According to the report the global customer intelligence platform market reached a value of USD 1.86 billion in 2022. Aided by the escalating need for personalised customer experiences and the expansion of applications of customer intelligence in various sectors, the market is projected to further grow at a CAGR of 19.47% between 2023 and 2028 to reach a value of USD 6.4 billion by 2028.
A customer intelligence platform is a comprehensive toolset that assists businesses in collecting, analysing, and utilising customer data for delivering personalised and relevant experiences. It plays a significant role in improving customer retention, enhancing the efficiency of marketing campaigns, and driving overall business growth. Moreover, customer intelligence platforms are increasingly utilised across numerous industries, including retail, e-commerce, banking, insurance, and telecommunications.
The rising focus on delivering personalised customer experiences is primarily propelling the global customer intelligence platform market growth. As consumers are becoming more informed and demanding, the need for understanding customer behaviour and preferences has soared. This shift has sparked a surge in the demand for customer intelligence platforms that can collect and analyse customer data to provide insights for crafting personalised experiences.
Moreover, the increasing trend of digitalisation has further amplified the significance of customer intelligence platforms. The transition to online platforms has provided businesses with an abundance of customer data. However, harnessing this data and extracting valuable insights from it is a complex task. Customer intelligence platforms make this process simpler and more efficient, leading to their growing popularity among businesses of all sizes.
The widening applications of customer intelligence platforms in various sectors also play an instrumental role in the customer intelligence platform market expansion. In the retail and e-commerce industry, customer intelligence platforms are used to understand shopping patterns, preferences, and behaviours to deliver tailored product recommendations and promotions. The banking and insurance sector utilises these platforms for risk assessment, fraud detection, and optimising customer service. The telecommunications industry leverages customer intelligence for improving network performance, customer segmentation, and enhancing customer loyalty.
Moreover, the increasing demand for real-time customer insights has propelled an increased focus on customer intelligence platforms. With the rapidly changing customer preferences and market dynamics, businesses need to adapt quickly to stay competitive. Real-time customer intelligence allows businesses to react to changes instantly, providing them with a competitive edge. This, in turn, has further catalysed the customer intelligence platform market development.
Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of these reports today.
*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
A customer intelligence platform is a comprehensive toolset that assists businesses in collecting, analysing, and utilising customer data for delivering personalised and relevant experiences. It plays a significant role in improving customer retention, enhancing the efficiency of marketing campaigns, and driving overall business growth. Moreover, customer intelligence platforms are increasingly utilised across numerous industries, including retail, e-commerce, banking, insurance, and telecommunications.
The rising focus on delivering personalised customer experiences is primarily propelling the global customer intelligence platform market growth. As consumers are becoming more informed and demanding, the need for understanding customer behaviour and preferences has soared. This shift has sparked a surge in the demand for customer intelligence platforms that can collect and analyse customer data to provide insights for crafting personalised experiences.
Moreover, the increasing trend of digitalisation has further amplified the significance of customer intelligence platforms. The transition to online platforms has provided businesses with an abundance of customer data. However, harnessing this data and extracting valuable insights from it is a complex task. Customer intelligence platforms make this process simpler and more efficient, leading to their growing popularity among businesses of all sizes.
The widening applications of customer intelligence platforms in various sectors also play an instrumental role in the customer intelligence platform market expansion. In the retail and e-commerce industry, customer intelligence platforms are used to understand shopping patterns, preferences, and behaviours to deliver tailored product recommendations and promotions. The banking and insurance sector utilises these platforms for risk assessment, fraud detection, and optimising customer service. The telecommunications industry leverages customer intelligence for improving network performance, customer segmentation, and enhancing customer loyalty.
Moreover, the increasing demand for real-time customer insights has propelled an increased focus on customer intelligence platforms. With the rapidly changing customer preferences and market dynamics, businesses need to adapt quickly to stay competitive. Real-time customer intelligence allows businesses to react to changes instantly, providing them with a competitive edge. This, in turn, has further catalysed the customer intelligence platform market development.
