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US Video Services Dashboard 1Q 2023

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    Report

  • September 2023
  • Region: United States
  • Parks Associates
  • ID: 5877785

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.

Key Features:

  • Video Services Overview
  • Pay-TV Services
  • OTT Services
  • Penetration of Traditional vs. OTT Video Services

Table of Contents

Video Services Overview

  • Penetration of Traditional vs. OTT Video Services
  • Pay-TV & OTT Service Subscription Trend
  • Pay-TV & OTT Service Subscription Mix

Pay-TV Services

  • Pay-TV Adoption by Service Type
  • Traditional Pay-TV Service Provider Market Share
  • Overall vMVPD Service Adoption
  • Streaming TV Service Adoption
  • Traditional Pay-TV Service Provider NPS
  • vMVPD Service NPS
  • Intention to Make Changes to Pay-TV Service

OTT Services

  • OTT Service Use by Business Model
  • Number of OTT Service Subscriptions
  • Total Monthly Spending on OTT Services
  • OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
  • Major Subscription OTT Service Adoption
  • vMVPD Service Adoption
  • OTT Subscriber Churn
  • Use of Ad-Based OTT Services 
  • Use of Transactional OTT Services