Lingerie Market Outlook, 2028

Lingerie, or intimate women's clothes, has a long and intriguing history stretching back to prehistoric times. The loincloth, which was worn by both men and women in ancient civilizations such as Greece, Rome, and Egypt, was arguably the first known type of underwear. To enhance their breasts, women in ancient cultures used a form of corset-like garment called a strophium. Women used a sort of corset known as a cotte during the middle Ages. This was a long, tight-fitting garment that was worn over the body and laced up the back to slim the figure. Lingerie grew more blatantly seductive in the mid to late twentieth century, with the advent of designs such as the bikini brief, thong, and push-up bra. This era also witnessed the growth of underwear as a fashion item, with high-end lingerie lines created by designers such as Victoria's Secret and La Perla. Lingerie is now worn for a multitude of purposes, such as comfort, support, and fashion. It is available in a variety of styles, from functional to whimsical, and in a variety of sizes to fit all body shapes. Women use lingerie for a number of reasons. Many women wear lingerie for comfort. A well-fitting bra or panties may give support while also preventing pain or chafing. Lingerie, particularly bras, may give support for women's bodies. A good bra may raise and contour the breasts, resulting in a more attractive look. Lingerie may make women feel more confident and seductive. Knowing they are wearing something lovely and seductive beneath their clothing may enhance their confidence and make them appear more appealing. Lingerie may be used as a seductive tactic. Lingerie, whether it's a lacy bra and panty set or a silky slip, may help women feel more desirable and create an atmosphere of closeness with their spouse. Lingerie can also be worn for fashion purposes. Lingerie may be a means for women to exhibit their particular style and feel stylish, whether it's a vivid colour or a current style.

According to the research report, “Global Lingerie Market Outlook, 2028” the market is anticipated to reach market size of USD 113.92 Billion, increasing from USD 78.72 Billion in 2022.The market is projected to grow with 6.47% CAGR for 2023-28. The lingerie wear market is expected to grow further. As the world's population increases, so the market opportunity for lingerie wear also increases. Furthermore, lingerie wear is becoming more popular in emerging economies, particularly in Asia and South America. More people are able to purchase high-end lingerie wear as disposable income rises in various regions of the world. This is especially true in emerging markets, where the middle class is expanding. Lingerie wear is getting increasingly popular and is no longer limited to the realm of underwear. It is increasingly being incorporated into fashion trends, with several designers including lingerie-inspired designs in their collections. The rise of e-commerce has made purchasing lingerie wear easier than ever, especially for individuals who live in rural places or prefer to shop online. This has enhanced market accessibility and made it easier for customers to find what they are seeking for. The body positivity movement has also influenced the lingerie sector. There is now a growing need for lingerie wear that accommodates a broader range of body types and sizes, which has resulted in a broader range of styles and sizes being made accessible on the market.

The market is being driven by the growing trend of using flexible materials in the production of lingerie. The use of diverse fabrics such as lace, cotton, nylon, silk, and sheer can also be ascribed to the increase in demand for and use of lingerie. Lingerie designers are focusing on making products made from rich materials such as embroidery, lace, and others. As a result, such variables are anticipated to promote growth during the predicted period. The aforementioned causes are changing consumer attention to these types of products, which eventually encourages designers and producers to present similar attractive lingerie fit for a variety of functions. Consumer demand for one-piece and seamless intimate clothing, which provide a more natural look, is driving market expansion. Additionally, good fabric design finished application and the addition of a wide range of colours in the product line are major aspects driving consumer demand for lingerie. Yet, the lack of plus-size underwear to fit a wide range of sizes is projected to stifle expansion. Furthermore, underwear is high priced and pricey since it is created using complex and expensive machinery, which is projected to impede growth during the projection period. In contrast, numerous main players are investing and spending to develop lingerie for all shapes and sizes, which is expected to show significant growth opportunities for the market.

Based on product types which include Knickers or Panties, Brassiere, Shapewear and Others. Panties are a trendy and in-demand lingerie wear product. Panties are available in a number of styles, fabrics, and designs to accommodate a wide range of preferences and demands. Panties, briefs, boyshorts, and bikini-style panties are all popular styles. A variety of factors influence panty demand, including fashion trends, comfort, utility, and personal preferences. The lingerie wear market is a multibillion-dollar industry, with knickers playing an important role. In the lingerie wear market, bikini and brief style panties are fashionable and in demand. Bikini panties often have a low-rise waistband and high-cut leg openings. This panty provides moderate coverage while being fashionable and feminine. Bikini bottoms are frequently composed of lightweight, breathable materials that are comfortable to wear on a daily basis. This panty type is particularly popular during the summer months and is frequently paired with low-rise trousers or skirts. Brief panties, on the other hand, have a higher waistline and greater covering than bikini pantyhose. Women who want a bit extra support and covering, as well as those who want to smooth out their stomach, often prefer this style of panty. Brief panties are available in a variety of cuts, including full briefs, high-waisted briefs, and control briefs, to accommodate a variety of demands and tastes.

