South America Veterinary Services Market Outlook, 2028

In many South American countries, agriculture is a cornerstone of the economy. Veterinary services play a vital role in the health and productivity of livestock, including cattle, sheep, goats, and poultry. The focus often includes disease control, reproduction management, and nutrition optimization. South America is known for its rich biodiversity. Veterinary services are crucial for the conservation and protection of wildlife, including exotic species like jaguars, condors, and capybaras. These services involve habitat preservation, rescue and rehabilitation, and disease monitoring. South American countries increasingly embrace the One Health approach, recognizing the interconnectedness of animal, human, and environmental health. This approach promotes collaboration among veterinarians, medical professionals, and environmentalists to address complex health issues. In some regions, traditional and indigenous knowledge of herbal remedies and holistic approaches to animal health coexist with modern veterinary medicine. There is a growing effort to integrate traditional practices with evidence-based veterinary care. South American veterinarians are increasingly adopting advanced technologies such as digital imaging, telemedicine, and laboratory diagnostics to enhance their diagnostic and treatment capabilities. South American veterinary schools and institutions are dedicated to training the next generation of veterinarians. Many programs emphasize hands-on experience and international collaboration to stay updated on the latest developments in veterinary medicine. The region faces challenges related to transboundary animal diseases like foot-and-mouth disease (FMD). Veterinary services are involved in disease surveillance, vaccination campaigns, and outbreak management to protect livestock and international trade. Veterinary services often collaborate with non-governmental organizations (NGOs) and international agencies to address animal health and welfare issues, particularly in underserved communities.

According to the research report, “South America Veterinary Services Market Outlook, 2028” the market is anticipated to add over USD 4.50 Billion market size from 2023 to 2028. The number of households owning pets in South America is increasing, which is boosting the demand for veterinary services. Pets are considered part of the family, and pet owners are willing to invest in their healthcare, including regular checkups, vaccinations, and treatment for any illnesses or injuries. There is a growing awareness of animal welfare in South America, which is leading to more people seeking veterinary care for their pets. This is also due to the increasing number of animal welfare organizations in the country, which are raising awareness of the importance of good animal care. The incidence of diseases in animals is rising. This is due to a number of factors, including climate change, increased urbanization, and the import of animals from other countries. These diseases can be serious and costly to treat, which is driving the demand for veterinary services. Pet insurance is becoming increasingly popular in South America as it makes it more affordable for people to get their pets the care they need. Pet insurance can cover a wide range of expenses, including veterinary bills, hospitalization, and even alternative treatments. There is a shortage of qualified veterinarians in South America, which is a major challenge to the growth of the market. This shortage is due to a number of factors, including the limited number of veterinary schools in the region and the low salaries offered to veterinarians.

Based on the countries, Colombia is expected to grow with prominent CAGR during the forecast period. Colombia has experienced steady economic growth in recent years. A growing economy often correlates with increased disposable income, leading to higher spending on pets and veterinary care. There has been a noticeable increase in pet ownership in Colombia, including dogs, cats, and exotic pets. This trend drives the demand for veterinary services such as routine check-ups, vaccinations, and specialized treatments. As more people move to urban areas, urban pet ownership tends to rise. Cities typically have a higher concentration of veterinary clinics and pet-related services, contributing to market growth. Pet owners in Colombia are increasingly treating their animals as family members. This shift in attitude results in greater investments in pet health and well-being, including veterinary care. Colombia has been attracting tourists, and many travelers prefer to bring their pets along. This trend has led to an increased demand for veterinary services related to pet travel, health certificates, and quarantine requirements. As demographics shift and more young professionals and families become pet owners, there may be a greater willingness to invest in pet healthcare services, including veterinary care. Colombia is one of the world's most biodiverse countries, with various ecosystems and wildlife species. As a result, Colombian veterinarians often work on projects related to wildlife conservation and rehabilitation, contributing to global biodiversity efforts.

The Production Animals segment is expected to have the highest market share in the South America veterinary services market. South America is known for its substantial agricultural activities, including livestock farming. Countries in the region are major producers of beef, poultry, pork, and dairy products. These production animals represent a significant portion of the agricultural economy. South America is home to large herds of cattle, which are primarily raised for beef production. The region is also a significant producer of poultry and swine. Managing the health and well-being of these animals is critical for maintaining food security and meeting domestic and international demand for meat and dairy products. The production animal sector significantly contributes to the economies of South American countries. Veterinary services ensure the sustainability and growth of this sector by maintaining the health and productivity of animals. South America experiences diverse climate conditions, from tropical to temperate regions. Veterinary services adapt to local climate challenges to ensure animal health and welfare. In addition, the high CAGR of the Companion Animals segment in the South America veterinary services market is driven by rising pet ownership, increased urbanization, the humanization of pets, preventive healthcare, pet health insurance, specialized care, geriatric care, wellness programs, behavioural and training services, grooming and spa services, pet travel and relocation services, holistic and integrative medicine, pet technology integration, end-of-life care, pet adoption trends, cultural significance, pet-friendly policies, and the One Health approach.