Market Segmentation
The market can be divided based on data channel, vertical, deployment type, component, application, and region.Market Breakup by Data Channel
- Web and E-mail
- Social Media
- Mobile
- Call Centres
- In stores
- Others
Market Breakup by Vertical
- BFSI
- Telecom
- Travel and Hospitality
- Retail and eCommerce
- Healthcare and Lifesciences
- Manufacturing
- Energy and Utilities
- Media and Entertainment
- Others
Market Breakup by Deployment Type
- Cloud
- On-premises
Market Breakup by Component
- Platform
- Services
Market Breakup by Application
- Customer Data Collection and Management
- Customer Behaviour Analytics
- Customer Segmentation and Targeting
- Customer Experience Management and Personalised Recommendation
- Customer Retention and Engagement
- Omnichannel Marketing
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global customer intelligence platform companies. Some of the major key players explored in the report are as follows:- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Accenture PLC
- SAP SE
- Adobe Inc.
- SAS Institute Inc.
- Others
About the Publisher
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of these reports today.
*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Customer Intelligence Platform Market Analysis
8.1 Key Industry Highlights
8.2 Global Customer Intelligence Platform Historical Market (2018-2022)
8.3 Global Customer Intelligence Platform Market Forecast (2023-2028)
8.4 Global Customer Intelligence Platform Market by Data Channel
8.4.1 Web and E-mail
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Social Media
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Mobile
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Call Centres
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 In stores
8.4.5.1 Historical Trend (2018-2022)
8.4.5.2 Forecast Trend (2023-2028)
8.4.6 Others
8.5 Global Customer Intelligence Platform Market by Vertical
8.5.1 BFSI
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Telecom
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Travel and Hospitality
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Retail and eCommerce
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.5.5 Healthcare and Lifesciences
8.5.5.1 Historical Trend (2018-2022)
8.5.5.2 Forecast Trend (2023-2028)
8.5.6 Manufacturing
8.5.6.1 Historical Trend (2018-2022)
8.5.6.2 Forecast Trend (2023-2028)
8.5.7 Energy and Utilities
8.5.7.1 Historical Trend (2018-2022)
8.5.7.2 Forecast Trend (2023-2028)
8.5.8 Media and Entertainment
8.5.8.1 Historical Trend (2018-2022)
8.5.8.2 Forecast Trend (2023-2028)
8.5.9 Others
8.6 Global Customer Intelligence Platform Market by Deployment Type
8.6.1 Cloud
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 On-premises
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.7 Global Customer Intelligence Platform Market by Component
8.7.1 Platform
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Services
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.8 Global Customer Intelligence Platform Market by Application
8.8.1 Customer Data Collection and Management
8.8.1.1 Historical Trend (2018-2022)
8.8.1.2 Forecast Trend (2023-2028)
8.8.2 Customer Behaviour Analytics
8.8.2.1 Historical Trend (2018-2022)
8.8.2.2 Forecast Trend (2023-2028)
8.8.3 Customer Segmentation and Targeting
8.8.3.1 Historical Trend (2018-2022)
8.8.3.2 Forecast Trend (2023-2028)
8.8.4 Customer Experience Management and Personalised Recommendation
8.8.4.1 Historical Trend (2018-2022)
8.8.4.2 Forecast Trend (2023-2028)
8.8.5 Customer Retention and Engagement
8.8.5.1 Historical Trend (2018-2022)
8.8.5.2 Forecast Trend (2023-2028)
8.8.6 Omnichannel Marketing
8.8.6.1 Historical Trend (2018-2022)
8.8.6.2 Forecast Trend (2023-2028)
8.8.7 Others
8.9 Global Customer Intelligence Platform Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2022)
8.9.1.2 Forecast Trend (2023-2028)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2022)
8.9.2.2 Forecast Trend (2023-2028)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2022)
8.9.3.2 Forecast Trend (2023-2028)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2022)
8.9.4.2 Forecast Trend (2023-2028)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2022)
8.9.5.2 Forecast Trend (2023-2028)
9 North America Customer Intelligence Platform Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Customer Intelligence Platform Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Customer Intelligence Platform Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Customer Intelligence Platform Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Customer Intelligence Platform Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirate
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 IBM Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Microsoft Corporation
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Oracle Corporation
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Accenture PLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 SAP SE
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Adobe Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 SAS Institute Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
Companies Mentioned
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Accenture PLC
- SAP SE
- Adobe Inc.
- SAS Institute Inc.
Methodology
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