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RTD Tea in Thailand

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    Report

  • 29 Pages
  • January 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 586307
RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also benefitted from the introduction of new “better for you” varieties, with product such as kombucha seeing strong growth in retail channels, albeit from a small base.

The RTD Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea is increasingly perceived as a healthier option
  • New product development helps to drive demand
  • Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties
PROSPECTS AND OPPORTUNITIES
  • Oishi and Ichitan will continue to dominate through investment in new product launches
  • Health and wellness trend to drive demand for kombucha
  • Off-trade sales of RTD tea will see greater competition from foodservice options
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN THAILAND
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Thailand
DISCLAIMER
SOURCES
  • Summary 1 Research Sources