Coffee in Vietnam

In Vietnam, coffee is seeing rising retail value sales but declining retail volume in 2025, as historically high prices and a weak economic backdrop lead households to cut back consumption, trade down and become more cautious with out-of-home occasions. Global supply constraints and elevated input costs force players to balance margin protection with affordability, prompting portfolio rationalisation and a stronger focus on core, value-positioned SKUs.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.