Pet Supplements Global Market Report 2024

The pet supplements market size has grown strongly in recent years. It will grow from $2.12 billion in 2023 to $2.26 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth observed in the historic period can be attributed to several factors including the increase in pet ownership, recommendations from veterinary professionals, the trend toward humanizing pets, a growing population of aging pets, and an increasing awareness regarding preventive care for pets.

The pet supplements market size is expected to see strong growth in the next few years. It will grow to $2.98 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%. The forecasted growth is driven by premium pet products, personalized nutrition, increased healthcare spending, e-commerce dominance, and innovative delivery formats. Major trends include tech integration, tailored formulas, expanded product ranges, online retail, subscriptions, and transparent sourcing/manufacturing.

The increasing concerns about animal welfare are poised to be a significant contributing factor to the growth of the pet supplements market in the future. Animal welfare relates to the conditions in which animals are managed and live. Pet supplements play a crucial role in addressing nutritional needs and treating various diseases, thereby enhancing animal welfare. As of April 2023, data from the American Pet Products Association (APPA), a US-based trade organization, projects a growth in sales for over-the-counter (OTC) medicine and wellness products from $31.5 billion in 2022 to $32.1 billion in 2023. Additionally, the sales of veterinary care and products are expected to increase from $35.9 billion in 2022 to $37.0 billion in 2023. This indicates a growing market for products aimed at improving the health and well-being of pets, driven by heightened concerns about animal welfare. Consequently, the rise in these concerns is expected to drive the pet supplements market forward.

The anticipated increase in expenditure on pet food is expected to drive the growth of the pet supplement market in the future. Pet food, designed for consumption by pets, is commonly sold in pet stores and supermarkets. The humanization of pets has led to a notable shift in consumer behavior, with pet owners increasingly considering their pets as integral family members. This shift in mindset is reflected in the willingness of pet owners to increase spending on pet food. As expenditure on pet food rises, there is a corresponding trend of investing in pet supplements to ensure the health and well-being of pets. For instance, as of October 2023, data from the Bureau of Labor Statistics, a US-based government agency, indicates that U.S. households spent an additional US$4.29 billion, marking a 12.5% increase, on pet food compared to the previous year. Overall pet care spending increased by US$2.73 billion, or 2.7%, reaching a total of US$102.71 billion. This notable increase in spending on pet food underscores the growing trend of prioritizing pet health, thereby driving the growth of the pet supplement market.

Prominent players in the pet supplements market are actively engaged in the development of novel products to address the escalating demands of pet owners. These companies are not only introducing innovative applications and offerings but are also venturing into new segments such as vegan supplements. A noteworthy example is Opal Pets, a US-based vegan animal nutrition provider, which unveiled its latest offering, Perfect Powder, in September 2022. Perfect Powder represents a comprehensive vitamin supplement designed to cater to the needs of pets on a plant-based diet. Enriched with essential elements including calcium, B vitamins, amino acids, L-carnitine, taurine, and other vital minerals for dogs, this powder is formulated using organic Canadian sea kelp and Omega 3s sourced from algae. Opal Pets' strategic move aligns with the industry's commitment to meet the evolving preferences of pet owners and diversify product portfolios to accommodate emerging trends in pet supplementation.

Prominent players in the pet supplements market are placing a strategic emphasis on collaborative efforts to enhance the provision of reliable services to their customers. Strategic collaboration entails a mutually beneficial partnership wherein two or more independent entities join forces to pursue shared goals that align with their respective strategic objectives. Illustratively, in December 2023, Everroot, a US-based dog supplement provider, forged a strategic partnership with Laila Ali Lifestyle, a US-based health supplement provider, resulting in the launch of EverRoot Dog Supplements Soft Chews. This innovative collaboration is geared towards simplifying and enhancing the process for pet parents to ensure their dogs receive essential nutrients crucial for optimal health and well-being. Through such strategic collaborations, major companies in the pet supplements market aim to leverage synergies and provide comprehensive solutions that meet the evolving needs and preferences of pet owners.

In April 2023, Gryphon Investors, a private equity firm based in the United States, successfully acquired Vetnique Labs for an undisclosed sum. This strategic acquisition enriches Gryphon Investors' portfolio of assets by incorporating a range of pet supplements and topical solutions. Vetnique Labs, a U.S.-based company operating in the pet supplements market, specializes in providing pet supplements and skincare products. The integration of Vetnique Labs into Gryphon Investors' portfolio aligns with the firm's strategic objectives, enhancing its presence and offerings in the dynamic and growing market of pet care products.

Major companies operating in the pet supplements market report are Nestle S.A., Bayer AG, Mars Inc., Zoetis Inc., Church & Dwight Co. Inc., Bayer Animal Health, Hill's Pet Nutrition, iVet Professional Formulas, Blue Buffalo Pet Products Inc., Kemin Industries, Merck Animal Health, Ceva Santé Animale, Dechra Pharmaceuticals PLC, Affinity Petcare S.A., Kemin Industries Inc., NOW Foods Inc., Four Paws Inc., Nutramax Laboratories Inc., FoodScience Corporation, PetHonesty, VetriScience Laboratories, Novotech Nutraceuticals, Honest Paws LLC, NutriScience Innovations LLC, Ark Naturals, Dr. Harvey's, Health Extension Pet Care, Aviform Ltd., The Higgins Group Corp., Fromm Family Foods.

North America was the largest region in the pet supplements market in 2023. The regions covered in the pet supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of pet supplements include essential fatty acids, probiotics, antioxidants, multivitamins, enzymes, and other nutritional additives. Essential fatty acids, which are polyunsaturated fatty acids (PUFA), are included in pet supplements to support immune function and the proper development of the brain, eyes, heart, and nervous system. These supplements come in various forms such as chewable tablets, soft gels, capsules, and others, designed for administration to dogs, cats, and other pets. Pet supplements are distributed through various channels, including online e-commerce platforms and retail stores. They serve specific health needs such as skin and coat care, hip and joint support, digestive health, and more for the well-being of pets.

The pet supplement market research report is one of a series of new reports that provides pet supplement market statistics, including the pet supplement industry global market size, regional shares, competitors with a pet supplement market share, detailed pet supplement market segments, market trends, and opportunities, and any further data you may need to thrive in the pet supplement industry. This pet supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The pet supplements market consists of sales of glucosamine, supplements related to vitamins, minerals, amino acids, herbs, botanicals, enzymes and fish oil. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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