Vinegar Market Outlook, 2028

Vinegar, a versatile liquid with a rich history spanning centuries, has found its place not only in kitchens but also in industries ranging from food production to cleaning solutions. This remarkable substance is a product of a natural fermentation process that transforms alcoholic liquids into a tangy, acidic elixir. The vinegar industry, an integral part of the global food and beverage sector, has grown exponentially over the years, catering to various culinary, medicinal, and industrial applications. Vinegar production is rooted in the fermentation of sugars and starches, primarily obtained from fruits, grains, or sugar-rich materials like grapes, apples, rice, and malt. The fermentation process is carried out by acetic acid bacteria, which convert the alcohol present in the liquid into acetic acid. This acetic acid gives vinegar its characteristic tangy flavor and acidic properties. Vinegar has remained a crucial part of cooking since several years, owing to its significant contribution in enhancing the flavor of food and hence making it more desirable. Availability of a number of vinegar flavors such as Apple, Raspberry, Lemon, Herbs, and others is encouraging food and beverage producer to take the product into account, in order to create exotic flavors and taste in food items. Along with, taste enhancement several health benefits offered by vinegar is a crucial reason for its wide adaptation. Furthermore, the multifunctional properties of vinegar make it suitable for a range of applications, including food & beverages, pharmaceuticals, and others. The multifunctional properties of vinegar and various health benefits associated with its consumption are projected to augment demand over the forecast period. Vinegar contains bioactive components that make it an ideal antioxidant, and it also has the potential to possess anti-microbial and anti-diabetic properties. Additionally, its strong cleansing properties, along with the presence of mineral salts and riboflavin, are contributing to the growth of the vinegar industry. Vinegar is used in various industrial applications such as food preservation, textile dyeing, and pharmaceutical manufacturing. It is a versatile ingredient that can be used in cooking, pickling, and salad dressings, making it a common ingredient in many cuisines around the world.

According to the research report, “Global Vinegar Market Outlook, 2028” the market is anticipated to cross USD 8 Billion by 2028, increasing from USD 6.41 Billion in 2022. The market is expected to grow with 4.47% CAGR by 2023-28. In recent times, vinegar has been widely demanded by varied age groups, as manufacturers are deeply working on increasing various flavor offerings such as apple, coconut malt, cane, and others. Additionally, health-conscious consumers are blooming, which are naturally inclined for consuming sustainably sourced products. The growing usage of vinegar in ready-to-eat products coupled with rising dietary changes to propagate healthy eating habits, and alas, the growing market participation from low-and middle-income countries has been a key factor driving the Global Vinegar Industry in the projected period of 2022-2027. The market is highly fragmented with the key market players increasingly relying on product innovation as the most adopted strategy. Extensive R&D investments have been witnessed over previous years, which have led to the introduction of numerous products in the market. The major players are focusing on introducing new and attractive variants for target pallets and innovating with their product portfolios in the market to cater to the interests of the consumers. For instance, in March 2022, the California-based, direct-to-consumer brand Zeal launched a limited-edition; slow-fermented vinegar that the company claims is made from wild spring ramps sustainably foraged on a 225-acre nature preserve in Virginia. New product development with artisanal ingredients is one of the most preferred strategies in the market. The Kraft Heinz Company, Acetum, DE NIGRIS, Castelo Alimentos S/A, and Bragg Live Food Products Inc. are some of the major players in the market. Several key market players operating in vinegar market are strengthening their distribution network by collaborating with small retailers and focusing on new and exotic product launches to maintain their prominence.

Vinegar is an important part of European culinary tradition. Specifically, Italian ancestors exploited all its virtues as food, drink, aroma, antiseptic, and sanitizer and they also invented balsamic vinegar. Italy is the most significant market for vinegar use and also export in Europe. The country is also its leading exporter. Italy exports almost twice its quantities as compared to other major exporters like Germany, Spain, and France. The export values of Italian types are also substantially higher than those of Spanish or German types. In 2020, vinegar was the 276th most exported product in Italy. Owing to its heavy consumption of vinegar either directly or by adding to salads and vegetables, balsamic vinegar, which was invented in Modena, Italy, is the most common product type accounting for high consumption in this region. The vinegar market's expansion is seriously threatened by fluctuations or volatility in raw materials and machinery costs. Additionally, the expansion of market is harmed by the inconsistent supply of raw materials in one specific place. The growth rate will be further slowed by rising rivalry, expanding supply in response to rising demand, and the emergence of low-quality products due to defective manufacturing equipment. Furthermore, the government's enacting strict regulations about a wide range of industrial applications will further slow the market's expansion rate. The market situation will only worsen due to a lack of standardization norms, a lack of benefits information in the developing economies, and changes in the demand-supply spectra brought on by tighter regulations in the Asia Pacific region.

