Global Haircare Market Analysis to 2027

Global Haircare sector was valued at $79.6 billion in 2022 and is forecast to record a CAGR of 4.4% during 2022-27, to reach $98.8 billion in 2027. In volume terms, the sector is forecast to grow from 17 billion units in 2022 to 18.6 billion in 2027. Asia-Pacific represented the largest region for the global haircare sector in 2022, with a value share of 38.9%, followed by the Americas with 33.9%.

In 2022, shampoo was the largest category in both value and volume terms globally, with shares of 42.3% and 49%, respectively. The haircare sector in the Middle East and Africa is forecast to record the fastest value CAGR at 14.7% over the forecast period. The top five companies in the global haircare sector together accounted for a value share of 57.1% in 2022. The sector was led by Procter & Gamble, which held a value share of 17.8%, followed by L'Oréal and Unilever with shares of 16.1% and 14%, respectively. The other two leading companies, Henkel and Wella International Operations Switzerland, accounted for value shares of 5.3% and 3.9%, respectively.

Rigid plastics was the most widely used pack material in the global haircare sector, accounting for a 57.5% volume share, followed by flexible packaging with a 35.4% share. Bottle was the most used pack type with a 55% share. Flip/snap top was the most used closure type, accounting for a volume share of 45.1%. The carton - folding primary outer type held a volume share of 12.2% in 2022.

With growing concerns around hair health among consumers, there has been an increase in demand for natural and plant-based ingredients in haircare products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating haircare products using naturally sourced and safe ingredients. The haircare industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

The report “Global Haircare Market Analysis to 2027“provides an overview of current haircare scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global haircare sector, analyzing data from 108 countries. It includes analysis on the following:

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data
• Change in consumption: Provides an overview of consumption changes in the overall health and beauty industry, including haircare products, over 2017-27 at global and regional levels
• High-potential countries: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators, socio-demographic factors, and technological infrastructure
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2022-27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis
• Competitive landscape: Provides an overview of the leading brands at a global and regional level. This section also analyzes the product profile, country-level presence, market share, and the growth of private labels in each region
• Key distribution channels: Provides an analysis of the leading distribution channels in the global haircare sector in 2022. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, hypermarkets & supermarkets, parapharmacies/drugstores, health & beauty stores, chemists/pharmacies, direct sellers, and others
• Packaging analysis*: The report provides percentage share (in 2022) and growth analysis (during 2022-27) for various pack materials, pack types, closures, and primary outer types based on volume sales of haircare products

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates