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Carbonates in Thailand

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    Report

  • 32 Pages
  • November 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 586217
Off-trade volumes of soft drinks are set to grow in Thailand in 2024. The implementation of phase 4 of the sugar tax in 2025, which introduces an additional THB2 levy on beverages with a sugar content of 8-14%, is set to exert substantial pressure on the carbonates category. This tax will likely necessitate continuous product reformulation, compelling companies to innovate by developing reduced sugar or no sugar alternatives.

The Carbonates in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates, Reduced Sugar Carbonates, Regular Carbonates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Carbonates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Implications of fourth phase of sugar tax for market competition in carbonates
  • WHO warning on non-sugar sweeteners poses new challenges for carbonates
  • Carbonates category continually boosted by rebranding and celebrity endorsements
PROSPECTS AND OPPORTUNITIES
  • Cola brands innovate with new flavours and no sugar options to revitalise market
  • Lemonade/lime to expand as brands shift focus from vitamin C to no sugar options
  • Smaller cans for higher margins while promoting standard sizes to maintain sales
CATEGORY DATA
  • Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 5 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 6 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
  • Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
  • Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
SOFT DRINKS IN THAILAND
EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 31 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 35 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 36 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 37 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 38 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 39 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 40 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 41 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 42 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 43 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 44 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 45 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 55 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
  • Fountain sales in Thailand
  • Trends
DISCLAIMER
SOURCES
  • Summary 1 Research Sources