In terms of Companion animals, the veterinary services market is segmented into Dogs, Cats, Horses and Others. According to a 2021 survey by the World Animal Protection, 49% of households in South America have at least one dog. This is significantly higher than the percentage of households with cats (27%) or other companion animals (24%). This is due to a number of factors, including the increasing availability of pet insurance, the rising disposable income of pet owners, and the growing awareness of the importance of preventive healthcare for dogs. Pet owners are increasingly willing to spend money on their pets' appearance and well-being. This is leading to an increase in the demand for pet grooming and spa services, which are often provided by veterinary clinics. Pet insurance is becoming increasingly popular in South America, as it provides pet owners with financial protection against the high cost of veterinary care. This is especially important for dogs, as they are more likely to require expensive medical treatment than other companion animals. The disposable income of pet owners in South America is rising, which is giving them more money to spend on their pets' healthcare. This is also leading to an increase in the demand for high-quality veterinary care. In terms of production animals, the veterinary services market is segmented into cattle, poultry, swine and others. Swine farming, including the production of pork, is a significant agricultural sector in South America. The expansion of swine production to meet domestic and export demand has led to an increased need for veterinary services. South American countries like Brazil and Argentina are major pork producers and exporters, further driving the growth of the Swine segment. Swine populations are susceptible to various diseases, including respiratory diseases, gastrointestinal diseases, and reproductive disorders. Veterinary services play a crucial role in disease prevention, monitoring, and control to ensure the health of swine herds. Disease outbreaks can lead to significant economic losses, making veterinary intervention essential.

The physical health monitoring segment is expected to have the highest market share in the South American veterinary services market. Pet owners in South America are becoming increasingly aware of the importance of preventive healthcare for their pets. This includes regular physical examinations, blood tests, and other diagnostic tests. By monitoring their pets' health on a regular basis, pet owners can help to detect and treat diseases early, which can improve their pets' quality of life and extend their lifespan. Pet owners are increasingly demanding personalized healthcare for their pets. This means that they want their pets to receive the care that is right for them, based on their individual needs and circumstances. Physical health monitoring is an important part of personalized healthcare, as it allows veterinarians to track their pets' health over time and make adjustments to their care plan as needed. Physical health monitoring is a cost-effective way to improve the health of pets. By detecting and treating diseases early, physical health monitoring can help to prevent more serious and costly medical problems. In addition, the number of pet owners in South America is growing, and this is leading to an increase in the demand for grooming services. Pet owners are becoming increasingly aware of the importance of grooming for their pets' health and well-being. Grooming helps to keep pets clean, free of mats and tangles, and free of parasites. It can also help to prevent skin problems and infections. Pet owners in South America are increasingly leading busy lifestyles, which leaves them less time to groom their pets themselves. This is driving the demand for professional grooming services. Technology is being increasingly used in grooming, such as in the use of clippers and other grooming tools. This is making grooming more efficient and effective.

The veterinary hospital segment is expected to have the highest market share in the South American veterinary services. Veterinary hospitals offer a wide range of specialized services, such as surgery, diagnostic imaging, and emergency care. This makes them the preferred choice for pet owners who need comprehensive care for their pets. Veterinary hospitals are typically located in convenient locations, such as near residential areas or shopping malls. This makes it easy for pet owners to access them. Veterinary hospitals are staffed by experienced and qualified veterinarians and technicians. This ensures that pets receive the highest quality of care. Veterinary hospitals are often accredited by national or international organizations. This demonstrates their commitment to providing high-quality care. In addition, the internet penetration rate in South America is growing rapidly, and this is making it easier for pet owners to access online veterinary services. Online veterinary services can be accessed from anywhere, at any time. This is convenient for pet owners who are busy or who live in remote areas. Online veterinary services can be more cost-effective than traditional veterinary services. This is because pet owners do not have to travel to a veterinary hospital or clinic. Online veterinary services offer a wide range of services, such as consultations, prescriptions, and pet supplies. This makes it a one-stop shop for pet owners online veterinary services can provide personalized care for pets. This is because pet owners can communicate with veterinarians through live chat or video conferencing. Telemedicine is the use of telecommunications technology to provide medical care remotely. This is becoming increasingly popular in South America, as it allows pet owners to access veterinary care without having to travel to a clinic. Mobile apps are being increasingly used to provide veterinary services. These apps can be used to schedule appointments, consult with veterinarians, and order pet supplies.

Market Dynamics:

Developing new specialized veterinary services: The veterinary industry is developing new specialized veterinary services to meet the growing demand. This includes cancer treatment and surgery, and alternative therapies such as acupuncture and homeopathy. Advanced diagnostic imaging technologies, such as MRI and CT scans, are used to detect and stage cancer in pets accurately. Specialized dental care for pets is on the rise, including routine cleanings, oral surgeries, and treatment for dental diseases. Orthopaedic surgeons perform specialized procedures for pets with musculoskeletal issues, such as ligament tears, fractures, and hip dysplasia.

The increasing collaboration between veterinarians and other healthcare professionals: Veterinarians are increasingly collaborating with other healthcare professionals, such as physicians, nurses, and pharmacists, to provide the best possible care for their patients. This is especially important for animals with complex medical conditions that require a team approach.

The impact of climate change: Climate change is having a significant impact on the health of animals, and this is expected to have an impact on the veterinary services market. Businesses will need to be prepared to deal with the challenges posed by climate change, such as the spread of new diseases and the impact of extreme weather events.

Key Players Insights:

IDEXX Laboratories Inc, Mars, Incorporated, Neogen Corporation, Zoetis Inc, Boehringer Ingelheim, Virbac, Dechra Pharmaceuticals plc, Elanco Animal Health Incorporated, Phibro Animal Health Corporation, Vetoquinol.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Veterinary Services with its value and forecast along with its segments
• Country-wise Veterinary Services market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Animal Type

• Production Animals
• Companion Animals

By Companion Animals

• Dogs
• Cats
• Horses
• Others

By Production Animals

• Cattle
• Poultry
• Swine
• Others

By service Type

• Physical Health Monitoring
• Surgery
• Diagnostic Tests& imaging
• Artificial Insemination
• Grooming
• Vaccination
• Others (Biosecurity, Dental Care, etc.)

By End User

• Veterinary Hospital
• Veterinary Clinic
• outdoors/ Ambulatory
• online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Veterinary Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.