Printed Signage Market Report 2025

The printed signage market size has grown marginally in recent years. It will grow from $36.82 billion in 2024 to $37.46 billion in 2025 at a compound annual growth rate (CAGR) of 1.7%. The growth in the historic period can be attributed to traditional advertising demand, retail and point-of-sale displays, event marketing and sponsorship, corporate branding needs, wayfinding, and informational signage.

The printed signage market size is expected to see steady growth in the next few years. It will grow to $42.43 billion in 2029 at a compound annual growth rate (CAGR) of 3.2%. The growth in the forecast period can be attributed to customization and personalization trends, e-commerce and online retail promotion, sustainable and eco-friendly practices, integration with digital technologies, event branding, and experiential marketing. Major trends in the forecast period include exploration of 3d printing for signage, integration of augmented reality (AR) in signage design, focus on indoor air quality in signage materials, growth in demand for wayfinding signage, application of artificial intelligence (AI) in content optimization.

The growing emphasis on advertising within the retail industry is expected to drive the growth of the printed signage market. The retail industry encompasses all businesses that provide products and services to consumers. Advertising includes the various channels and methods retailers use to promote their offerings and attract customers. Printed signage serves as a widely used and effective advertising tool in this sector, allowing retailers to communicate their brand message, showcase products or promotions, and create an inviting shopping atmosphere. For instance, in 2023, Amazon, a US-based e-commerce company, reported advertising and promotional costs totaling $16.9 billion, $20.6 billion, and $20.3 billion in 2021, 2022, and 2023, respectively. Therefore, the retail industry's increasing focus on advertising is driving the growth of the printed signage market.

The escalating economic health is poised to fuel the expansion of the printed signage market. Economic health, indicative of the overall well-being and performance of an economy, directly influences businesses' decision to invest in advertising and promotional materials. A robust economic environment prompts increased consumer spending and market activity, compelling businesses to leverage printed signage for marketing, branding, and customer engagement. As of August 2022, Trading Economics reports a projected GDP growth rate of 1.90% for the United States by the end of the current quarter, with a long-term outlook indicating rates of approximately 1.70% in 2024 and 1.80% in 2025. This positive economic outlook is contributing to the growth of the printed signage market.

Product innovation is a significant trend gaining traction in the printed signage market. Leading companies in this sector are developing new products to enhance their market position. For example, in September 2024, Seiko Epson Corporation, a Japan-based electronics firm, launched the SureColor SC-S9100, a 64-inch signage printer designed to improve the capabilities of sign-makers and print professionals. The SC-S9100 produces high-quality outputs for various applications, including billboards, vehicle wraps, wallpapers, and point-of-sale displays. It offers a 9% productivity increase over its predecessor, the SC-S80600, while maintaining a print resolution of 1,440 x 1,440 DPI. Notable features include a user-replaceable PrecisionCore Micro TFP printhead to minimize maintenance downtime and an enhanced drying system that prevents smudging by curing prints before they reach the take-up reel. Additionally, the SC-S9100 supports the Epson Cloud Solution Port (ECSP), allowing for remote monitoring and management of printing operations.

Prominent players in the printed signage market are pioneering cutting-edge products such as paper displays to present dynamic information in an eco-friendly manner. Electronic paper displays, also referred to as e-paper, replicate the appearance of ink on paper. In November 2022, Ynvisible Interactive, a Canadian signage display manufacturer, introduced a cost-effective and energy-efficient signage solution. Tailored for diverse applications such as point-of-purchase displays in retail outlets, this solution not only minimizes the environmental impact of digital signage but also boasts a competitive pricing advantage, being up to five times more economical than comparable offerings in the market. This makes it an appealing choice for businesses seeking a sustainable and cost-efficient signage solution.

In April 2022, the UK-based digital signage solutions provider, ADXBA Limited, successfully merged with Astra Signs Limited. This strategic alliance aims to enhance operational efficiencies through increased scale, delivering substantial value to our collective customer base while fostering innovation through advanced technology. The collaboration will empower Astra Signs to extend its reach nationwide and further enhance its expertise in digital signage, facilitated by the capabilities brought in by ADXBA. As a UK-based company specializing in both traditional and digital signage solutions, Astra Signs Limited is recognized for its comprehensive offerings of printed signage products and services.

Major companies operating in the printed signage market include Avery Dennison Corporation, Spandex Ltd., Igepa group GmbH & Co. KG, Orafol Europe GmbH, Kelly Signs Inc., Lintec Corporation, 3A Composites Holding AG, Signs Express Ltd., EhKo Sign Industries Kft., Identity Group, L And H Sign Company Inc., James Printing And Signs, Chandler Inc., Galaxy Signage, RGLA Solutions Inc., Mactac LLC, Accel Group, AJ Printing & Graphics, Daybrazil SA, Design Communications Ltd., Crawford Industries L.L.C., Neenah Inc., RJ Courtney LLC, Midwest Sign & Screen Printing Supply Co., Fastsigns International Inc., Sabre Digital Creative, NPS Holdings, The Sign Authority Inc., Vista Print.

North America was the largest region in the printed signage market in 2024. The regions covered in the printed signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the printed signage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Printed signage encompasses visual displays and communication materials generated by printing images, text, or graphics onto a physical substrate. The creation process typically involves designing content using graphic design software and then printing it onto a suitable material.

Key product categories within printed signage include banners and backdrops, corporate graphics, exhibitions, trade shows, backlit displays, point-of-purchase displays, billboards, and other related items. Banners, characterized by their long and narrow format, are designed for the presentation of information, messages, or advertising. On the other hand, backdrops are large printed panels or fabrics utilized as background displays in various settings. Various print technologies, such as screen, inkjet, sheetfed, among others, are employed for different applications, both indoors and outdoors. Primary end-users of printed signage include the banking, financial services, and insurance (BFSI) sector, retail, transportation and logistics, healthcare, and other industries.

The printed signage market research report is one of a series of new reports that provides printed signage market statistics, including printed signage industry global market size, regional shares, competitors with a printed signage market share, detailed printed signage market segments, market trends and opportunities, and any further data you may need to thrive in the printed signage industry. This printed signage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The printed signage market consists of sales of posters, banners, signs, vehicle wraps, decals, and labels, which are used in providing printed signage services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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