Electric Blanket Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Electric Blanket Market is projected to expand from USD 1.01 Billion in 2025 to USD 1.52 Billion by 2031, reflecting a CAGR of 7.05%. These textile bedding items, fitted with internal heating components, are used to pre-warm beds or maintain warmth while sleeping. Growth is fueled by the need for energy-efficient heating, as households utilize zone heating to offset rising energy bills, alongside an aging demographic seeking therapeutic relief for mobility and circulation issues. Highlighting the recovery in small appliances, the China Household Electrical Appliances Association reported a cumulative export value of USD 112.42 billion for the home appliance sector in 2024.

Despite this upward trajectory, the industry encounters significant obstacles related to product safety and stringent regulatory standards. The potential for overheating and electrical fires is a major consumer worry, necessitating extensive testing to meet international safety protocols. These rigorous requirements elevate production costs and create certification hurdles, which can delay new product introductions and hinder broader market growth.

Market Drivers

Rising energy prices and a transition toward cost-effective spot heating serve as primary market accelerators, with consumers seeking budget-friendly alternatives to central heating. By employing "zone heating" tactics to warm individuals rather than entire spaces, households aim to reduce utility expenses, positioning electric blankets as a financially prudent choice. In November 2024, the Daily Record highlighted this value, noting that common models could cost as little as 1p per hour to run, prompting retailers to emphasize energy efficiency to capture winter market share.

Severe winter weather and seasonal demand surges also shape market dynamics, requiring robust global supply chains to handle concentrated sales periods. Production hubs like China must rapidly scale output to meet international needs before cold spells; the General Administration of Customs China reported exports of 10.91 million electric blankets between January and July 2024. Major companies rely on these seasonal peaks for revenue, as evidenced by Newell Brands' Home & Commercial Solutions segment, which reported USD 1.2 billion in net sales for Q4 2024 in February 2025, underscoring the commercial significance of the winter season.

Market Challenges

The market faces substantial hurdles due to stringent product safety mandates and the inherent risk of electrical hazards. To comply with rigorous international standards aimed at preventing overheating and circuit failures, manufacturers must invest heavily in testing and certification. This compliance burden escalates production costs and lengthens development cycles, creating high barriers to entry that limit competition and slow the pace of market expansion.

Additionally, safety apprehensions significantly undermine consumer confidence, a key factor for market growth. Incidents involving heating textiles increase public caution and trigger tighter regulations; the Electrical Safety Foundation International noted that heating pads and electric blankets were responsible for roughly 500 fires annually in 2024. Such statistics compel manufacturers to prioritize compliance over aggressive expansion, ultimately constraining broader adoption and limiting potential market volume due to safety-related costs and consumer wariness.

Market Trends

The adoption of dual-zone and personalized heating technologies is transforming the market, catering to partners with distinct thermal preferences through tailored sleep microclimates. These systems allow independent control for each side of the bed, often incorporating biometrics for automatic adjustments, allowing manufacturers to maintain premium pricing. In March 2025, Sleep Number Corporation reported a fiscal year 2024 gross margin of 59.6 percent, attributing this success to a product mix emphasizing advanced smart bedding with individualized heating features.

Concurrently, there is a shift toward low-EMF and enhanced safety features, marked by the use of carbon nanotube heating elements instead of traditional high-voltage wiring. These low-voltage materials minimize electromagnetic radiation and fire hazards, addressing long-standing consumer safety concerns. The market appeal of these innovations is evident; Naturality Digital reported in December 2024 that the Jartoo Blanket Kickstarter campaign raised over USD 492,000 from more than 2,000 backers, signalling strong demand for safer, next-generation comfort solutions.

Key Players Profiled in the Electric Blanket Market

• Shanghai Shenda Co. Ltd.
• Morphy Richards Ltd.
• Snugnights UK LLP
• Beurer GmbH
• Shanghai Caiyang Plastic Products Co.,Ltd.
• John Cotton Group Ltd.
• Shijiazhuang Mengjie Industry Co. Ltd.
• Silentnight Group Ltd.

Report Scope

In this report, the Global Electric Blanket Market has been segmented into the following categories:

Electric Blanket Market, by Type:

• Over Blanket
• Under Blanket

Electric Blanket Market, by Size:

• Single Size
• Double Size
• King Size

Electric Blanket Market, by End Use:

• Residential
• Hospitals
• Hotels

Electric Blanket Market, by Distribution Channel:

• Specialty Stores
• Supermarkets/Hypermarkets
• Online
• Others (Other Retail Stores
• Distributors/Dealers)

Electric Blanket Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Blanket Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.