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Electric Blanket Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

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  • 185 Pages
  • September 2023
  • Region: Global
  • TechSci Research
  • ID: 5877632
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The Global electric blanket market is witnessing high demand and is forecasted to grow in the coming years due to the rising preference among consumers regarding convenient products which makes consumers’ lives easier. Moreover, the increasing demand from the residential sector and surging awareness about the product in different countries is further driving the market of electric blanket in different countries.

Countries which experience harsh cold weather prefer to use other heating equipment to keep themselves warm, during winters. According to a report by Business Insider, Lakeland, a British retailer of home appliances, has seen a nearly 13 times rise in sales of electric heated blankets in 2022, compared to 2021. Moreover, data from the General Administration of Customs indicates that the EU27 countries imported 1.29 million Chinese electric blankets in July 2022, up about 150% from the previous year 2021.

Electric blanket is a blanket with an electric heater inside. Heat is produced by an electric blanket and is dispersed uniformly over its full surface. Typically, it is put on top of the sheets. The primary purpose of an electric blanket is to supply heat to its surface, whether that be to pre-warm a bed before sleeping in it, to heat it while sleeping, or to target a particular section of a person's or animal's body.

An integrated circuit in electric blankets produces a heating effect. Additionally, it offers a nice sleeping experience and improves mood, offering the user significant comfort. In the upcoming years, electric blankets will be able to outpace traditional blankets in terms of market share because they are customizable and simple to use. The temperature control mechanism in the electric blankets can also be used to regulate the temperature as needed. Additionally, middle-class populations are growing rapidly in emerging economies, along with urbanization. The demand for electric blankets is driven by an increase in the middle-class population and a rise in consumer awareness of the variety of products available on the market. The market for electric blankets is expanding at a growing rate as a result of increased customer awareness and the numerous benefits the product offers.

Increasing Innovative Features is Propelling the Market's Expansion

An electric blanket helps keep the wearer warm and comfortable when a home heating system becomes insufficient, while also lowering overall heating expenditure. In addition to using less energy, electric blankets have many additional characteristics. Additionally, companies are pursuing innovation by developing new features like waterproof blankets, battery-operated blankets with mobile charging ports, and blankets that are lightweight, strong, machine washable, and water resistant. The use of electric blankets is also made hygienic and user-friendly by additional characteristics like stain-resistant electric blankets, which attracts in a large customer base.

Micro fleece is also being used in product variations by producers to add more natural insulation and warmth retention. Additional factors, such as increased consumer spending power and intensive research and development (R&D) efforts to create new senior care goods are predicted to fuel market growth.

High Demand from Long Winter Countries is Fueling the Market Growth

Electric blankets are becoming more and more popular as a result of their affordable price and increased use in regions with lengthy winters and bitterly cold temperatures. In order to provide ample insulation and natural warmth, more businesses are concentrating on developing thick fleece wrapped with well-insulated sheets. China is a huge manufacturer and exporter of electric blanket. The General Administration of Customs of China reported that national exports of electric blankets grew by 97 percent to reach USD33.4 million in the first seven months of 2022, compared to the previous year.

High Demand from Commercial Sector to Fuel Market Growth

Hospitals and hotels are commercial sectors that are predicted to experience significant expansion during the projection period. Electric blanket usage in the hotel industry is predicted to increase due to rising number of travelers coming from colder countries. Hospitals provide profitable prospects for market players, since these adaptable heating systems can help keep a patient's room at a comfortable temperature during harsh cold weather.

Market Segmentation

The global electric blanket market is segmented based on type, size, end-use, and distribution channel. Based on type, the market is divided into over-blanket and under-blanket. Based on size, the market is segmented into single size, double size, and king size. Further, the market is fragmented into residential, hospital, and hotels, based on end-use. Based on distribution channels, the market is fragmented into specialty stores, supermarkets/hypermarkets, online, and others, including other retail stores and distributors/dealers.