The wide utilization of vinegar variants in formulating exfoliants and skin toners represents one of the key factors positively influencing the market. In addition, the increasing use of apple cider vinegar in the pharmaceutical industry to manufacture health supplements is creating a positive outlook for the market. Apart from this, the hectic schedules of individuals are leading to the growing consumption of ready-to-eat (RTE) food products, which, in turn, is driving the sales of vinegar due to its preservative capabilities. The widespread adoption of vinegar in manufacturing disinfectants, antiperspirants, and stain removers is also contributing to the market growth. Furthermore, the rising health awareness among individuals is propelling key market players to introduce organic and gluten-free vinegar variants. This, in confluence with aggressive promotional activities, is creating brand awareness and positively influencing product sales. Additionally, the expansion of organized distribution channels, such as hypermarkets, supermarkets, and departmental stores, along with the burgeoning e-commerce industry, is offering a favorable market outlook. Moreover, increasing investments by leading manufacturers in research and development (R&D) activities to introduce enhanced and premium product variants is impelling the market growth. Due to the increasing demand, new start-ups are taking advantage of these chances to broaden their businesses. By introducing a new apple cider vinegar gummy food supplement in 2020, Yumi Nutrition, a Manchester-based manufacturer of chewable vitamins and supplements, has expanded the scope of its product line. Additionally, the company's products contain superfoods like pomegranate and beetroot that are vitamin B12-enhanced to promote the growth of good bacteria, flush out toxins, and purify the body. The food is organic, suitable for vegans, and gluten-free.

Based on Type, The market is segmented into balsamic, red wine, cider, rice, white and others. Balsamic has the greatest number of shares of around quarter and dominates the Global Vinegar Market. Cider, white, and rice are the other vital types present in the Global Vinegar Market. Polyphenols, which are antioxidants, found in balsamic vinegar, may aid in defending the body against the harm that free radicals can do. Free radicals are unstable chemicals that can contribute to oxidative stress and chronic diseases including cancer, heart disease, and Alzheimer’s by causing oxidative stress. Balsamic vinegar contains polyphenols that have anti-inflammatory effects that can aid in reducing bodily inflammation, which is linked to many chronic disorders. Moreover, it supports good digestion and helps to control blood sugar levels. Balsamic vinegar is becoming more popular among consumers as a healthier substitute for other types of vinegar or dressings because of these potential health advantages. Polyphenols in balsamic vinegar have anti-inflammatory properties that can help reduce inflammation in the body, which is associated with many chronic illnesses. Additionally, it helps to regulate blood sugar levels and promote healthy digestion. These potential health benefits are driving consumer adoption of balsamic vinegar as a healthier alternative to other types of vinegar or dressings. Furthermore, organic vinegar type is growing with prominent CAGR by 2028.The demand for organic sources of vinegar is driven by health benefits, environmental concerns, taste, quality, and consumer preferences. As consumers continue to prioritize health and environmental sustainability, the demand for organic vinegar is expected to continue its growth. Synthetic vinegar is produced using chemical processes, such as the oxidation of acetaldehyde derived from natural gas or petroleum derivatives to produce acetic acid. This process is typically used to produce vinegar for industrial or commercial purposes. It contains additives or preservatives to improve its flavor, color, or shelf life.

Based on application, the market is segmented into food & beverages, the healthcare industry, the cleaning industry, the agriculture industry, and others. In 2022, the food & beverages segment dominated the market with major revenue share. Vinegar is used in a variety of applications in food & beverages, such as salad dressings, marinades, sauces, and pickling. Vinegar can add a unique tangy flavor to food products and enhance the taste of other ingredients in recipes. It has a long shelf life and can act as a natural preservative, making it an ideal ingredient in the food industry. Its acidic properties help prevent spoilage and bacterial growth in food products, which can extend the shelf life of certain foods. There is growing consumer interest in natural and healthier food products, and vinegar fits that trend. Vinegar is a natural and low-calorie ingredient that can be used as a substitute for other high-calorie ingredients like mayonnaise or creamy dressings. However, vinegar is used in the cleaning industry due to its acidic nature, which makes it an effective cleaner and disinfectant. The acetic acid in vinegar helps dissolve dirt, grime, and mineral deposits on surfaces, making it an effective natural cleaner for a variety of surfaces, including glass, countertops, floors, and more. Vinegar is also effective at killing bacteria and viruses, making it a natural disinfectant.

