Printed Signage Global Market Report 2024

Key product categories within printed signage include banners and backdrops, corporate graphics, exhibitions, trade shows, backlit displays, point-of-purchase displays, billboards, and other related items. Banners, characterized by their long and narrow format, are designed for the presentation of information, messages, or advertising. On the other hand, backdrops are large printed panels or fabrics utilized as background displays in various settings. Various print technologies, such as screen, inkjet, sheetfed, among others, are employed for different applications, both indoors and outdoors. Primary end-users of printed signage include the banking, financial services, and insurance (BFSI) sector, retail, transportation and logistics, healthcare, and other industries.

The printed signage market research report provides printed signage market statistics, including printed signage industry global market size, regional shares, competitors with a printed signage market share, detailed printed signage market segments, market trends and opportunities, and any further data you may need to thrive in the printed signage industry. This printed signage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The printed signage market has grown steadily in recent years. It will grow from $36.48 billion in 2023 to $37.33 billion in 2024 at a compound annual growth rate (CAGR) of 2.3%. The expansion observed in the historical period can be attributed to the demand for traditional advertising, retail and point-of-sale displays, event marketing and sponsorship, as well as corporate branding requirements. Additionally, the growth is influenced by the need for wayfinding and informational signage.
The printed signage market is expected to see steady growth in the next few years. It will grow to $40.89 billion in 2028 at a compound annual growth rate (CAGR) of 2.3%. The anticipated growth in the forecast period can be ascribed to emerging trends in customization and personalization, the promotion of e-commerce and online retail, adoption of sustainable and eco-friendly practices, integration with digital technologies, and the prominence of event branding and experiential marketing. Key trends expected in the forecast period involve the exploration of 3D printing for signage, the incorporation of augmented reality (AR) in signage design, a heightened focus on indoor air quality in signage materials, a surge in demand for wayfinding signage, and the application of artificial intelligence (AI) in content optimization.

The surge in the retail industry's emphasis on advertising is anticipated to drive the growth of the printed signage market. The retail sector encompasses businesses offering products and services to consumers. Advertising, denoting the diverse channels and methods employed by retailers to promote their offerings and enhance brand visibility, plays a crucial role. Printed signage stands out as a prevalent and effective tool in retail advertising, enabling the communication of brand messages, promotion of products, and creation of an attractive shopping ambiance. Notably, reports from Sensor Tower Inc. in August 2022 revealed that retail spending on advertising in the US reached nearly $2.7 billion in the first quarter of 2021, marking a 6.5% increase from the previous year. Moreover, retail ad spending in 2021 amounted to $870 million, reflecting a substantial 51% surge compared to 2019. Consequently, the heightened focus of the retail industry on advertising is a key driver for the printed signage market.

The escalating economic health is poised to fuel the expansion of the printed signage market. Economic health, indicative of the overall well-being and performance of an economy, directly influences businesses' decision to invest in advertising and promotional materials. A robust economic environment prompts increased consumer spending and market activity, compelling businesses to leverage printed signage for marketing, branding, and customer engagement. As of August 2022, Trading Economics reports a projected GDP growth rate of 1.90% for the United States by the end of the current quarter, with a long-term outlook indicating rates of approximately 1.70% in 2024 and 1.80% in 2025. This positive economic outlook is contributing to the growth of the printed signage market.

The printed signage market is witnessing a prominent trend of product innovation, with major companies actively developing cutting-edge offerings to enhance their market positioning. Seiko Epson Corporation, a Japanese electronics company, exemplifies this trend by introducing two new signage printers, the SC-R5030L and SC-R5030. These printers utilize resin ink with diverse applications, featuring rapid lamination and exceptional scratch resistance. The innovative SC-R5030L and SC-R5030 enable a broader range of applications for display in retail settings, encompassing graphic printing, as well as high-value uses such as wallpaper, soft signage, and decorating. With UltraChrome water-based resin inks, these 64-inch sign printers facilitate printing on various materials such as vinyl, banners, canvas, film, textiles, paper, and wall-covering media.

Prominent players in the printed signage market are pioneering cutting-edge products such as paper displays to present dynamic information in an eco-friendly manner. Electronic paper displays, also referred to as e-paper, replicate the appearance of ink on paper. In November 2022, Ynvisible Interactive, a Canadian signage display manufacturer, introduced a cost-effective and energy-efficient signage solution. Tailored for diverse applications such as point-of-purchase displays in retail outlets, this solution not only minimizes the environmental impact of digital signage but also boasts a competitive pricing advantage, being up to five times more economical than comparable offerings in the market. This makes it an appealing choice for businesses seeking a sustainable and cost-efficient signage solution.

In April 2022, the UK-based digital signage solutions provider, ADXBA Limited, successfully merged with Astra Signs Limited. This strategic alliance aims to enhance operational efficiencies through increased scale, delivering substantial value to our collective customer base while fostering innovation through advanced technology. The collaboration will empower Astra Signs to extend its reach nationwide and further enhance its expertise in digital signage, facilitated by the capabilities brought in by ADXBA. As a UK-based company specializing in both traditional and digital signage solutions, Astra Signs Limited is recognized for its comprehensive offerings of printed signage products and services.

Major companies operating in the printed signage market report are Avery Dennison Corporation, Spandex Ltd., Igepa group GmbH & Co. KG, Orafol Europe GmbH, Kelly Signs Inc., Lintec Corporation, 3A Composites Holding AG, Signs Express Ltd., EhKo Sign Industries Kft., Identity Group, L And H Sign Company Inc., James Printing And Signs, Chandler Inc., Galaxy Signage, RGLA Solutions Inc., Mactac LLC, Accel Group, AJ Printing & Graphics, Daybrazil SA, Design Communications Ltd., Crawford Industries L.L.C., Neenah Inc., RJ Courtney LLC, Midwest Sign & Screen Printing Supply Co., Fastsigns International Inc., Sabre Digital Creative, NPS Holdings, The Sign Authority Inc., Vista Print, BE Meyers & Co.

North America was the largest region in the printed signage market in 2023. The regions covered in the printed signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the printed signage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The printed signage market consists of sales of posters, banners, signs, vehicle wraps, decals, and labels, which are used in providing printed signage services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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