Company Profiles

American Blanket Company, Pendleton Woolen Mills, Inc., Morphy Richards Ltd., Biddeford Blankets LLC, Shavel Associates Inc., Sunbeam Products Inc., Silentnight Group Limited, Shanghai Easun Group, Beurer GmbH, MAXSA Innovations LLC are some of the major companies in the global electric blanket market.

Report Scope

In this report, the global electric blanket market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Electric Blanket Market, by Type:

  • Over Blanket
  • Under Blanket

Global Electric Blanket Market, by Size:

  • Single Size
  • Double Size
  • King Size

Global Electric Blanket Market, by End Use:

  • Residential
  • Hospitals
  • Hotels

Global Electric Blanket Market, by Distribution Channel:

  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Online
  • Others

Global Electric Blanket Market, by Region:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East & Africa
  • South America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global electric blanket market.

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The following customization options are available for the report:
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Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Challenges Faced After Purchase
5. Global Electric Blanket Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Over Blanket, Under Blanket)
5.2.2. By Size Market Share Analysis (Single Size, Double Size, King Size)
5.2.3. By End Use Market Share Analysis (Residential, Hospitals, Hotels)
5.2.4. By Distribution Channel Market Share Analysis (Specialty Stores, Supermarkets/Hypermarkets, Online, Others (Other Retail Stores, Distributors/Dealers))
5.2.5. By Regional Market Share Analysis
5.2.5.1. North America Market Share Analysis
5.2.5.2. South America Market Share Analysis
5.2.5.3. Middle East & Africa Market Share Analysis
5.2.5.4. Europe Market Share Analysis
5.2.5.5. Asia-Pacific Market Share Analysis
5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Electric Blanket Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Size Market Mapping & Opportunity Assessment
5.3.3. By End Use Market Mapping & Opportunity Assessment
5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. North America Electric Blanket Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Size Market Share Analysis
6.2.3. By End Use Market Share Analysis
6.2.4. By Distribution Channel Market Share Analysis
6.2.5. By Country Market Share Analysis
6.2.5.1. United States Electric Blanket Market Outlook
6.2.5.1.1. Market Size & Forecast
6.2.5.1.1.1. By Value
6.2.5.1.2. Market Share & Forecast
6.2.5.1.2.1. By Type Market Share Analysis
6.2.5.1.2.2. By Size Market Share Analysis
6.2.5.1.2.3. By End Use Market Share Analysis
6.2.5.1.2.4. By Distribution Channel Market Share Analysis
6.2.5.2. Canada Electric Blanket Market Outlook
6.2.5.2.1. Market Size & Forecast
6.2.5.2.1.1. By Value
6.2.5.2.2. Market Share & Forecast
6.2.5.2.2.1. By Type Market Share Analysis
6.2.5.2.2.2. By Size Market Share Analysis
6.2.5.2.2.3. By End Use Market Share Analysis
6.2.5.2.2.4. By Distribution Channel Market Share Analysis
6.2.5.3. Mexico Electric Blanket Market Outlook
6.2.5.3.1. Market Size & Forecast
6.2.5.3.1.1. By Value
6.2.5.3.2. Market Share & Forecast
6.2.5.3.2.1. By Type Market Share Analysis
6.2.5.3.2.2. By Size Market Share Analysis
6.2.5.3.2.3. By End Use Market Share Analysis
6.2.5.3.2.4. By Distribution Channel Market Share Analysis