High-waist and boyshort panties are other popular lingerie wear styles, and many women prefer these styles for a variety of reasons. High-waist panties have a higher waistband that usually sits above the belly button. Women who desire extra covering and support around their stomach frequently prefer this kind of panty. High-waisted trousers can also help to thin and curve the waistline and produce a sleek silhouette. This design is popular among women who prefer vintage or retro clothing or who wish to achieve a specific look with their attire. Boyshort panties, on the other hand, have a low-rise waistband and a longer leg cut, providing more coverage than a standard bikini style. Women, who desire extra covering around the hips and thighs, or who find classic bikini styles unpleasant or unsightly, typically prefer this form of panty. Boyshorts are also a good choice for sports activities because they provide greater coverage and support while remaining comfortable to wear. Thongs, G-strings, seamless panties, and other varieties of panties are available on the market in addition to high-waist and boyshort versions. Finally, the choice of panty style is a matter of personal preference and what is comfortable and flattering for each particular lady.

The shapewear market will expand in the future. This is due to a number of factors. For starters, as individuals become more health-conscious and active, there is an increasing desire for apparel that offers support, comfort, and performance-enhancing benefits. Shapewear can improve posture, minimise muscular fatigue, and give support when exercising. As a result, it is gaining popularity among women who wish to keep an active lifestyle while feeling comfortable and confident in their apparel. Second, the fashion industry is always changing, and shapewear can play an important role in developing a specific appearance or silhouette. Shapewear can assist to smooth out curves, conceal bumps and lumps, and give you a more streamlined appearance. This is especially crucial for women who want to appear their best for special occasions or gatherings. Lastly, technological and material science developments have resulted in the creation of new and creative shapewear devices that are more comfortable, effective, and cheaper than ever before. With the rise of sustainable and ethical fashion comes an increased desire for eco-friendly and responsibly manufactured shapewear.

Based on the pricing Rang which includes Economy and Premium. The market price range for lingerie products is wide, and there is demand for both economy and quality products. While some customers may prefer to buy less expensive underwear, others may be prepared to pay a higher price for high-quality, luxury lingerie. Economical underwear is frequently less priced and created with simpler designs and less expensive materials. Customers who want simple, everyday underwear at a lower price point are drawn to these items. Other clients, however, may want to buy economy lingerie simply because they like a more minimalist or subdued appearance. Premium lingerie products, on the other hand, are often made with higher quality materials, such as silk or lace, and feature more intricate designs and detailing. These products may be more expensive, but they offer a luxurious look and feel that can be desirable for special occasions or as a treat for oneself.

Based on the material types which includes Satin, Cotton, Silk, Nylon and Others. Satin is a smooth, silky cloth with a sumptuous feel and look. It's frequently used to produce lingerie items including bras, knickers, and nightgowns. Satin lingerie is popular because it is smooth and comfortable on the skin, drapes elegantly, and has a rich silky sheen. Other textiles, however, are equally popular in the lingerie wear market. Cotton is another popular underwear fabric since it is breathable, soft, and simple to care for. Based on the Distribution channel which includes Specialty Stores, Online, Supermarkets/Hypermarkets, and Other Distribution Channels. Specialty stores, such as lingerie boutiques and department stores, offer a wide selection of lingerie products and often have knowledgeable sales staff that can provide personalized recommendations and advice. Customers who prefer a more hands-on shopping experience may enjoy visiting specialty stores to see and touch products in person before making a purchase. These stores may also offer exclusive or hard-to-find products that are not available elsewhere. Online retailers have become increasingly popular for lingerie shopping due to their convenience and wide selection. Customers can shop from the comfort of their own homes and easily compare prices and styles across multiple retailers. Online retailers often offer a larger selection of products than physical stores, making it easier for customers to find exactly what they're looking for. However, shopping online may not be as personal or interactive as shopping in-store, and customers may have to wait for their purchases to be delivered.