Based on the distribution channel, the market is segmented into B2B and B2C. In 2022, the B2B sales channel dominated the market with lion’s market share. B2B sales channels in the vinegar industry are essential for connecting manufacturers with businesses that use vinegar products in their operations. The B2B channel provides an efficient way to distribute products and enables businesses to access a wider range of vinegar products. As consumers take a keen interest in unique and artisanal food products, the demand for specialty vinegars continues to grow in the B2B sales channel. This has led to the emergence of more specialized distributors and wholesalers that cater to this segment. However, the convenience of shopping online has driven growth in B2C sales channels for vinegar. Consumers can easily purchase vinegar products from online marketplaces and have them delivered directly to their homes. The availability of vinegar products has increased in recent years, with more manufacturers and distributors entering the market. This has made it easier for consumers to find and purchase vinegar products through B2C sales channels. Specialty stores often offer a wider selection of high-quality vinegars that are not available in regular grocery stores. These vinegars may be made using traditional methods, use premium ingredients, or last for longer periods, resulting in a more complex flavor and aroma. These stores may offer unique varieties of vinegar that are difficult to find elsewhere. For instance, balsamic vinegar from Modena, Italy is a popular variety that can be found in specialty stores. Supermarkets and hypermarkets are also popular choices for purchasing vinegar due to their convenience, wide selection, and affordability. They are often located in easily accessible locations and have long opening hours, making it easy for consumers to purchase vinegar while doing their grocery shopping.

Market Drivers

• Health and Wellness Awareness: In recent years, there has been a significant shift in consumer preferences towards healthier food choices. Vinegar, particularly varieties like apple cider vinegar, is believed to offer health benefits such as aiding digestion, supporting weight loss, and managing blood sugar levels. As health-conscious consumers seek natural and functional foods, the demand for vinegars perceived to have potential health advantages has surged. This trend has propelled the industry's growth, prompting producers to market vinegar as not just a flavor enhancer, but also as a health-promoting product.
• Diverse Culinary Exploration: As globalization continues to influence culinary practices, people are increasingly embracing diverse cuisines and experimenting with different flavors. Vinegar, with its wide range of varieties and applications, aligns well with this trend. Chefs and home cooks alike are incorporating various types of vinegar from different regions into their recipes to add complexity and depth to dishes. This culinary exploration has opened up new market opportunities for unique and specialty vinegars, encouraging producers to innovate and diversify their product offerings.

Market Challenges

• Raw Material Availability and Costs: The vinegar production process relies heavily on raw materials such as fruits (e.g., grapes, apples) and grains, which can be subject to supply fluctuations due to weather conditions, disease, and other factors. This can result in variations in the availability and cost of raw materials, impacting production volumes and profitability for manufacturers. Producers need to establish resilient supply chains and develop strategies to mitigate the effects of these fluctuations.
• Competition and Market Saturation: With the expansion of the vinegar industry and the introduction of numerous brands and product variants, the market has become increasingly competitive. Established players face challenges in maintaining market share, while newcomers must find innovative ways to differentiate their products. The proliferation of options can also lead to market saturation, making it difficult for brands to stand out and capture consumer attention.

Market Trends

• Flavored and Infused Vinegars: Responding to evolving consumer tastes, producers are introducing flavored and infused vinegar varieties. These products blend traditional vinegar with ingredients like herbs, fruits, and spices to create unique and versatile flavor profiles. Flavored vinegars not only cater to culinary enthusiasts seeking novel taste experiences but also offer chefs and mixologists creative ingredients to elevate their creations.
• Sustainability and Packaging Innovations: The growing emphasis on sustainability has prompted the vinegar industry to explore eco-friendly production practices and packaging solutions. From sourcing organic raw materials to using recyclable packaging materials, sustainability has become a key consideration. Consumers are increasingly drawn to brands that prioritize environmental responsibility, encouraging vinegar producers to adopt greener practices.

Key Companies

De Nigris, Australian Vinegar, The Kraft Heinz Company, Mizkan Holdings Co., Ltd., Burg Azijn B.V., Carl Kühne KG, Associated British Foods plc, Old Dutch Vinegar & Mustard, Reinhart Foods Ltd., SSS Ingredients, LLC, Borges International Group, General Mills, Inc, Kikkoman Corporation, Jiajia Food Group Co, Kerry Group plc, Marukan Vinegar Inc., Unilever Plc, Castelo Alimentos, Eden Foods and Lee Kum Kee Company Limited.

