2022
13.7 Company Footprint
Table 174 AR Shopping Market: Company Footprint
Table 175 AR Shopping Market: Company Application Footprint
Table 176 AR Shopping Market: Company Offering Type Footprint
Table 177 AR Shopping Market: Company Region Footprint
13.8 Competitive Scenario
13.8.1 Product Launches
Table 178 AR Shopping Market: Product Launches, 2019-2023
13.8.2 Deals
Table 179 AR Shopping Market: Deals, 2019-2023
13.8.3 Others
Table 180 AR Shopping Market: Other Strategies, 2019-2023
14 Company Profiles
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
14.1 Introduction
14.2 Key Players
14.2.1 Alphabet Inc. (Google)
Table 181 Alphabet Inc. (Google): Company Overview
Figure 63 Alphabet Inc. (Google): Company Snapshot
Table 182 Alphabet Inc. (Google): Product Launches
Table 183 Alphabet Inc. (Google): Deals
14.2.2 Apple Inc.
Table 184 Apple Inc.: Company Overview
Figure 64 Apple Inc.: Company Snapshot
Table 186 Apple Inc.: Deals
14.2.3 Microsoft
Table 187 Microsoft: Company Overview
Figure 65 Microsoft: Company Snapshot
Table 188 Microsoft: Product Launches
Table 189 Microsoft: Deals
14.2.4 Meta
Table 190 Meta: Company Overview
Figure 66 Meta: Company Snapshot
Table 191 Meta: Product Launches
14.2.5 PTC
Table 192 PTC: Company Overview
Figure 67 PTC: Company Snapshot
Table 193 PTC: Product Launches
Table 194 PTC: Deals
14.2.6 Seiko Epson Corporation
Table 195 Seiko Epson Corporation: Company Overview
Figure 68 Seiko Epson Corporation: Company Snapshot
Table 196 Seiko Epson Corporation: Product Launches
Table 197 Seiko Epson Corporation: Deals
14.2.7 Wikitude GmbH
Table 198 Wikitude GmbH: Company Overview
14.2.8 Magic Leap, Inc.
Table 199 Magic Leap, Inc.: Company Overview
Table 200 Magic Leap, Inc.: Product Launches
Table 201 Magic Leap, Inc.: Deals
14.2.9 3D Cloud by Marxent
Table 202 3D Cloud by Marxent: Company Overview
Table 203 3D Cloud by Marxent: Product Launches
Table 204 3D Cloud by Marxent: Deals
14.2.10 Vuzix Corporation
Table 205 Vuzix Corporation: Company Overview
Figure 69 Vuzix Corporation: Company Snapshot
Table 206 Vuzix Corporation: Product Launches
Table 207 Vuzix Corporation: Deals
Table 208 Vuzix Corporation: Others
14.2.11 Blippar
Table 209 Blippar: Company Overview
Table 210 Blippar: Product Launches
Table 211 Blippar: Deals
14.3 Other Players
14.3.1 Augment
14.3.2 Viewar GmbH
14.3.3 Zugara, Inc.
14.3.4 Groove Jones
14.3.5 Sciencesoft USA Corporation
14.3.6 8th Wall (Niantic)
14.3.7 Sketchfab, Inc.
14.3.8 Magic Mirror
14.3.9 Holition Ltd.
14.3.10 Overly
14.3.11 Zappar Ltd.
14.3.12 Fingent
14.3.13 Kudan
14.3.14 Inde
14.3.15 Obsess
14.3.16 Oriient
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) Might Not be Captured in Case of Unlisted Companies
15 Appendix
15.1 Insights from Industry Experts
15.2 Discussion Guide
15.3 KnowledgeStore: The Subscription Portal
15.4 Customization Options

Companies Mentioned

  • 3D Cloud by Marxent
  • 8th Wall (Niantic)
  • Alphabet Inc. (Google)
  • Apple Inc.
  • Arcore
  • Augment
  • Auta Super
  • Blippar
  • Fingent
  • Groove Jones
  • Holition Ltd.
  • Inde
  • Kudan
  • Magic Leap, Inc.
  • Magic Mirror
  • Mercedes-Benz
  • Meta
  • Microsoft
  • Obsess
  • Oriient
  • Overly
  • PTC (Vuforia)
  • Sciencesoft USA Corporation
  • Seiko Epson Corporation
  • Sketchfab, Inc.
  • Viewar GmbH
  • Vivino
  • Vuzix Corporation
  • Wikitude GmbH
  • Zappar Ltd.
  • Zugara, Inc.

Methodology

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Table Information

Report AttributeDetails
No. of Pages259
PublishedJuly 2023
Forecast Period2023 - 2028
Estimated Market Value ( USD ) in 2023 $ 3.4 Billion
Forecasted Market Value ( USD ) by 2028 $ 11.6 Billion
Compound Annual Growth Rate28.0%
Regions CoveredGlobal
No. of Companies Mentioned31

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