Health Coaching Market Report 2025

The health coaching market size has grown strongly in recent years. It will grow from $20.25 billion in 2024 to $22.02 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to increased health consciousness, preventive healthcare trends, chronic disease management needs, corporate wellness programs, and individualized and holistic approaches.

The health coaching market size is expected to see strong growth in the next few years. It will grow to $31.81 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to the evolving healthcare landscape, mental health and well-being awareness, remote and virtual health services, integration with healthcare systems, and government initiatives for preventive healthcare. Major trends in the forecast period include government initiatives for population health, expansion of the aging population and chronic diseases, cultivation of health coaching as a profession, adoption in educational and institutional settings, and integration with health insurance programs.

The increasing prevalence of behavioral health disorders is anticipated to drive the growth of the health coaching market. Behavioral health disorders, often referred to as mental health disorders, encompass a variety of conditions that impact an individual's thoughts, emotions, and behaviors, resulting in significant distress and challenges in daily life. Health coaching offers numerous benefits for individuals facing these disorders, such as personalized support, strategies for behavioral change, accountability and incentives, collaboration with healthcare providers, and a comprehensive approach to wellness. For example, a report from NHS England, a public healthcare organization in the UK, indicated that in 2022, 18% of children aged 7 to 16 and 22% of young individuals aged 17 to 24 were identified as having a probable mental disorder. Among those aged 17 to 22 with such disorders, 14.8% reported living in households with related challenges. As a result, the increasing incidence of behavioral health disorders is propelling the growth of the health coaching market.

The health coaching market is also expected to be propelled by the increasing prevalence of chronic diseases. Chronic diseases progress slowly and persist over an extended period, requiring long-term management. Health coaching plays a crucial role in helping individuals adopt healthier lifestyles to prevent and manage chronic diseases, including dietary changes, increased physical activity, stress management, and better sleep habits. According to the National Library of Medicine in January 2023, the number of people aged 50 and older with at least one chronic condition in the U.S. is projected to reach 142.66 million by 2050. Thus, the rising prevalence of chronic diseases is a significant factor driving the growth of the health coaching market.

Technological advancements are a prominent trend in the health coaching market, with major companies adopting new technologies to sustain their market position. For example, in May 2023, Second Nature Healthy Habits Ltd., a UK-based wellness and fitness services provider, introduced CoachGPT, an AI health coaching tool powered by OpenAI's GPT-3 language model. CoachGPT utilizes conversational AI to help users set goals, track progress, and stay motivated on their health journey. This advanced AI can provide personalized guidance, motivation, and support by answering questions about health and nutrition, offering feedback on progress, and suggesting ways to stay on track.

Major players in the health coaching market are focusing on advanced innovations, including healthcare coaching apps. These mobile applications are designed to provide health coaching services and support to users. In August 2023, Abbott, a U.S.-based healthcare company, launched the Vertigo Coach app in India, a digital health solution for individuals dealing with vertigo. The app serves as a valuable companion, offering support and information round the clock, empowering users with insights into lifestyle choices and exercise tips for holistic vertigo management. This initiative aims to enhance overall well-being by making valuable resources and guidance readily accessible through a user-friendly digital platform.

In March 2022, Eight Sleep, a U.S.-based manufacturer and retailer of sleep fitness products, acquired Span Health for an undisclosed amount. This acquisition is intended to enhance Eight Sleep's online coaching services, opening up new possibilities for future growth by adding comprehensive services and initiatives. Span Health, a UK-based health performance and longevity company, specializes in providing health coaching services.

Major companies operating in the health coaching market include Health Coach Institute, Advanced Wellness Systems LLC, Concentra Inc., American Council On Exercise, UK Health Coaches Association, Noom Inc., Wellcoaches Corporation, Institute for Integrative Nutrition, Precision Nutrition, Duke Integrative Medicine, National Society of Health Coaches, Real Balance Global Wellness Services, Catalyst Coaching Institute, Functional Medicine Coaching Academy, Cleveland Clinic, Dr. Sears Wellness Institute, National Board for Health & Wellness Coaching, National Consortium for Credentialing Health & Wellness Coaches, American Association for Health Education, Vida Health, Omada Health, Welltok Inc., InHealth Coaching, Cerner Wellness, Limeade, The Mayo Clinic, Cigna Corporation, UnitedHealth Group, The Cooper Institute, The International Coach Federation, The Functional Medicine Coaching Academy, The Institute for Integrative Nutrition, The National Wellness Institute.

North America was the largest region in the health coaching market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global health coaching market during the forecast period. The regions covered in the health coaching market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the health coaching market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Health coaching involves the process of assisting individuals or groups in achieving their health goals and making lifestyle changes. This is achieved through collaboration with a trained and certified health coach who guides clients in identifying health concerns, setting realistic goals, and devising personalized plans to attain those objectives.

Primary categories of health coaches include holistic health coaches, wellness health coaches, and primal and paleo health coaches. Holistic health coaches are professionals who support individuals in achieving optimal health and well-being by adopting a holistic approach to wellness. Health coaching is conducted through both online and offline modes and typically spans durations of less than 6 months or between 6 months to 12 months. These coaching services find applications in various areas such as general wellness, weight loss, technology detoxification, smoking cessation, behavioral health, anxiety and depression relief, stress management, sleep support, and managing chronic conditions.

The health coaching market research report is one of a series of new reports that provides health coaching market statistics, including health coaching industry global market size, regional shares, competitors with a health coaching market share, detailed health coaching market segments, market trends and opportunities, and any further data you may need to thrive in the health coaching industry. This health coaching market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The health coaching market includes revenues earned by entities by providing services such as individual health coaching, group health coaching, nutritional guidance, exercise and fitness coaching, weight management, smoking cessation, health education, and workshops. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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