Taste Modulators Global Market Report 2024

The taste modulators market size has grown rapidly in recent years. It will grow from $1.87 billion in 2023 to $2.06 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth during the historical period can be ascribed to trends in health and wellness, increasing concerns about obesity and diabetes, flavor enhancement and masking, regulatory restrictions on additives, and shifts in consumer preferences.

The taste modulators market size is expected to see strong growth in the next few years. It will grow to $2.92 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The expansion anticipated in the forecast period can be credited to the evolving regulatory landscape, a transition towards reduced-alcohol and low-calorie beverages, global culinary fusion trends, the broadening of the functional beverage segment, and a rising demand for clean label products. Noteworthy trends expected in the forecast period encompass microbiome-targeted modulators, tailored taste solutions, AI-driven flavor innovation, enhancements in sensory experiences, and the use of taste modulators for medicinal purposes.

The anticipated growth in the taste modulators market is being propelled by the increasing incidences of diabetes and obesity. Diabetes, characterized by elevated blood glucose levels, and obesity, indicated by abnormal fat accumulation with a body mass index of 30 or more, present significant health challenges globally. Taste modulators play a crucial role in managing these conditions by enhancing flavor, reducing sugar content, and supporting healthier food choices. For instance, as of March 2022, the World Obesity Atlas 2022 reported an estimated 764 million people globally with obesity, expected to rise to 892 million by 2025. Additionally, the International Diabetes Federation stated in November 2021 that around 783 million adults, or one in eight people, are projected to have diabetes by 2045, indicating a 46% increase. This surpasses the anticipated population growth rate of 20%. Hence, the growing prevalence of diabetes and obesity is a key driver for the taste modulators market.

The growth of the taste modulators market is significantly influenced by the ongoing process of urbanization. Urbanization involves the migration of people from rural to urban areas, resulting in an increased urban population and altered dietary preferences. Urban areas witness a shift towards processed and convenient foods, driving the demand for taste modulators to enhance flavors in processed ingredients and compensate for nutrient loss during processing. According to April 2023 data from the World Bank, 56% of the global population, totaling 4.4 billion inhabitants, lived in urban areas, with projections indicating a doubling of this figure by 2050. Thus, rising urbanization is a substantial contributor to the growth of the taste modulators market.

A key trend gaining prominence in the taste modulators market is technological advancement. Major market players are leveraging advanced technologies to maintain their competitive edge. For example, SweeGen Inc., a US-based food and beverage services company, introduced Sweetensify Flavors with sweet protein brazzein technology in April 2023. This innovative flavoring tool utilizes a naturally occurring protein, brazzein, which is 2,000 times sweeter than sugar but has zero calories and no glycemic impact. The technology allows for the creation of sugar-such as sweetness in food and beverages without added calories or sugar. Sweetensify flavors provide a safe and effective ingredient for producing healthier and more flavorful products, reducing sugar content without compromising taste. The product is vegan, kosher, and non-GMO, offering a risk-free option for consumers seeking reduced-sugar alternatives.

Major companies in the taste modulators market are also directing their efforts toward developing salt reduction solutions, such as umami booster extracts, to cater to customer demands. Umami booster extracts, concentrated ingredients rich in savory attributes, enhance flavor depth and complexity in various dishes. Sensient Flavors & Extracts, a US-based taste modulator company, launched Nacre umami booster extract in this regard. Derived from plant protein, it aligns with clean, vegan labeling as an umami flavoring agent. The extract improves taste stability and notes in sauces, stocks, and bouillons, conceals undesirable tastes in meat alternatives, and reduces salt usage in meats, snacks, and bread products.

In July 2021, Sensient Technologies Corporation, a US-based manufacturer specializing in natural and synthetic colors, flavors, and specialty ingredients, acquired the assets of Flavor Solutions Inc. for an undisclosed amount. This acquisition aims to bolster Sensient Technologies Corporation's flavor portfolio, integrate key technologies to enhance technical solutions, and expand its market share. Flavor Solutions Inc., a US-based manufacturer of taste modulator products, focuses on producing flavors and custom products for the food, beverage, and nutraceutical markets.

Major companies operating in the taste modulators market report are International Flavors & Fragrances Inc., Ajinomoto Co. Inc., Kerry Group PLC, DSM, Ingredion Incorporated, Givaudan S.A, Firmenich SA, Symrise AG, Tate And Lyle PLC, Corbion N.V., Sensient Technologies Corporation, Takasago International Corporation, Robertet SA, Huabao International Holdings Limited, Apple Flavor & Fragrance Group Co. Ltd., T. Hasegawa Co. Ltd., Mane S.A, FONA International Inc., Guangzhou Handyware flavor & fragrance Co. Ltd., Bell Flavors & Fragrances Inc., Flavorchem Corporation, Comax Flavors, Synergy Flavors Inc., Flavor Producers LLC, Blue Pacific Flavors Inc., Advanced BioTech LLC, Gold Coast Ingredients Inc., The Flavor Factory Inc., Axxence Aromatic GmbH, Apura Ingredients Inc.

North America was the largest region in the taste modulators market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the taste modulators market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the taste modulators market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of taste modulators include sweet modulators, salt modulators, and fat modulators. Sweetness modulators, for instance, are substances or compounds altering the perception of sweetness in food and beverages. They consist of natural and artificial flavors, serving various applications such as dairy products, bakery items, confectionery products, meat products, snacks, savory dishes, alcoholic beverages, and non-alcoholic beverages.

The taste modulators market research report is one of a series of new reports that provides taste modulators market statistics, including taste modulators industry global market size, regional shares, competitors with a taste modulators market share, detailed taste modulators market segments, market trends and opportunities, and any further data you may need to thrive in the taste modulators industry. This taste modulators market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The taste modulators market consists of sales of sourness suppressants and bitterness modulators, umami enhancers, flavor enhancers, and flavor modifiers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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