Recent Developments

• In January 2022, Bragg announced True Energy Apple Cider Vinegar supplements. Caffeine-free capsules have provided daily doses of energy with ACV+ six essential B vitamins. With 30 times more acetic acid than the leading gummy - and with none of their sugar - Bragg's breakthrough ACV formula delivers 750 mg of acetic acid per dose. That's the amount in one tablespoon of liquid ACV and is the clinically proven amount to deliver powerful health benefits. The product would be available in retail price at $19.99.
• In January 2022, milk, ketchup, mayonnaise, and vinegar products are due to be banned within the UK, it is preferably owing to the clampdown of single-use plastics. Plastic plates, little milk jugs, and popular extras like salad dressing will all be prohibited under plans being developed by the Department for Environment, Farming, and Rural Affairs. Additionally, the plastic distribution would be banned in restaurants and takeaways. Further, last year’s ban on plastic straws-stirrers-and cotton buds.
• In August 2022, The family-run manufacturer Carandini, one of the oldest producers of certified organic balsamic vinegar of Modena, increased its market share in the US. The business expanded its range in the United States with the nationwide release of its organic silver leaf balsamic vinegar of Modena. The company claimed that this medium-density balsamic vinegar of Modena has a balanced flavor and acidity thanks to its 31% organic grape must and organic wine vinegar.
• In July 2022, Ajinomoto Vietnam launched a new rice vinegar drink Vtox made from naturally fermented rice vinegar mixed with honey and fruit extract. The drinks were launched in 2 variants of lychee and grape.
• In August 2022, One of the first manufacturers of Modena's certified organic balsamic vinegar, Carandini, is a family-run business that has grown its market share in the US. By distributing its organic Modena silver leaf balsamic vinegar across the country, the company increased the scope of its product line. Because it contains 31% organic grape must and organic wine vinegar, the company claimed that this medium-density Modena balsamic vinegar has a balanced flavor and acidity
• In July 2022, Ajinomoto Vietnam recently introduced the vinegar beverage Vox, combining naturally fermented rice vinegar with honey and fruit extract. The drinks were introduced in two lychee and grape varieties

Covid-19 Impacts

The COVID-19 pandemic has left an indelible mark on industries across the globe, and the vinegar industry is no exception. The vinegar industry, reliant on raw materials such as fruits, grains, and other agricultural products, faced significant disruptions in its supply chains. Lockdowns, restrictions on movement, and labor shortages affected harvesting, transportation, and processing, leading to delays in production. These disruptions not only impacted the availability of raw materials but also contributed to price fluctuations, which in turn influenced production costs and profit margins. The pandemic prompted a shift in consumer preferences and behavior, impacting the demand for various types of vinegar. With more people cooking and dining at home, there was an uptick in the consumption of pantry staples, including vinegar. Consumers sought versatile ingredients that could enhance the flavor of homemade meals, leading to increased demand for vinegar varieties suitable for cooking, marinades, and dressings. As physical retail spaces experienced closures and limitations, many vinegar producers turned to e-commerce and direct-to-consumer sales channels to reach their customers. Online platforms became vital avenues for selling products directly to consumers, allowing producers to adapt to changing market conditions and maintain revenue streams. The closure or restricted operation of restaurants, cafes, and foodservice establishments had a profound impact on the vinegar industry. The decrease in demand from these sectors led to an overstock of some vinegar products, while others experienced reduced sales. The pivot to takeaway and delivery services also shifted the demand for certain vinegar varieties used in food preparation. The pandemic intensified the focus on health and wellness, leading to an increased interest in natural and functional foods. Some consumers turned to vinegar, particularly apple cider vinegar, due to perceived health benefits. Manufacturers responded by highlighting the potential immunity-boosting properties of certain vinegars, contributing to the ongoing demand for these products.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Vinegar with its value and forecast along with its segments
• Region-wise Vinegar market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type:

• Balsamic (Grapes) Vinegar
• Red Wine Vinegar
• Apple Cider Vinegar
• White (Grains) Vinegar
• Rice Vinegar
• Others (Black vinegar, Cane vinegar, Malt vinegar, Sherry vinegar, Apricot vinegar, Chilli vinegar etc)

By Nature:

• Synthetic
• Organic

By End-User:

• Food & Beverages
• Healthcare Industry
• Cleaning Industry
• Agriculture Industry

By Distribution Channel:

• B2C
• Convenience Stores
• Supermarkets & Hypermarkets
• Online
• Others (Specialty Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Vinegar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.