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Investment Priorities for the Workplace and Video Conferencing

  • Report

  • 64 Pages
  • October 2024
  • Region: Global
  • Frost & Sullivan
  • ID: 5878062

As employee presence in offices surges to its highest level in more than four years, companies are realigning their workspace and technology investments amid a new landscape. The workplace is becoming more flexible, technologically advanced, and environmentally conscious while also being flexible to accommodate potential policy shifts.

The research team analyzes emerging work practices and technologies that address the new future of work. This workplace trends report summarizes the state of hybrid work, its impact on office space and meeting rooms, and the overall implications for the adoption of AI and video conferencing based on key ITDM survey findings. This report is complemented by additional ITDM survey reports published in 2024.

The pace of structural changes impacting the workplace and adoption of collaboration technologies-from shifts in hybrid work to advances in AI and sustainability targets-is accelerating.

In the context of the workplace, three converging trends are reshaping the future of workplace and collaboration technology adoption:

  • Focus on customer and employee experience
  • Office modernization and reimagined workspaces
  • AI-driven technology transformation

These trends herald significant shifts in technologies that will be adopted to create the flexible and modern workplace.

The 2024 information technology decision-maker (ITDM) surveys provide insights into end-user organizations’ UCC investment priorities. This analysis specifically presents findings related to workplace and video conferencing and is complemented by additional survey-based reports on unified communications-as-a-service (UCaaS), communications platform-as-a-service (CPaaS), frontline solutions, and various verticals.

In addition, this report also presents results related to AI and sustainability from a 2024 survey of ITDMs on cloud, IoT, AI, immersive, and metaverse technologies.

Table of Contents


Research Objectives and MethodologyIntroduction and Key Findings
Workplace Transformation
  • Emergence of the Experiential Workplace
  • Hybrid Work Stabilization
  • Office Space Continues to Evolve
  • C-suite Influence Remains High While the Influence of Line-of-Business Heads is Growing
  • A Strong Focus on ESG and Sustainability
  • Key Approaches to Sustainability
AI Adoption and Use Cases
  • Enterprise AI Deployments Move Beyond Proof-of-Concept Stage
  • Improving Operational Efficiency is a Key Driver for AI Investments
  • Data Concerns and Ability to Assess ROI are Key Challenges
  • AI Deployments Across Business Functions
  • Importance of AI Features in Communications and Collaboration Tools
Communications and Collaboration Investments
  • Increasing Investments in Communications and Collaboration Tools
  • Primary Drivers for Investments in Communications and Collaboration Solutions
  • Customers Show a Strong Preference for a Single Stack: Phone, Chat, and Meetings on a Unified Platform
  • Current State of Technology Consolidation
  • Future Plans for Technology Consolidation
Video Adoption
  • Ongoing Meeting Room Modernization Feeds Into Greater Video Adoption
  • Video Conferencing and Group Chat are Table Stakes
  • Migration to Cloud Video Conferencing
  • Use of Video in Contact Centers and by Frontline Workers
  • Current Video Device Adoption
  • Investment Plans for Video Devices Among Current Adopters
Video Conferencing Capabilities and Features
  • Technologies Used in Meeting Rooms
  • Top Selection Criteria for Room Video Conferencing Devices
  • Key Capabilities for Room Video Conferencing Devices
Respondent Demographics of the Annual Communications and Collaboration SurveyRespondent Demographics of the Annual Cloud, IoT, AI, Immersive Technologies, and Metaverse Survey
Appendix
  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
Next Steps
  • Benefits and Impacts of Growth Opportunities
List of Figures
  • Percent of Desk Workers Working Remotely, Global, 2024-2026
  • Shifting Office Strategies, Global, 2023 and 2024
  • Roles Driving the Adoption of New Technology Solutions, Global, 2024
  • Importance of ESG and Sustainability Practices to Achieving Business Goals, Global, 2024
  • Approaches to Achieving Sustainability Goals, Global, 2024
  • Current State of AI Deployment, Global, 2024
  • Drivers of AI Implementation, Global, 2024
  • AI Deployment Challenges, Global, 2024
  • Current AI Deployments by Business Functions, Global, 2024
  • Importance of AI-powered Features in Communications and Collaboration Tools, Global, 2024
  • Communications and Collaboration Upgrade and Investment Plans, Global, 2024
  • Drivers for Investments in Communications and Collaboration Tools, Global, 2024
  • Importance of a Fully Integrated UCaaS Solution, Global 2023-2024
  • Number of Collaboration Solutions/Providers Used Today, Global, 2024
  • Planned Changes in Collaboration Solutions/Providers, Global, 2026
  • Changes in Office Strategies, Global, 2024
  • UCC Solution Adoption Status, Global, 2024
  • Primary Deployment Model for Video Conferencing, Global, 2024
  • Video Chat, Video Teller/Kiosk Use for Contact Center, Global, 2024
  • Video Use by Frontline Workers, Global, 2024
  • Current Adoption Status of Communication Devices, Global, 2024
  • Device Investment Plans Among Current Adopters, Global, 2024-2026
  • Technologies Currently Used in Meeting Rooms, Global, 2024
  • Top Three Factors for Room Video Conferencing Device Purchase, Global, 2024
  • Importance of Key Capabilities/Features For Room-based Video Conferencing Devices, Global, 2024
  • Respondents by Region, Global, 2024
  • Respondents by Country, Global, 2024
  • Respondents by Industry Sector, Global, 2024
  • Respondents by Size of Organization, Global, 2024
  • Respondents by Department, Global, 2024
  • Respondents by Age, Global, 2024
  • Respondents by Position, Total, Global, 2024
  • Respondents by C-level Position, Global, 2024
  • Respondents by Country, Global, 2024
  • Respondents by Industry Sector, Global, 2024
  • Respondents by Size of Organization, Global, 2024
  • Respondents by Department, Global, 2024
  • Respondents by Position, Total, Global, 2024
  • Respondents by C-level Position, Global, 2024