Water Enhancer Market Report and Forecast 2023-2028

According to the report the global water enhancer market reached a value of approximately USD 2.81 billion in 2022. Aided by the rising demand for flavourful, fortified beverages and the expanding applications of water enhancers in diverse product categories, the market is projected to further grow at a CAGR of 10.30% between 2023 and 2028 to reach a value of USD 5.07 billion by 2028.

Water enhancers are concentrated, often vitamin-enriched liquids designed to be mixed with water, thereby adding flavour and nutritional value. Available in a plethora of flavours and fortified with various nutrients, water enhancers appeal to the consumers' increasing desire for personalised, health-centric beverages. These products offer flexibility and variety, turning plain water into a fun, tasteful drink, without significantly augmenting its calorie content.

The intensifying consumer inclination towards healthier, flavourful beverages is primarily driving the global water enhancer market growth. With the increasing consciousness about the critical role of hydration for overall health, consumers are seeking alternatives to plain water that are not only flavourful but also nutritive. This shift towards health-enhancing beverages has led to a surge in demand for water enhancer products, which typically boast lower sugar content and calorie counts compared to traditional soft drinks.

Further, the rising trend of fitness and wellness is boosting the water enhancer market expansion. As these products are often fortified with vitamins, electrolytes, and antioxidants, they are favoured by health enthusiasts and athletes for hydration and recovery purposes. Water enhancers thus satisfy a dual demand for both hydration and nutrition, capitalising on the global wellness trend.

The broadening applications of water enhancers across various product categories also significantly contribute to the water enhancer market development. Besides personal use, these flavourful concentrates are finding increasing application in the food service sector. Cafes, restaurants, and bars are using water enhancers to concoct unique beverages, further driving the demand.

Moreover, the burgeoning demand for vegan and plant-based diets has led to a renewed focus on water enhancers as viable additions to a balanced dietary regime. Since many water enhancers are plant-based and free from animal derivatives, they are gaining traction among vegans and vegetarians. This trend, in turn, is fostering the water enhancer market expansion.

Market Segmentation

The market can be divided based on flavour, ingredients, distribution channel, application, and region.

Market Breakup by Flavour

• Fruit Flavoured
• Coffee Flavoured
• Tea Flavoured
• Others

Market Breakup by Ingredients

• Micronutrients
• Botanical Extracts
• Others

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Pharmacy and Health Stores
• Online
• Others

Market Breakup by Application

• Flavouring
• Energy Stimulant
• Functional
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global water enhancer companies. Some of the major key players explored in the report are as follows:

• PepsiCo, Inc
• Nestle S.A.
• The Coca- Cola Company
• The Kraft Heinz Company
• The Jel Sert Company
• Dyla LLC
• 4C Foods Corp
• Arizona Beverages USA, LLC
• Heartland Food Products Group, LLC
• R. Twining and Company Limited
• Others

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*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.