Learn where to start with your marketing plan as well as explore 4 ways to market on a dime.
To be a real marketing superhero, you have to get the work done and make sure it works. While that sounds simple, just getting the work done can feel like a mountain of whats and ifs. This program will share the tips and tools used every day to help with the whats plus in addition tackle the 4 big ifs. It will look at where to start with your marketing plan as well as explore 4 ways to market on a dime. The topic will cover important answers to the 4 big ifs of marketing and also give you a brief introduction to reviewing marketing data.
Learning Objectives
- You will be able to analyze and leverage automated emails.
- You will be able to determine changes for your SEO business listings.
- You will be able to construct social media posts for better web traffic
- You will be able to locate and network in event marketing
Agenda
To Be a Real Marketing Superhero
- Get the Work Done
- Make Sure It Worked
Assets and Strengths Equals Your Marketing Plan
- Assets Discovery
- Leveraging Assets
Before You Just Start Creating Your Marketing Willy Nilly
- Set Goals
- Know What Success Looks Like
- Create Buyer Personas - Commonly Called Ideal Customer Avatars
How to Get the Work Done
- Processes for the Win
- Process Examples
If You Do Nothing Else You Need to:
- Add Things to Your Site 4 Times a Month - Blogs, Projects, FAQ
- Leverage Automated Emails
- Jump Into Social Media
If You Can Only Invest in One Thing- Make Sure Your Website Isn’T Crap
- Make Sure It’s Mobile Friendly - Go Test Your Site Here
- It Must Be Fast
- Create a Page for Each of Your Services
- Use Actual Photos of Your Company
- Install Google Analytics and Google Webmaster Tools
- You Need a Privacy Policy
If You Need to Talk to Past Customers
- Send Them a Letter
- Send Them an Email From Someone They Know
- Use Video to Communicate a Tough to Understand Content - Loom
If Your Target Audience Is Specific Try...
- Event Marketing
Speakers
Monica Pitts,
MayeCreate Design- Chief creative officer of MayeCreate Design
- Focuses on web design and online marketing for the construction industry
- Successfully launched hundreds of online marketing campaigns for regional and national specialty construction companies from San Francisco to Dallas
- MayeCreate voted 2015 best web design company and best marketing company in Columbia, MO
- Awarded best website and marketing materials 2013 by the National Asphalt Pavement Association on behalf of MAPA, the Missouri Asphalt Pavement Association
- Over $800,000 generated in online donations in December of 2018 through ComoGives.com, an online giving portal built by MayeCreate, benefiting 122 area nonprofits
Who Should Attend
This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, accountants, sales and marketing professionals, and directors.
