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The internet advertising market is forecasted to grow by USD 651.2 billion during 2023-2028, accelerating at a CAGR of 18.69% during the forecast period. The report on the internet advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising digital transformation, increasing internet penetration, and widespread adoption of smartphones.
The internet advertising market is segmented as below:
By Platform
- Mobile
- Desktop and laptop
- Others
By Type
- Large enterprises
- SMEs
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the internet advertising market covers the following areas:
- Internet advertising market sizing
- Internet advertising market forecast
- Internet advertising market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global internet advertising market: Accenture PLC, Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Boostability Pvt. Ltd., Conversant Solutions LLC, Dentsu Group Inc., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., PBJ Marketing LLC, PricewaterhouseCoopers LLP, The Walt Disney Co., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., Web Net Creatives, WebFX, and Yahoo.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is advancements in AD Tech."
According to the report, one of the major drivers for this market is the rising digital transformation.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Accenture Plc
- Alibaba Group Holding Ltd.
- Alphabet Inc.
- Amazon.com Inc.
- Baidu Inc.
- Boostability Pvt. Ltd.
- Conversant Solutions LLC
- Dentsu Group Inc.
- International Business Machines Corp.
- Meta Platforms Inc.
- Microsoft Corp.
- PBJ Marketing LLC
- PricewaterhouseCoopers LLP
- The Walt Disney Co.
- Thrive Internet Marketing Agency
- Twitter Inc.
- Verizon Communications Inc.
- Web Net Creatives
- WebFX
- Yahoo
