South America Vinegar Market Outlook, 2028

South American consumers are becoming more health-conscious and aware of the potential health benefits of vinegar, particularly apple cider vinegar. This has contributed to increased consumption. Vinegar has historical significance in South America, not only as a culinary ingredient but also for its use in traditional remedies and folk medicine for various ailments. Some regions in South America host vinegar festivals and events that celebrate local vinegar production, offering tastings and educational experiences for visitors. Vinegar, a versatile ingredient, has not only found its place in regional cooking but has also become an essential component of cultural heritage and modern gastronomy. South America is renowned for its wide array of vinegar types, each bearing the influence of the region's agricultural diversity. Wine vinegar, made from the grapes that flourish in the vineyards of Argentina and Chile, stands out as a symbol of elegance and refinement. Apple cider vinegar, with its potential health benefits and tangy taste, has captured the attention of health-conscious consumers. Moreover, fruit vinegars like raspberry and passion fruit bring a burst of tropical flavour to both culinary creations and refreshing beverages. South America is renowned for its wide array of vinegar types, each bearing the influence of the region's agricultural diversity. In some regions of South America, vinegar production remains rooted in tradition. The age-old methods of natural fermentation and ageing in wooden barrels are still cherished. This artisanal approach results in exquisite vinegars with nuanced flavours and complexities. This commitment to tradition has not only preserved the authenticity of South American vinegars but has also sparked interest among connoisseurs seeking distinctive flavors. South American vinegar producers have recognised the export potential of their products. The abundance of high-quality grapes and fruits, coupled with the region's commitment to sustainability, positions South America as a source of premium vinegars for international markets. Europe and North America, in particular, have shown a growing demand for South American specialty and organic vinegars.

According to the research report, South America Vinegar Market Outlook, 2028, the South America vinegar market is expected to cross USD 892.32 million by 2028. Some regions in South America uphold traditional methods of vinegar production, including natural fermentation and ageing in wooden barrels. This artisanal approach results in high-quality, distinctive vinegars that appeal to discerning consumers. The growing health awareness among consumers is also contributing to the growth of the South American vinegar market. Vinegar is known for its health benefits, such as its ability to lower blood sugar levels, improve digestion, and boost the immune system. As consumers become more aware of these benefits, the demand for vinegar is expected to grow in the region. Flavoured vinegars are becoming increasingly popular as consumers look for ways to add flavour to their food and beverages. Flavoured vinegars are made by adding fruits, vegetables, herbs, or spices to the vinegar. Vinegar is used in a variety of industrial applications, such as cleaning, manufacturing, and pest control. The growing demand for these applications is also contributing to the growth of the vinegar market. Producers in the region are innovating by introducing new vinegar products and flavors. This includes vinegar-infused beverages, specialty vinegars, and unique fruit varieties, catering to evolving consumer tastes. South American customers are becoming more health-conscious, following worldwide trends. People believe that vinegar, especially apple cider vinegar, has health advantages such as helping with weight control and digestion. Consumption has grown as a result of this impression. By developing new vinegar products and flavours, regional producers are innovating. This caters to changing customer demands and includes drinks with vinegar flavouring, specialised vinegars, and uncommon fruit kinds.

There is a growing market for premium and artisanal vinegar products. Producers can tap into this niche by emphasising traditional production methods, unique flavours, and high-quality ingredients. The focus on sustainable and eco-friendly products aligns with consumer values. Vinegar producers can adopt sustainable practices in production and packaging to appeal to environmentally conscious consumers. The trend of vinegar-based wellness shots and functional beverages offers an avenue for product diversification and innovation, targeting consumers looking for convenient health solutions. Furthermore, fluctuations in the cost of raw materials, such as grapes for wine vinegar and apples for apple cider vinegar, can impact production costs and pricing in the vinegar market. Furthermore, maintaining consistent quality, flavour, and acidity levels in vinegar can be challenging, especially for artisanal and small-scale producers. Trade policies and tariffs can impact the import and export of vinegar products. Trade disputes or changes in trade agreements can affect market dynamics. The vinegar industry faces challenges related to health claims and the need for continued research to support these claims. Scientific studies are necessary to substantiate health-related benefits.

Based on the report, the region is divided into three countries, Brazil, Argentina, and Colombia. In South America, Brazil is the leading country. Brazil has the biggest customer base in South America due to its largest population. A range of food goods, including vinegar, are in high demand due to the sheer magnitude of the population. In Brazil, vinegar plays a significant role in the country's culinary heritage. It is a crucial component of many Brazilian cuisines, sauces, and marinades, which helps to explain the ongoing demand. Brazil's emphasis on eco-friendly and sustainable agricultural and industrial methods fits with customer tastes across the world. Consumers who care about the environment can connect with producers who use sustainable production techniques. In some regions of Brazil, traditional vinegar production methods are still practiced, contributing to the production of high-quality, artisanal vinegars that appeal to discerning consumers. Brazil's diverse regions have their own culinary variations and specialties. This diversity extends to vinegar usage, with different regions favouring specific types of vinegar and dishes.

