Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 exchange rates.
- The Turkish Personal Hygiene market had total revenues of $233.1 million in 2022, representing a compound annual growth rate (CAGR) of 19% between 2017 and 2022.
- Market consumption volume increased with a CAGR of 0.3% between 2017 and 2022, to reach a total of 381 million units in 2022.
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 21.3% for the five-year period 2022 - 2027, which is expected to drive the market to a value of $612.4 million by the end of 2027.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts
Reasons to Buy
- What was the size of the Turkey personal hygiene market by value in 2022?
- What will be the size of the Turkey personal hygiene market in 2027?
- What factors are affecting the strength of competition in the Turkey personal hygiene market?
- How has the market performed over the last five years?
- How large is Turkey’s personal hygiene market in relation to its regional counterparts?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Evyap Sabun Yag Gliserin San ve Tic AS
- Colgate-Palmolive Co
- Unilever Plc.
- Beiersdorf AG
