Global Feminine Hygiene Market Analysis to 2027

Global Feminine Hygiene sector was valued at $36.3 billion in 2022 and is forecast to record a CAGR of 4.9% during 2022-27 to reach $46.2 billion in 2027. In volume terms, the sector is forecast to grow from 12.7 billion units in 2022 to 14.5 billion in 2027. Asia-Pacific represented the largest region in 2022, with a value share of 54.3%, followed by the Americas with 23%. In 2022, sanitary pads was the largest category in value terms globally, with shares of 65.4%. The feminine hygiene sector in the Middle East and Africa is forecast to record the fastest value CAGR at 14.5% over the forecast period.

Top 5 companies in the global feminine hygiene sector together accounted for a value share of 49.5% in 2022. The sector was led by Procter & Gamble, which held a value share of 20.3%, Kimberly-Clark Corporation, and Edgewell Personal Care LLC, with shares of 9.4% and 8%, respectively. The other two leading companies, Johnson & Johnson Services Inc and Unicharm Corporation, accounted for value shares of 6.1% and 5.7%, respectively.

Flexible Packaging was the most widely used pack material in the global feminine hygiene sector, accounting for a 75.1% share, followed by paper & board with 20.7%. Bag/sachet was the most used pack type, with a 75.1% share. It was followed by carton - folding with 20.7%. Although closures and outer types are not commonly used for feminine hygiene products, in 2022 flip/snap top was the most preferred closure type in the sector, while carton - folding was the most used primary outer type.

Significant improvements in the feminine hygiene industry have been made worldwide, including increased knowledge of and conversations about menstruation health. Technology integration, reusable choices, and biodegradable goods have all adapted to consumers' changing desires. Initiatives to provide universal accessibility of hygiene products have resulted from efforts to resolve access inequities and fight period poverty.

The emergence of sustainability as a significant theme has sparked the development of eco-friendly alternatives. While cultural changes attempt to reduce the shame associated with menstruation, safety concerns have prompted careful examination of product contents. The industry continues to adapt to suit shifting customer requirements worldwide thanks to an expanding market and broad product line.

The report “Global Feminine Hygiene Market Analysis to 2027” provides an overview of current feminine hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global feminine hygiene sector, analyzing data from 108 countries. It includes analysis on the following:

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector sizes, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data
• Change in value share: Shows shifts in the value share of feminine hygiene within the health & beauty industry over 2017-27 at global and regional levels
• High-potential countries: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators,
• sociodemographic factors, and technological infrastructure
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2022-27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis
• Competitive landscape: Provides an overview of the leading brands at a global and regional level. The section following this analyzes the product profile, value, and market share of private labels in each region
• Key distribution channels: Provides an analysis of the leading distribution channels in the global feminine hygiene sector in 2022. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, hypermarkets & supermarkets, parapharmacies/drugstores, chemists/pharmacies, health & beauty stores, direct sellers, and others
• Packaging analysis*: The report provides percentage share (in 2022) and growth analysis (during 2022-27) for various pack materials, pack types, closures, and primary outer types based on volume sales of the feminine hygiene sector

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates