Womens Health Diagnostics Global Market Report 2024

The womens health diagnostics market has grown strongly in recent years. It will grow from $32.9 billion in 2023 to $35.56 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The expansion observed in the historical period can be ascribed to heightened awareness and education, a growing female population aged over 40, government initiatives addressing women's health, trends in preventive healthcare, and shifts in lifestyles and health-related concerns.

The womens health diagnostics market is expected to see strong growth in the next few years. It will grow to $49.27 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%. The anticipated expansion in the forecast period can be credited to the increasing occurrence of reproductive health issues, a burgeoning aging female population, advancements in personalized medicine, the widening influence of genetic testing, and a heightened emphasis on non-communicable diseases. Key trends expected in this forecast period encompass menopause management, emphasis on preventive and early detection measures, a focus on inclusivity and diversity, the impact of pandemic-driven digitalization, and considerations related to environmental and lifestyle factors.

The anticipated growth in the women's health diagnostics market is expected to be propelled by the increasing prevalence of chronic diseases. Chronic diseases are enduring conditions that typically progress gradually, necessitating ongoing management and care. The escalating prevalence of these conditions creates a heightened demand for women's health diagnostics, essential for identifying and monitoring diseases such as breast cancer, cervical cancer, and reproductive disorders. For example, data from the National Library of Medicine, a US-based agency, revealed that by 2050, the number of individuals in the US aged 50 and older with at least one chronic condition is projected to reach 142.66 million, underscoring how the rise in chronic diseases among women is a key driver for the growth of the women's health diagnostics market.

The increasing demand for personalized medicine is poised to drive the growth of the women's health diagnostics market. Personalized medicine involves utilizing knowledge about an individual's genes or proteins to prevent, detect, or treat diseases. This approach enables healthcare providers to develop treatment plans tailored to a woman's unique genetic, molecular, and clinical profile, often involving targeted therapies based on genetic markers or specific biomarkers. In 2022, the US Food and Drug Administration (FDA) approved 12 personalized medicines, constituting around 34% of all newly approved therapeutic molecular entities, as reported by the Personalized Medicine Coalition, a US-based professional membership organization. Hence, the increasing demand for personalized medicine is a significant driver for the growth of the women's health diagnostics market.

The prevailing trend gaining momentum in women's health diagnostics is technological advancements in personalized health solutions. Major players within the women's health diagnostics market are directing their efforts towards technological innovations and the development of new products to enhance diagnostic capabilities and maintain their market position. For example, in February 2022, FemTec Health, Inc., a US-based women's health company, introduced a direct-to-consumer (D2C) brand named Awesome Woman, offering personalized health and wellness products for women across various life stages. The brand employs AI, machine learning, and customer data encompassing genomics, genetics, and health history to create customized offerings. These personalized subscription boxes may include vitamins, probiotics, and at-home tests tailored to individual needs. Users can choose specific health focus areas such as vaginal and urinary health, reproductive health, hormone balance, and beauty. Additionally, the service provides telehealth support to enhance the overall customer experience and accessibility to healthcare professionals.

Prominent companies in the women's health diagnostics market are concentrating on product innovations, exemplified by the development of premium ultrasound systems, to reinforce their market standing. A premium ultrasound system is an advanced medical imaging device designed for detailed and high-quality imaging of internal structures in the human body, specifically tailored for obstetrics and gynecology within Samsung's HERA platform. In February 2023, Samsung’s digital radiography and ultrasound business unveiled the HERA W10 Elite, a cutting-edge women’s health ultrasound system. This system is equipped with a suite of artificial intelligence (AI) tools and clinical applications, signifying a significant advancement in the diagnostic experience for women's health. The HERA W10 Elite features advanced capabilities such as MV-Flow for displaying blood flow intensity, BiometryAssist for convenient fetal growth parameter measurement, and precise analytics to aid clinicians in diagnosis.

In May 2021, Ro, a US-based healthcare company specializing in virtual consultations and telehealth services, acquired Modern Fertility for an undisclosed amount. Through this acquisition, Ro aims to integrate Modern Fertility into its nationwide platform, enhancing operational capabilities and expanding personalized healthcare experiences. This strategic move allows Modern Fertility to accelerate growth, broaden its community, and provide additional tools and services to empower women in their health and future prospects, leveraging Ro's established infrastructure. Modern Fertility, a US-based company, specializes in developing home diagnostic kits for women.

Major companies operating in the womens health diagnostics market report are Becton Dickinson And Company, F. Hoffmann-La Roche AG, General Electric Company, Koninklijke Philips N.V., Quest Diagnostics Incorporated, Siemens Healthineers, Abbott Laboratories, BioMérieux SA, Hologic Inc., PerkinElmer Inc., Cardinal Health Inc., Alere Inc., Carestream Health Inc., Mankind Pharma Limited, Procter & Gamble Co., Trinity Biotech plc, Medgyn Products Inc., URIT Medical Electronic Co. Ltd, Sonic Healthcare Limited, Fujifilm Holdings Corporation, Thermo Fisher Scientific Inc., Illumina Inc., Myriad Genetics Inc., Agilent Technologies Inc., Bio-Rad Laboratories Inc., Danaher Corporation, Genomic Health Inc., Invitae Corporation, Natera Inc., QIAGEN N.V., Opko Health Inc., Sysmex Corporation, Exact Sciences Corporation, Foundation Medicine Inc., Laboratory Corporation of America Holdings, NeoGenomics Laboratories Inc.

North America was the largest region in the women's health diagnostics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global women's health diagnostics market report during the forecast period. The regions covered in the womens health diagnostics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the womens health diagnostics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of women's health diagnostics include accessories and consumables, diagnostic tests, and diagnostic devices. Accessories and consumables encompass a variety of supplementary items and materials utilized in diagnostic procedures tailored to women's health. These items contribute to improving the accuracy, convenience, and effectiveness of diagnostic tests and examinations for women. Applications of these accessories and consumables span diverse areas such as osteoporosis testing, ovarian cancer testing (OVC), cervical cancer testing, breast cancer testing, pregnancy and fertility testing, prenatal genetic screening, carrier testing, infectious disease testing, sexually transmitted disease (STD) testing, and ultrasound testing. These diagnostics find application across various end users, including hospitals and clinics, diagnostic and imaging centers, homecare settings, and other relevant end-user contexts.

The women's health diagnostics market research report provides women's health diagnostics market statistics, including women's health diagnostics industry global market size, regional shares, competitors with a women's health diagnostics market share, detailed women's health diagnostics market segments, market trends and opportunities, and any further data you may need to thrive in the women's health diagnostics industry. This women's health diagnostics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The women's health diagnostics market includes revenues earned by entities by providing women's health diagnostics, including pregnancy tests, breast imaging equipment, and hormone level tests. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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