One of the largest and most dominant regions in the lingerie wear market is Asia pacific. Countries such as China, Japan, and South Korea have emerged as major players in the industry, with many local brands gaining popularity both domestically and internationally. Asian lingerie brands are known for their innovative designs, affordable prices, and attention to comfort and functionality. Additionally, many Asian manufacturers have invested heavily in technology and automation, allowing them to produce high-quality lingerie at a lower cost. Another region that has seen significant growth in the lingerie wear market is Europe. Countries such as France, Italy, and the UK are home to some of the worlds most iconic and renowned lingerie brands, including Victoria's Secret, Agent Provocateur, and La Perla. European lingerie brands are known for their high-quality materials, intricate designs, and attention to detail. Additionally, Europe has a long history of lingerie production, with many manufacturers having been in operation for generations. North America is also a significant region in the lingerie wear market, with many popular brands and retailers based in the United States and Canada. American lingerie brands are known for their diverse styles and inclusive size ranges, with many brands catering to a wide variety of body types and preferences. Additionally, the rise of e-commerce has allowed for the growth of online lingerie retailers, making it easier for customers to access a wide variety of products.

The emphasis on sustainability and eco-friendliness has been a significant development in the lingerie wear business. Many lingerie producers are now using environmentally friendly materials in their goods, such as organic cotton, bamboo, and recycled fabrics. Furthermore, several manufacturers are using sustainable production practises to reduce waste and lessen their environmental impact. Another development in the lingerie industry is a greater emphasis on inclusivity and diversity. Many lingerie businesses are increasing their size ranges to provide customers of all body types with a greater range of sizes and styles. In order to promote inclusivity and diversity, some firms are incorporating models of various ages, ethnicities, and abilities in their advertising campaigns. In terms of laws, governments all over the world have put in place different safeguards to assure the safety and quality of lingerie items. For example, the European Union has imposed tight rules on the use of chemicals in textile manufacture, including the usage of hazardous substances such as azo dyes and formaldehyde. The United States also has rules in place to safeguard the safety of textile products, including flammability and labelling requirements. Furthermore, certain countries have laws in place to ensure the ethical and equitable treatment of textile workers. The United Kingdom, for example, has introduced the Modern Slavery Act, which requires corporations to declare what they are doing to combat slavery and human trafficking in their supply chains.

Covid-19 Impacts:

The COVID-19 pandemic has had a significant impact on the lingerie wear market, with both positive and negative effects on the industry. On the negative side, the pandemic has resulted in a decrease in overall consumer spending, as many people have faced financial uncertainty and job losses. This has led to a decline in demand for non-essential items such as lingerie, as people have focused on purchasing essential goods and services. Additionally, the closure of physical retail stores and the reduction in foot traffic due to lockdowns and social distancing measures has led to a decrease in sales for many lingerie brands and retailers. This has resulted in significant revenue losses for businesses, particularly those that rely heavily on brick-and-mortar retail sales. However, on the positive side, the pandemic has also led to an increase in online shopping and e-commerce sales. With people spending more time at home, there has been a shift towards online shopping, including for lingerie wear. Many lingerie brands and retailers have adapted by improving their online presence and investing in digital marketing, which has helped to offset some of the losses from physical retail sales.

Major Companies present in the market:

Jocky International, Inc., Victoria's Secret, Triumph International, Vedette Shapewear, Spanx Llc, Hanesbrand Inc, Leonisa S.A., Wacoal Ltd, Belly Bandit, Annette International Corporation, Rago Shapewear, Lytess, Chantelle Group, Mas Holdings, Phillips-Van Heusen Corporation, Hanky Panky, Honey Birdette, Aimer Group, Hunkemoller International B.V., Miraclesuit

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Lingerie market with its value and forecast along with its segments
• Region-wise Lingerie market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type:

• Knickers or Panties
• Brassiere
• Shapewear
• Others

By Pricing Rang:

• Economy
• Premium

By Material:

• Satin
• Cotton
• Silk
• Nylon
• Others

By Distribution channel:

• Hypermarket/Supermarket
• Specialty Stores
• Online
• Others

By Knickers or Panties:

• Brief
• Bikini
• Boyshort
• Hi-waist
• Others

By Brassiere:

By Types:

• Non-Padded
• Padded

By Style:

• Sports Bra
• Nursing Bra
• Convertible / Multi-way Bra
• Adhesive/ Stick-on Bra
• Others (StraplessBra, Backless Bra etc)

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Lingerie industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.