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The advertising technology (ad tech) software market is forecasted to grow by USD 11.5 billion during 2023-2028, accelerating at a CAGR of 7.78% during the forecast period. The report on the advertising technology (ad tech) software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.
The advertising technology (ad tech) software market is segmented as below:
By End-user
- Retail and consumer goods
- IT and telecom
- BFSI
- Media and entertainment
- Others
By Deployment
- Cloud-based
- On-premises
By Geographical Landscape
- North America
- Europe
- APAC
- Middle East and Africa
- South America
The report on the advertising technology (ad tech) software market covers the following areas:
- Advertising technology (ad tech) software market sizing
- Advertising technology (ad tech) software market forecast
- Advertising technology (ad tech) software market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
360 degree market analysis
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global advertising technology (ad tech) software market: Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, InMobi Pte. Ltd., Integral Ad Science Holding Corp., Magnite Inc., MediaMath Inc., Mediaocean LLC, Meta Platforms Inc., Microsoft Corp., NextRoll Inc., OpenX Technologies Inc., PubMatic Inc., Skai, The Trade Desk Inc., Tremor International Ltd., Twitter Inc., and WebFX.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is integration of ai and machine learning."
According to the report, one of the major drivers for this market is the increasing internet and smartphone penetration.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adform
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Criteo SA
- InMobi Pte. Ltd.
- Integral Ad Science Holding Corp.
- Magnite Inc.
- MediaMath Inc.
- Mediaocean LLC
- Meta Platforms Inc.
- Microsoft Corp.
- NextRoll Inc.
- OpenX Technologies Inc.
- PubMatic Inc.
- Skai
- The Trade Desk Inc.
- Tremor International Ltd.
- Twitter Inc.
- WebFX