7. Europe Electric Blanket Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Size Market Share Analysis
7.2.3. By End Use Market Share Analysis
7.2.4. By Distribution Channel Market Share Analysis
7.2.5. By Country Market Share Analysis
7.2.5.1. France Electric Blanket Market Outlook
7.2.5.1.1. Market Size & Forecast
7.2.5.1.1.1. By Value
7.2.5.1.2. Market Share & Forecast
7.2.5.1.2.1. By Type Market Share Analysis
7.2.5.1.2.2. By Size Market Share Analysis
7.2.5.1.2.3. By End Use Market Share Analysis
7.2.5.1.2.4. By Distribution Channel Market Share Analysis
7.2.5.2. Germany Electric Blanket Market Outlook
7.2.5.2.1. Market Size & Forecast
7.2.5.2.1.1. By Value
7.2.5.2.2. Market Share & Forecast
7.2.5.2.2.1. By Type Market Share Analysis
7.2.5.2.2.2. By Size Market Share Analysis
7.2.5.2.2.3. By End Use Market Share Analysis
7.2.5.2.2.4. By Distribution Channel Market Share Analysis
7.2.5.3. Spain Electric Blanket Market Outlook
7.2.5.3.1. Market Size & Forecast
7.2.5.3.1.1. By Value
7.2.5.3.2. Market Share & Forecast
7.2.5.3.2.1. By Type Market Share Analysis
7.2.5.3.2.2. By Size Market Share Analysis
7.2.5.3.2.3. By End Use Market Share Analysis
7.2.5.3.2.4. By Distribution Channel Market Share Analysis
7.2.5.4. Netherlands Electric Blanket Market Outlook
7.2.5.4.1. Market Size & Forecast
7.2.5.4.1.1. By Value
7.2.5.4.2. Market Share & Forecast
7.2.5.4.2.1. By Type Market Share Analysis
7.2.5.4.2.2. By Size Market Share Analysis
7.2.5.4.2.3. By End Use Market Share Analysis
7.2.5.4.2.4. By Distribution Channel Market Share Analysis
7.2.5.5. United Kingdom Electric Blanket Market Outlook
7.2.5.5.1. Market Size & Forecast
7.2.5.5.1.1. By Value
7.2.5.5.2. Market Share & Forecast
7.2.5.5.2.1. By Type Market Share Analysis
7.2.5.5.2.2. By Size Market Share Analysis
7.2.5.5.2.3. By End Use Market Share Analysis
7.2.5.5.2.4. By Distribution Channel Market Share Analysis
8. Asia-Pacific Electric Blanket Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Size Market Share Analysis
8.2.3. By End Use Market Share Analysis
8.2.4. By Distribution Channel Market Share Analysis
8.2.5. By Country Market Share Analysis
8.2.5.1. China Electric Blanket Market Outlook
8.2.5.1.1. Market Size & Forecast
8.2.5.1.1.1. By Value
8.2.5.1.2. Market Share & Forecast
8.2.5.1.2.1. By Type Market Share Analysis
8.2.5.1.2.2. By Size Market Share Analysis
8.2.5.1.2.3. By End Use Market Share Analysis
8.2.5.1.2.4. By Distribution Channel Market Share Analysis
8.2.5.2. Japan Electric Blanket Market Outlook
8.2.5.2.1. Market Size & Forecast
8.2.5.2.1.1. By Value
8.2.5.2.2. Market Share & Forecast
8.2.5.2.2.1. By Type Market Share Analysis
8.2.5.2.2.2. By Size Market Share Analysis
8.2.5.2.2.3. By End Use Market Share Analysis
8.2.5.2.2.4. By Distribution Channel Market Share Analysis
8.2.5.3. India Electric Blanket Market Outlook
8.2.5.3.1. Market Size & Forecast
8.2.5.3.1.1. By Value
8.2.5.3.2. Market Share & Forecast
8.2.5.3.2.1. By Type Market Share Analysis
8.2.5.3.2.2. By Size Market Share Analysis
8.2.5.3.2.3. By End Use Market Share Analysis
8.2.5.3.2.4. By Distribution Channel Market Share Analysis
8.2.5.4. Vietnam Electric Blanket Market Outlook
8.2.5.4.1. Market Size & Forecast
8.2.5.4.1.1. By Value
8.2.5.4.2. Market Share & Forecast
8.2.5.4.2.1. By Type Market Share Analysis
8.2.5.4.2.2. By Size Market Share Analysis
8.2.5.4.2.3. By End Use Market Share Analysis
8.2.5.4.2.4. By Distribution Channel Market Share Analysis