Based on the source, the organic vinegar segment is expected to grow with a prominent market share by the end of the forecast period. People in South America are becoming more health conscious and are looking for products that are made from natural ingredients. Organic vinegar is made from fermented fruits or vegetables without the use of synthetic chemicals or pesticides, which makes it a healthier option than conventional vinegar. There is a growing interest in natural remedies in South America, and organic vinegar is often used as a natural remedy for a variety of health conditions. For example, apple cider vinegar is believed to help with weight loss, improve digestion, and boost the immune system. Some countries in South America have regulations that require vinegar to be labelled organic if it is made from organic ingredients. This has helped boost the demand for organic vinegar in the region. Furthermore, organic vinegar is typically certified by recognised organic certification bodies. These certifications provide assurance to consumers that the product meets stringent organic production standards, contributing to trust and credibility. The region has seen an increase in organic farming and agriculture. This growth has resulted in a greater supply of organic grapes, apples, and other raw materials used in vinegar production, making it easier for producers to source organic ingredients.

Product types include balsamic, red wine, cider, rice, white wine, and others. In South America, red wine has the second-highest market share; the use of red wine vinegar in South American cooking practices is not new. It is a crucial component in many regional meals and sauces, which helps explain the steady demand. For example, the popular chimichurri sauce for grilled meats is made in nations like Argentina using red wine vinegar. Red wine vinegar offers a distinctive and robust flavour profile with a tangy, fruity, and slightly sweet note. This flavour profile complements South American cuisine, adding depth and complexity to dishes. Like consumers in other regions, South Americans are becoming more health-conscious. Some view red wine vinegar as a potential source of antioxidants and health benefits associated with red wine, further driving its consumption. Red wine vinegar is often considered a premium vinegar product, which can command higher prices compared to basic white distilled vinegar. This premium position can contribute to its market share. Based on the application Segment includes the food and beverage sector, the healthcare industry, the cleaning industry, the agriculture industry, and others. In South America, the food and beverage sector is the leading market; South Americans consume a lot of vinegar, especially in their food and beverages. Vinegar is used in a variety of dishes, such as salads, pickles, sauces, and marinades. It is also used in the production of alcoholic beverages such as wine and vinegar. People in South America are becoming more health conscious, and they are looking for ways to add healthy ingredients to their food and beverages. Vinegar is known for its health benefits, such as its ability to lower blood sugar levels, improve digestion, and boost the immune system.

Based on distribution channels, which include B2B and B2C, B2B is the leading distribution channel for vinegar in the region. A thriving restaurant and foodservice sector exists throughout South America. The largest users of vinegar for culinary use are eateries, lodging facilities, and catering companies. For vinegar to be delivered in large enough quantities to satisfy the demands of these enterprises, B2B distribution methods are essential. B2B distributors are prepared to properly manage the logistics of shipping huge amounts of vinegar. They have developed supply networks, warehouse capacities, and delivery systems that can satisfy the needs of companies throughout the area. Furthermore, B2C is growing as a distribution channel; South American consumers are increasingly looking for high-quality and specialty vinegar products for their homes. This shift in consumer preferences favoured the B2C distribution channel as it allowed individuals to access a wide variety of vinegar products. The retail sector in South America was experiencing growth, with an expanding network of supermarkets, hypermarkets, specialty food stores, and e-commerce platforms. These retail outlets provided convenient access to vinegar products for individual consumers.

Companies Covered in this Report:

The Kraft Heinz Company Associated British Foods plc, Borges, International Group, General Mills, Inc, Kikkoman Corporation, Kerry Group plc and Castelo Alimentos.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Vinegar with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Brazil
• Argentina
• Colombia

By Product Type:

• Balsamic (Grapes) Vinegar
• Red Wine Vinegar
• Apple Cider Vinegar
• White (Grains) Vinegar
• Rice Vinegar
• Others (Black vinegar, Cane vinegar, Malt vinegar, Sherry vinegar, Apricot vinegar, Chilli vinegar etc)

By Nature:

• Synthetic
• Organic

By End-User:

• Food & Beverages
• Healthcare Industry
• Cleaning Industry
• Agriculture Industry

By Distribution Channel:

• B2C
• Convenience Stores
• Supermarkets & Hypermarkets
• Online
• Others (Specialty Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Vinegar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.