KSA Fitness Services Market Outlook to 2027

Market Overview:

A moderately fragmented market with immense growth potential KSA fitness services market is being driven by Rise of Boutique Gyms offering Special Services and the Government Initiatives to Promote a Healthy Lifestyle. The Fitness Industry in KSA contributed 0.15% of GDP in 2022 employing a total of 23,360 people in all types of Fitness Centre Establishments. Rapid growth in the fitness Industry along with rising digital offerings has increasedthe demand for trainersover the past few years.

The total addressable market in UAE for fitness services has been expanding. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain fitness centers visibility, Growing health-conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in KSA.

KSA Fitness Services Market Analysis

Membership-based, digital subscription, pay as you go, group fitness business and tiered membership model are some of the key business models in Saudi Arabia fitness services industry
The Fitness Industry in KSA contributed 0.15% of GDP in 2022 employing a total of 23,360 people in all types of Fitness Centre Establishments.

Opening up of ladies dedicated gyms with female professional trainers to guide woman pursuing exercises has created new segment and increased the female memberships in the country.

Kingdom Online Fitness Market reached at SAR 503.6 Mn in 2022 driven by the demand for virtual training and online specialized courses.

Key Trends by Market Segment:

By Revenue Stream: The KSA Fitness Services Market is segmented by revenue stream into membership & personal training. The membership segment has been dominating the market with a robust market share & the personal training segment growing at a steady rate but still less than the membership segment.

By Type of Commercial Fitness center: The KSA Fitness Services Market is segmented by type of commercial fitness center into exclusive center, popular fitness center & local gym & fitness center. The highest share of market is captured by popular fitness centers, capturing a robust market share followed by boutique centers & local gym.

Competitive Landscape:

Established Players in Saudi Arabia fitness services market are now expanding to outskirts to cater to underserved areas, whereas multiple new players are coming up with new centers in KSA.

Fitness Equipment Suppliers and Manufacturers along with Memberships are the Key Partners for Fitness Centers with Gym Memberships and Personal Training being the key revenue streams for the centers.

Membership-based, digital subscription, pay as you go, group fitness business and tiered membership model are some of the key business models in Saudi Arabia fitness services industry.

Saudi Arabia has ~1.1 Mn active members in 1,440 fitness centers in 2022 with majority of the revenue is contributed by the membership in the overall fitness services market.

Recent Developments:

KSA Sports Council (DSC) approves first-ever fitness center classification system. The classification system includes 17 criteria and 82 sub-indicators through which all fitness centers are evaluated by specialized and qualified teams, a release said.

Digital innovation, Rapid Tourism growth and active-ageing population are reshaping fitness centers into luxury social hubs with major hotels and residential compounds incorporating centers in their properties.

Future Outlook:

Personal training studios, boutique studios, and new gym models are predicted to help accelerate the commercial gym industry rapid expansion
Riyadh is expected to have around 50% of the gyms in KSA whereas 1- & 3-Month subscription is expected to generate around 45% of the revenue by 2027
As disposable income levels continue to increase, individuals are more willing to invest in their health and well-being, including fitness services. This trend is expected to drive the demand for premium and specialized fitness services.

Pandemic accelerated digital adoption. More Companies will invest in digital solutions looking at the at-home and outdoor exercise to enhance member experience

 

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