Pet Supplements Market Report 2026

The pet supplements market size has grown strongly in recent years. It will grow from $2.43 billion in 2025 to $2.62 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to increasing awareness of pet health management, rising veterinary recommendations for supplements, expansion of premium pet care spending, growing availability of nutraceutical products, wider adoption of supplements in pet diets.

The pet supplements market size is expected to see strong growth in the next few years. It will grow to $3.57 billion in 2030 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to increasing demand for personalized pet nutrition solutions, expansion of online pet supplement sales, rising focus on immune and digestive health supplements, innovation in delivery formats and formulations, growing integration of supplements into daily pet feeding routines. Major trends in the forecast period include growing adoption of preventive pet healthcare supplements, rising demand for condition-specific formulations, expansion of natural and herbal supplements, increasing innovation in functional pet nutrition, enhanced focus on palatability and bioavailability.

Rising concerns about animal welfare are significantly contributing to the growth of the pet supplements market going forward. Animal welfare refers to the physical and psychological well-being of animals, including the conditions in which they are raised, cared for, and treated. As pet owners become more conscious of their pets’ health and quality of life, there is increasing demand for supplements that support nutrition, immunity, joint health, digestion, and disease prevention. Pet supplements play a vital role in enhancing overall wellness and addressing specific health conditions, thereby improving animal welfare outcomes. For instance, according to an April 2023 article published by the American Pet Products Association (APPA), a US-based trade organization, sales of over-the-counter (OTC) pet medicine and wellness products were projected to increase from US$31.5 billion in 2022 to US$32.1 billion in 2023, while veterinary care and product sales were expected to grow from US$35.9 billion to US$37 billion during the same period. Therefore, rising concerns about animal welfare are driving the growth of the pet supplements market.

Prominent players in the pet supplements market are placing a strategic emphasis on collaborative efforts to enhance the provision of reliable services to their customers. Strategic collaboration entails a mutually beneficial partnership wherein two or more independent entities join forces to pursue shared goals that align with their respective strategic objectives. Illustratively, in December 2023, Everroot, a US-based dog supplement provider, forged a strategic partnership with Laila Ali Lifestyle, a US-based health supplement provider, resulting in the launch of EverRoot Dog Supplements Soft Chews. This innovative collaboration is geared towards simplifying and enhancing the process for pet parents to ensure their dogs receive essential nutrients crucial for optimal health and well-being. Through such strategic collaborations, major companies in the pet supplements market aim to leverage synergies and provide comprehensive solutions that meet the evolving needs and preferences of pet owners.

In April 2023, Gryphon Investors, a private equity firm based in the United States, successfully acquired Vetnique Labs for an undisclosed sum. This strategic acquisition enriches Gryphon Investors' portfolio of assets by incorporating a range of pet supplements and topical solutions. Vetnique Labs, a U.S.-based company operating in the pet supplements market, specializes in providing pet supplements and skincare products. The integration of Vetnique Labs into Gryphon Investors' portfolio aligns with the firm's strategic objectives, enhancing its presence and offerings in the dynamic and growing market of pet care products.

Major companies operating in the pet supplements market are Mars, Incorporated, Nestlé S.A., The J.M. Smucker Company, Colgate-Palmolive Company, General Mills, Inc., Diamond Pet Foods Inc., Unicharm Corporation, Saturn Petcare GmbH, Tiernahrung Deuerer GmbH, Nippon Pet Food Co. Ltd., Marukan Co. Ltd., Riverd Corporation Inc., Yantai China Pet Foods Co. Ltd., Real Pet Food Company, Monge & C. S.p.A., Burgess Pet Care, GA Pet Food Partners, Partner in Pet Food, Elmira Pet Products Ltd., Brazilian Pet Foods S/A, Natural Pet Foods, Nutreco.

North America was the largest region in the pet supplements market in 2025. The regions covered in the pet supplements market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the pet supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The pet supplements market consists of sales of glucosamine, supplements related to vitamins, minerals, amino acids, herbs, botanicals, enzymes and fish oil. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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