8.2.5.5. South Korea Electric Blanket Market Outlook
8.2.5.5.1. Market Size & Forecast
8.2.5.5.1.1. By Value
8.2.5.5.2. Market Share & Forecast
8.2.5.5.2.1. By Type Market Share Analysis
8.2.5.5.2.2. By Size Market Share Analysis
8.2.5.5.2.3. By End Use Market Share Analysis
8.2.5.5.2.4. By Distribution Channel Market Share Analysis
8.2.5.6. Indonesia Electric Blanket Market Outlook
8.2.5.6.1. Market Size & Forecast
8.2.5.6.1.1. By Value
8.2.5.6.2. Market Share & Forecast
8.2.5.6.2.1. By Type Market Share Analysis
8.2.5.6.2.2. By Size Market Share Analysis
8.2.5.6.2.3. By End Use Market Share Analysis
8.2.5.6.2.4. By Distribution Channel Market Share Analysis
9. Middle East & Africa Electric Blanket Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type Market Share Analysis
9.2.2. By Size Market Share Analysis
9.2.3. By End Use Market Share Analysis
9.2.4. By Distribution Channel Market Share Analysis
9.2.5. By Country Market Share Analysis
9.2.5.1. South Africa Electric Blanket Market Outlook
9.2.5.1.1. Market Size & Forecast
9.2.5.1.1.1. By Value
9.2.5.1.2. Market Share & Forecast
9.2.5.1.2.1. By Type Market Share Analysis
9.2.5.1.2.2. By Size Market Share Analysis
9.2.5.1.2.3. By End Use Market Share Analysis
9.2.5.1.2.4. By Distribution Channel Market Share Analysis
9.2.5.2. Saudi Arabia Electric Blanket Market Outlook
9.2.5.2.1. Market Size & Forecast
9.2.5.2.1.1. By Value
9.2.5.2.2. Market Share & Forecast
9.2.5.2.2.1. By Type Market Share Analysis
9.2.5.2.2.2. By Size Market Share Analysis
9.2.5.2.2.3. By End Use Market Share Analysis
9.2.5.2.2.4. By Distribution Channel Market Share Analysis
9.2.5.3. UAE Electric Blanket Market Outlook
9.2.5.3.1. Market Size & Forecast
9.2.5.3.1.1. By Value
9.2.5.3.2. Market Share & Forecast
9.2.5.3.2.1. By Type Market Share Analysis
9.2.5.3.2.2. By Size Market Share Analysis
9.2.5.3.2.3. By End Use Market Share Analysis
9.2.5.3.2.4. By Distribution Channel Market Share Analysis
9.2.5.4. Turkey Electric Blanket Market Outlook
9.2.5.4.1. Market Size & Forecast
9.2.5.4.1.1. By Value
9.2.5.4.2. Market Share & Forecast
9.2.5.4.2.1. By Type Market Share Analysis
9.2.5.4.2.2. By Size Market Share Analysis
9.2.5.4.2.3. By End Use Market Share Analysis
9.2.5.4.2.4. By Distribution Channel Market Share Analysis
10. South America Electric Blanket Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type Market Share Analysis
10.2.2. By Size Market Share Analysis
10.2.3. By End Use Market Share Analysis
10.2.4. By Distribution Channel Market Share Analysis
10.2.5. By Country Market Share Analysis
10.2.5.1. Argentina Electric Blanket Market Outlook
10.2.5.1.1. Market Size & Forecast
10.2.5.1.1.1. By Value
10.2.5.1.2. Market Share & Forecast
10.2.5.1.2.1. By Type Market Share Analysis
10.2.5.1.2.2. By Size Market Share Analysis
10.2.5.1.2.3. By End Use Market Share Analysis
10.2.5.1.2.4. By Distribution Channel Market Share Analysis
10.2.5.2. Colombia Electric Blanket Market Outlook
10.2.5.2.1. Market Size & Forecast
10.2.5.2.1.1. By Value
10.2.5.2.2. Market Share & Forecast
10.2.5.2.2.1. By Type Market Share Analysis
10.2.5.2.2.2. By Size Market Share Analysis
10.2.5.2.2.3. By End Use Market Share Analysis
10.2.5.2.2.4. By Distribution Channel Market Share Analysis
10.2.5.3. Brazil Electric Blanket Market Outlook
10.2.5.3.1. Market Size & Forecast
10.2.5.3.1.1. By Value
10.2.5.3.2. Market Share & Forecast
10.2.5.3.2.1. By Type Market Share Analysis
10.2.5.3.2.2. By Size Market Share Analysis
10.2.5.3.2.3. By End Use Market Share Analysis
10.2.5.3.2.4. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Rising demand from commercial sector
11.1.2. Growing innovative features
11.1.3. Surging demand from long winter countries
11.2. Challenges
11.2.1. Safety issues
11.2.2. Short season sales
12. Impact of COVID-19 on Global Electric Blanket Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
13.1. Rising popularity of battery powered blankets
13.2. Increasing developments in R&D
13.3. High demand for under blankets
13.4. Usage for pain healing
13.5. High usage in households
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Suppliers
14.3. Bargaining Power of Buyers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Competitive Landscape
16.1. Company Profiles
16.1.1. American Blanket Company
16.1.1.1. Company Details
16.1.1.2. Product & Services
16.1.1.3. Financials (As Reported)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Developments
16.1.1.6. Key Management Personnel
16.1.2. Pendleton Woolen Mills, Inc.
16.1.2.1. Company Details
16.1.2.2. Product & Services
16.1.2.3. Financials (As Reported)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Developments
16.1.2.6. Key Management Personnel
16.1.3. Morphy Richards Ltd.
16.1.3.1. Company Details
16.1.3.2. Product & Services
16.1.3.3. Financials (As Reported)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Developments
16.1.3.6. Key Management Personnel
16.1.4. Biddeford Blankets LLC
16.1.4.1. Company Details
16.1.4.2. Product & Services
16.1.4.3. Financials (As Reported)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Developments
16.1.4.6. Key Management Personnel
16.1.5. Shavel Associates Inc.
16.1.5.1. Company Details
16.1.5.2. Product & Services
16.1.5.3. Financials (As Reported)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Developments
16.1.5.6. Key Management Personnel
16.1.6. Sunbeam Products Inc.
16.1.6.1. Company Details
16.1.6.2. Product & Services
16.1.6.3. Financials (As Reported)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Developments
16.1.6.6. Key Management Personnel
16.1.7. Silentnight Group Limited
16.1.7.1. Company Details
16.1.7.2. Product & Services
16.1.7.3. Financials (As Reported)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Developments
16.1.7.6. Key Management Personnel
16.1.8. Shanghai Easun Group
16.1.8.1. Company Details
16.1.8.2. Product & Services
16.1.8.3. Financials (As Reported)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Developments
16.1.8.6. Key Management Personnel
16.1.9. Beurer GmbH
16.1.9.1. Company Details
16.1.9.2. Product & Services
16.1.9.3. Financials (As Reported)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Developments
16.1.9.6. Key Management Personnel
16.1.10. MAXSA Innovations LLC
16.1.10.1. Company Details
16.1.10.2. Product & Services
16.1.10.3. Financials (As Reported)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Developments
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Regions & Countries
17.3. Target Type
18. About the Analyst & Disclaimer
(Note: The list of companies can be customized based on requirments.)

Companies Mentioned

  • American Blanket Company
  • Pendleton Woolen Mills, Inc.
  • Morphy Richards Ltd.
  • Biddeford Blankets LLC
  • Shavel Associates Inc.
  • Sunbeam Products Inc.
  • Silentnight Group Limited
  • Shanghai Easun Group
  • Beurer GmbH
  • MAXSA Innovations LLC

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